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Segment information (Tables)
 12 Months Ended
Dec. 31, 2018
Text block [abstract]  
Contributions by Reportable Segments

Reportable segments

Reported contributions were as follows:

 

Income statement    Revenue1,2      Revenue
less
pass-through
costs2,3		      Headline
PBIT4		      Headline
PBIT
margin5		  
     £m      £m      £m         
2018                                    
Advertising and Media Investment Management      7,132.4        5,529.7        972.4        17.6%  
Data Investment Management      2,582.5        1,965.4        301.1        15.3%  
Public Relations & Public Affairs      1,210.7        1,136.3        183.7        16.2%  
Brand Consulting, Health & Wellness and Specialist Communications      4,676.8        4,195.2        590.1        14.1%  
       15,602.4                 2,047.3           
2017                                    
Advertising and Media Investment Management      7,368.7        5,889.3        1,109.0        18.8%  
Data Investment Management      2,703.4        2,052.1        350.3        17.1%  
Public Relations & Public Affairs      1,204.0        1,140.6        183.2        16.1%  
Brand Consulting, Health & Wellness and Specialist Communications      4,528.1        4,087.6        624.6        15.3%  
       15,804.2                 2,267.1           
2016                                    
Advertising and Media Investment Management      6,709.4        5,450.9        1,027.2        18.8%  
Data Investment Management      2,672.4        1,994.0        351.5        17.6%  
Public Relations & Public Affairs      1,130.6        1,078.5        179.8        16.7%  
Brand Consulting, Health & Wellness and Specialist Communications      4,374.9        3,905.2        601.8        15.4%  
       14,887.3                 2,160.3           

 

Notes

1   

Intersegment sales have not been separately disclosed as they are not material.
2   

Prior year figures have been restated for the impact of the adoption of IFRS 15 Revenue from Contracts with Customers, as described in the accounting policies.
3   

Revenue less pass-through costs is revenue less media, data collection and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media and data collection costs. See note 3 to the consolidated financial statements for more details of the pass-through costs.
4   

A reconciliation from profit before interest and taxation to headline PBIT is provided in note 29. PBIT is reconciled to reported profit before taxation in the consolidated income statement.
5   

Headline PBIT margin is calculated as headline PBIT (defined above) as a percentage of revenue less pass-through costs. Previously referred to as revenue less pass-through costs margin.

 

Other information    Share-based
payments		      Capital
additions1		      Depreciation
and
amortisation2		      Goodwill
impairment		      Share of
results of
associates		      Interests in
associates and
joint ventures		  
     £m      £m      £m      £m      £m      £m  
2018                                                      
Advertising and Media Investment Management      41.9        190.8        111.8        148.0        16.6        203.4  
Data Investment Management      12.8        68.9        56.6        0.9        12.5        113.1  
Public Relations & Public Affairs      8.3        13.4        13.8        –        5.2        39.5  
Brand Consulting, Health & Wellness and Specialist Communications      21.8        102.1        81.6        35.0        9.2        440.8  
       84.8        375.2        263.8        183.9        43.5        796.8  
2017                                                      
Advertising and Media Investment Management      57.0        171.3        108.8        19.5        27.0        193.1  
Data Investment Management      14.4        58.8        59.9        –        15.3        106.3  
Public Relations & Public Affairs      8.6        10.6        12.2        7.6        6.3        34.2  
Brand Consulting, Health & Wellness and Specialist Communications      25.0        85.5        86.1        –        64.9        731.6  
       105.0        326.2        267.0        27.1        113.5        1,065.2  
2016                                                      
Advertising and Media Investment Management      60.7        126.2        105.4        20.9        8.3        285.6  
Data Investment Management      13.0        61.5        60.9        –        13.2        109.4  
Public Relations & Public Affairs      7.5        10.3        11.6        –        3.2        108.1  
Brand Consulting, Health & Wellness and Specialist Communications      25.3        87.1        81.5        6.1        25.1        566.3  
       106.5        285.1        259.4        27.0        49.8        1,069.4  

 

Notes

1   

Capital additions include purchases of property, plant and equipment and other intangible assets (including capitalised computer software).
2   

Depreciation of property, plant and equipment and amortisation of other intangible assets.
Contributions by Geographical Area

Contributions by geographical area were as follows:

 

   
    

2018

£m

     

20172

£m

     

20162

£m

  
Revenue1                           
North America3      5,371.0        5,659.2        5,400.9  
UK      2,189.4        2,133.4        1,970.7  
Western Continental Europe      3,335.3        3,230.6        3,008.5  
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe      4,706.7        4,781.0        4,507.2  
       15,602.4        15,804.2        14,887.3  
Revenue less pass-through costs4                           
North America3      4,474.2        4,793.9        4,598.4  
UK      1,691.3        1,688.0        1,590.2  
Western Continental Europe      2,735.4        2,630.6        2,438.3  
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe      3,925.7        4,057.1        3,801.7  
                            
Headline PBIT5                           
North America3      804.0        937.4        895.4  
UK      244.6        280.0        261.4  
Western Continental Europe      372.7        376.0        351.7  
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe      626.0        673.7        651.8  
       2,047.3        2,267.1        2,160.3  
     Margin      Margin2      Margin2  
Headline PBIT margin6                           
North America      18.0%        19.6%        19.5%  
UK      14.5%        16.6%        16.4%  
Western Continental Europe      13.6%        14.3%        14.4%  
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe      15.9%        16.6%        17.1%  

 

Notes

1   

Intersegment sales have not been separately disclosed as they are not material.
2   

Prior year figures have been restated for the impact of the adoption of IFRS 15 Revenue from Contracts with Customers, as described in the accounting policies.
3   

North America includes the US with revenue of £5,074.1 million (2017: £5,336.3 million, 2016: £5,107.2 million), revenue less pass-through costs of £4,236.7 million (2017: £4,535.3 million, 2016: £4,359.7 million) and Headline PBIT of £761.6 million (2017: £890.3 million, 2016: £849.4 million).
4   

Revenue less pass-through costs is revenue less media, data collection and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media and data collection costs. See note 3 to the consolidated financial statements for more details of the pass-through costs.
5   

See note 29 for a reconciliation of PBIT to headline PBIT.
6   

Headline PBIT margin is calculated as headline PBIT (defined above) as a percentage of revenue less pass-through costs. Previously referred to as revenue less pass-through costs margin.

 

   
    

2018

£m

     

2017

£m

  
Non-current assets1                  
North America2      7,269.7        7,667.5  
UK      2,079.2        2,098.2  
Western Continental Europe      4,385.6        4,542.1  
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe      4,028.4        4,035.8  
       17,762.9        18,343.6  

 

Note

1   

Non-current assets excluding financial instruments and deferred tax.
2   

North America includes the US with non-current assets of £6,791.9 million (2017: £7,202.7 million).