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Interests in associates, joint ventures and other investments - Principal Associates and Joint Ventures (Detail)
12 Months Ended
Dec. 31, 2018
Barrows Design and Manufacturing (Pty) Limited [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation South Africa
Associate, % owned 35.00%
Chime Communications Ltd [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation UK
Associate, % owned 24.90%
CVSC Sofres Media Co Limited [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation China
Associate, % owned 40.00%
Dat Viet VAC Media Corporation [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation Vietnam
Associate, % owned 30.00%
GIIR Inc [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation Korea
Associate, % owned 30.00%
Haworth Marketing & Media Company [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation USA
Associate, % owned 49.00%
High Co SA [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation France
Associate, % owned 34.10%
Imagina [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation Spain
Associate, % owned 22.50%
Marktest Investimentos SGPS S.A. [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation Portugal
Associate, % owned 40.00%
Nanjing Yindu Ogilvy Advertising Co. Ltd [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation China
Associate, % owned 49.00%
Richard Attias and Associates [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation USA
Associate, % owned 49.00%
Smollan Holdings (Pty) Ltd. [member]  
Disclosure of principal associates and joint ventures [line items]  
Associate, Country of incorporation South Africa
Associate, % owned 24.80%