<SEC-DOCUMENT>0000899243-16-012444.txt : 20160201
<SEC-HEADER>0000899243-16-012444.hdr.sgml : 20160201
<ACCEPTANCE-DATETIME>20160201154129
ACCESSION NUMBER:		0000899243-16-012444
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20160129
FILED AS OF DATE:		20160201
DATE AS OF CHANGE:		20160201

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COMSCORE, INC.
		CENTRAL INDEX KEY:			0001158172
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-BUSINESS SERVICES, NEC [7389]
		IRS NUMBER:				541955550
		STATE OF INCORPORATION:			DE

	BUSINESS ADDRESS:	
		STREET 1:		11950 DEMOCRACY DRIVE
		STREET 2:		SUITE 600
		CITY:			RESTON
		STATE:			VA
		ZIP:			20190
		BUSINESS PHONE:		703-438-2000

	MAIL ADDRESS:	
		STREET 1:		11950 DEMOCRACY DRIVE
		STREET 2:		SUITE 600
		CITY:			RESTON
		STATE:			VA
		ZIP:			20190

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COMSCORE NETWORKS INC
		DATE OF NAME CHANGE:	20010827

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Cavendish Square Holding B.V.
		CENTRAL INDEX KEY:			0001636586

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33520
		FILM NUMBER:		161377133

	BUSINESS ADDRESS:	
		STREET 1:		LAAN OP ZUID 167
		CITY:			ROTTERDAM
		STATE:			P7
		ZIP:			3072 DB
		BUSINESS PHONE:		31104841600

	MAIL ADDRESS:	
		STREET 1:		LAAN OP ZUID 167
		CITY:			ROTTERDAM
		STATE:			P7
		ZIP:			3072 DB

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			WPP Luxembourg Gamma Three S.a.r.l.
		CENTRAL INDEX KEY:			0001626653

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33520
		FILM NUMBER:		161377134

	BUSINESS ADDRESS:	
		STREET 1:		124 BOULEVARD DE LA PETRUSSE
		CITY:			LUXEMBOURG
		STATE:			N4
		ZIP:			L-2330
		BUSINESS PHONE:		3522612071

	MAIL ADDRESS:	
		STREET 1:		124 BOULEVARD DE LA PETRUSSE
		CITY:			LUXEMBOURG
		STATE:			N4
		ZIP:			L-2330

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			WPP plc
		CENTRAL INDEX KEY:			0000806968
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-33520
		FILM NUMBER:		161377135

	BUSINESS ADDRESS:	
		STREET 1:		27 FARM STREET
		CITY:			LONDON
		STATE:			X0
		ZIP:			W1J5RJ
		BUSINESS PHONE:		011442074082204

	MAIL ADDRESS:	
		STREET 1:		27 FARM STREET
		CITY:			LONDON
		STATE:			X0
		ZIP:			W1J5RJ

	FORMER NAME:	
		FORMER CONFORMED NAME:	WPP GROUP PLC
		DATE OF NAME CHANGE:	19960514
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2016-01-29</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001158172</issuerCik>
        <issuerName>COMSCORE, INC.</issuerName>
        <issuerTradingSymbol>SCOR</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0000806968</rptOwnerCik>
            <rptOwnerName>WPP plc</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>27 FARM STREET</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LONDON</rptOwnerCity>
            <rptOwnerState>X0</rptOwnerState>
            <rptOwnerZipCode>W1J 5RJ</rptOwnerZipCode>
            <rptOwnerStateDescription>UNITED KINGDOM</rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001626653</rptOwnerCik>
            <rptOwnerName>WPP Luxembourg Gamma Three S.a.r.l.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>124 BOULEVARD DE LA PETRUSSE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>LUXEMBOURG</rptOwnerCity>
            <rptOwnerState>N4</rptOwnerState>
            <rptOwnerZipCode>L-2330</rptOwnerZipCode>
            <rptOwnerStateDescription>LUXEMBOURG</rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001636586</rptOwnerCik>
            <rptOwnerName>Cavendish Square Holding B.V.</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>LAAN OP ZUID 167</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>3072 DB ROTTERDAM</rptOwnerCity>
            <rptOwnerState>P7</rptOwnerState>
            <rptOwnerZipCode></rptOwnerZipCode>
            <rptOwnerStateDescription>NETHERLANDS</rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2016-01-29</value>
            </transactionDate>
            <deemedExecutionDate></deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>J</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>3493572</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>3493572</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F2"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>7021124</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>See Footnote</value>
                    <footnoteId id="F3"/>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">These shares were received upon the completion of, and as a result of the merger of Rentrak Corporation (&quot;Rentrak&quot;) into Rum Acquisition Corporation, a wholly owned subsidiary of comScore, Inc. on January 29, 2016 (the &quot;Merger&quot;). These shares were received in exchange for 3,037,889 shares of Rentrak common stock that WPP Luxembourg Gamma Three S.a r.l. (&quot;Lux Gamma Three&quot;) owned immediately prior to the Merger.  On the effective date of the Merger, the closing price of Rentrak's common stock was $44.47 per share.</footnote>
        <footnote id="F2">These shares are owned directly by Lux Gamma Three, which is a wholly-owned subsidiary of WPP plc that WPP plc owns indirectly through a series of intervening holding companies.  WPP plc is an indirect beneficial owner of the reported securities. Lux Gamma Three disclaims beneficial ownership of these shares.</footnote>
        <footnote id="F3">These shares are owned directly by Cavendish Square Holding B.V. (&quot;Cavendish&quot;), which is a wholly-owned subsidiary of WPP plc that WPP plc owns indirectly through a series of intervening holding companies.  WPP plc is an indirect beneficial owner of the reported securities. Cavendish disclaims beneficial ownership of these shares.</footnote>
    </footnotes>

    <remarks></remarks>

    <ownerSignature>
        <signatureName>WPP plc By: /s/ Paul Richardson, Global Finance Director</signatureName>
        <signatureDate>2016-01-29</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>Cavendish Square Holding B.V. By: /s/ A. Van Heulen-Mulder, Managing Director</signatureName>
        <signatureDate>2016-01-28</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>WPP Luxembourg Gamma Three S.a r.l. By: /s/ Anne Ehrismann, Manager</signatureName>
        <signatureDate>2016-01-29</signatureDate>
    </ownerSignature>

    <ownerSignature>
        <signatureName>By: /s/ Thierry Lenders, Manager</signatureName>
        <signatureDate>2016-01-29</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
