Corporate | 21 March 2013 10:00

bmp media investors AG: bmp acquires stake in department one GmbH

bmp media investors AG / Key word(s): Miscellaneous

21.03.2013 / 10:00

bmp acquires stake in department one GmbH

Berlin, 03/21/2013 – bmp media investors AG (ISIN DE0003304200) has acquired a 45% stake in department one GmbH , Berlin as part of a capital increase.

As a profitable full service agency, department one offers customer loyalty programmes to its customers from a single source. The agency was founded in 2006. Since then it has implemented over 100 campaigns and won numerous national and international creative awards. department one advises well-known brands such as Ferrero, McDonald's, AB InBev, L'Oréal, Pepsico and Freixenet in all matters from planning cross-channel campaigns to integrated implementation in online and offline media. department one uses its proprietary technology platform here to optimise campaigns for increasing customer loyalty and make them easier to measure. The platform offers a broad toolset for the individual rollout of campaigns for product and POS activation, collection, bonus and loyalty campaigns as well as the mechanics for prize drawings and games. In addition, customers can use the platform to measure their campaigns.

bmp's investment will enable department one to further develop the platform's technology and strengthen the team with additional experts.

'One of the greatest challenges in modern marketing is to manage the channel diversity from social, mobile and classic media and Internet to point of sale. Together with our customers, we have created a platform for this purpose that we can further develop and market more aggressively both on a national and international basis thanks to bmp's participation', said Ulrich Pietsch, managing director of department one GmbH.

'Online and offline media are converging to an ever increasing extent and requiring that brands have integrated and more complex communications concepts which can be better managed with the help of technology-supported tools. department one's integrated products and services, expertise and current development convinced us. We are pleased by the growth and synergy potential in the bmp portfolio', stated Jens Spyrka, member of the Executive Board of bmp media investors AG.

Über bmp media investors:
Die Beteiligungsgesellschaft bmp media investors AG (ISIN DE0003304200) investiert in Wachstumsunternehmen aus dem Bereich Media & Marketing Services in Deutschland und Polen. Sie konzentriert sich dabei auf die Unternehmensphasen Seed, Start-Up und Expansion.
Seit 1997 investiert die bmp media investors in Media & Marketing Services Unternehmen. Zu den erfolgreichen Exits gehören u.a. eProfessional, Gamigo, YOC, K2, Bankier, Nokaut und nugg.ad. Im aktuellen Portfolio befinden sich Unternehmen wie brand eins, dailyme, Xamine, iversity, K2 und Retresco.

About bmp media investors:
The private equity company bmp media investors AG (ISIN DE0003304200) invests in high-growth companies in the area of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion stages.
Since 1997, bmp media investors has been investing in media and marketing service companies. Some of its most successful exits include eProfessional, Gamigo, YOC, K2, Bankier, Nokaut and nugg.ad. Companies such as brand eins, dailyme, Xamine, iversity, K2 and Retresco are in its current portfolio.

Contact:

bmp media investors AG
Corinna Riewe
Schlüterstraße 38
10629 Berlin
Tel.: +49-30-20 30 5 567
criewe@bmp.com
www.mediainvestors.com

edicto GmbH
Dr. Sönke Knop, Axel Mühlhaus
Eschersheimer Landstraße 42-44
60322 Frankfurt
Tel. +49-69-90550551
bmp@edicto.de

This Corporate News is neither an offer nor a request to submit an offer for the sale of securities – specifically not in the US or other countries or jurisdictions in which an offer or request to submit an offer for the purchase or sale would be illegal without prior registration or permission under the relevant securities guidelines.

This Corporate News is neither an offer to sell registered bearer shares nor a request to submit an offer to buy the registered shares; it is merely for information purposes.

End of Corporate News

21.03.2013 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG.
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Language:	English
Company:	bmp media investors AG
	Schlüterstraße 38
	10629 Berlin
	Germany
Phone:	+49 (0)30 20 305-0
Fax:	+49 (0)30 20 305-555
E-mail:	ir@bmp.com
Internet:	www.mediainvestors.com
ISIN:	DE0003304200
WKN:	330420
Listed:	Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart; Warschau

End of News DGAP News-Service

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