Corporate | 21 May 2014 11:00
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bmp media investors AG / Key word(s): Miscellaneous
bmp’s portfolio-company BETEGY gains SunLoto as exclusive partner for entering the Chinese market
Just ahead of the football World Cup 2014, BETEGY , a portfolio-company of bmp media investors AG (ISIN DE0003304200), is announcing its cooperation with SunLoto in order to enter the sports lottery market in China, which is worth USD 21.9 billion. BETEGY will provide SunLoto with its premium content via API, which will offer its 3.5 million existing customers an added value service under its Wozhongla brand. In addition to its online and mobile channels, SunLoto will market this service via 20 offline lottery centres. Millions of Chinese sports fans are to be given the opportunity to access BETEGY’s exciting content for the World Cup in Brazil. At the start of next season, Chinese football fans will then be offered predictions for a total of 20 football leagues worldwide. SunLoto decided in favour of long-term cooperation with BETEGY and thus against an array of other providers due to BETEGY’s user-centric content, experienced team and track record. Both parties have signed a three-year licence agreement. In future, BETEGY will make itself available for further B2B partnerships and thus proceed systematically with the localisation of its service worldwide. Jens Spyrka, member of the bmp media investors AG Executive Board, said of the cooperation: “We are excited about the access to the huge Chinese market, which in this form would normally be inconceivable for a start-up, and we are delighted with this win-win situation between SunLoto and BETEGY.”
About BETEGY:
About bmp media investors:
Since 1997, bmp media investors has been investing in media and marketing service companies. Some of its most successful exits include eProfessional, Gamigo, K2 Internet, Bankier, Nokaut, nugg.ad and mbr targeting. Companies such as brand eins, castaclip, dailyme.tv, iversity and Retresco are in its current portfolio.
bmp media investors AG
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| Language: | English | |
| Company: | bmp media investors AG | |
| Schlüterstraße 38 | ||
| 10629 Berlin | ||
| Germany | ||
| Phone: | +49 (0)30 20 305-0 | |
| Fax: | +49 (0)30 20 305-555 | |
| E-mail: | ir@bmp.com | |
| Internet: | www.mediainvestors.com | |
| ISIN: | DE0003304200 | |
| WKN: | 330420 | |
| Listed: | Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart; Warschau | |
| End of News | DGAP News-Service |
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| 269711 21.05.2014 |