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Forward Looking Evaluations
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In 2025, we operated in a challenging environment, marked by consumer purchasing power under pressure across several of our markets, combined with the spill-over effects from the Middle East. In 2026, we expect context to remain volatile as macroeconomic pressures and regional tensions will continue to shape our markets.

Our strategic priorities in 2026 remain largely unchanged. We will continue to leverage the strengths of our diversified geography and portfolio of products to drive volume growth, supported by our focus on execution, right pricing, optimized mix and effective discount management to maintain affordability; and create sustainable value. Our company's volume expectations for 2026 are as follows:

Sales Volume:

Mid-single-digit volume growth on a consolidated basis

• Low to mid-single-digit growth in Türkiye

• High-single-digit growth in international operations