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Segment information (Tables) | 12 Months Ended
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Dec. 31, 2019
Text block [abstract] |
Contributions by Reportable Segments | Reportable segments Reported contributions were as follows:
Continuing operations – Income statement |  | Revenue 1 |  |  | Revenue less pass-through costs 2 |  |  | Headline operating profit 3 |  |  | Headline operating profit margin 4 |
|  | £m |  |  | £m |  |  | £m |  |  |  |
2019 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Global Integrated Agencies 5 |  |  | 10,205.2 |  |  |  | 8,108.1 |  |  |  | 1,219.5 |  |  |  | 15.0% |
Public Relations 6 |  |  | 956.5 |  |  |  | 898.0 |  |  |  | 140.6 |  |  |  | 15.7% |
Specialist Agencies 7 |  |  | 2,072.4 |  |  |  | 1,840.4 |  |  |  | 200.5 |  |  |  | 10.9% |
|  |  | 13,234.1 |  |  |  |  |  |  |  | 1,560.6 |  |  |  |  |
2018 8 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Global Integrated Agencies 5 |  |  | 9,930.7 |  |  |  | 8,070.8 |  |  |  | 1,228.2 |  |  |  | 15.2% |
Public Relations 6 |  |  | 931.7 |  |  |  | 879.9 |  |  |  | 139.2 |  |  |  | 15.8% |
Specialist Agencies 7 |  |  | 2,184.3 |  |  |  | 1,925.0 |  |  |  | 283.8 |  |  |  | 14.7% |
|  |  | 13,046.7 |  |  |  |  |  |  |  | 1,651.2 |  |  |  |  |
2017 8 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Global Integrated Agencies 5 |  |  | 10,028.6 |  |  |  | 8,315.5 |  |  |  | 1,321.3 |  |  |  | 15.9% |
Public Relations 6 |  |  | 915.0 |  |  |  | 864.3 |  |  |  | 123.5 |  |  |  | 14.3% |
Specialist Agencies 7 |  |  | 2,202.8 |  |  |  | 1,964.3 |  |  |  | 348.3 |  |  |  | 17.7% |
|  |  | 13,146.4 |  |  |  |  |  |  |  | 1,793.1 |  |  |  |  |
Notes
1 |  | Intersegment sales have not been separately disclosed as they are not material.
2 |  | Revenue less pass-through costs is revenue less media, data collection and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are changed directly to clients, predominantly media and data collection costs. See note 3 to the consolidated financial statements for more details of the pass-through costs.
3 |  | A reconciliation from operating profit to headline operating profit is provided in note 32.
4 |  | Headline operating profit margin is calculated as headline operating profit (defined above) as a percentage of revenue less pass-through costs.
5 |  | Global Integrated Agencies includes all of Grey, GroupM, Hogarth, Ogilvy, VMLY&R and Wunderman Thompson.
6 |  | Public Relations represents the Group’s specialists in this area and remains as previously reported but excludes Ogilvy PR which now sits within Global Integrated Agencies as part of Ogilvy.
7 |  | Specialist Agencies represent the Group’s other agencies that specialise in certain areas, whether by region or range of services.
8 |  | Prior year figures have been re-presented in accordance with IFRS 5 Non- c urrent Assets Held for Sale and Discontinued Operations, as described in the accounting policies. As a result Data Investment Management is now excluded from the segment analysis.
Continuing operations – Other information |  | Share-based payments |  |  | Capital additions 1 |  |  | Depreciation and amortisation 2 |  |  | Goodwill impairment |  |  | Share of results of associates |  |  | Interests in associates and joint ventures |
|  | £m |  |  | £m |  |  | £m |  |  | £m |  |  | £m |  |  | £m |
2019 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Global Integrated Agencies |  |  | 54.3 |  |  |  | 265.6 |  |  |  | 392.8 |  |  |  | 4.8 |  |  |  | 17.0 |  |  |  | 164.2 |
Public Relations |  |  | 4.6 |  |  |  | 17.5 |  |  |  | 31.5 |  |  |  | – |  |  |  | (0.3 | ) |  |  | 5.5 |
Specialist Agencies 3 |  |  | 7.1 |  |  |  | 46.7 |  |  |  | 84.0 |  |  |  | 42.9 |  |  |  | (2.0 | ) |  |  | 643.3 |
|  |  | 66.0 |  |  |  | 329.8 |  |  |  | 508.3 |  |  |  | 47.7 |  |  |  | 14.7 |  |  |  | 813.0 |
2018 4 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Global Integrated Agencies |  |  | 59.5 |  |  |  | 255.6 |  |  |  | 159.1 |  |  |  | 148.0 |  |  |  | 25.4 |  |  |  | 175.1 |
Public Relations |  |  | 7.1 |  |  |  | 12.5 |  |  |  | 10.8 |  |  |  | – |  |  |  | 1.3 |  |  |  | 6.2 |
Specialist Agencies 3 |  |  | 11.7 |  |  |  | 45.9 |  |  |  | 39.4 |  |  |  | 35.9 |  |  |  | 3.8 |  |  |  | 615.5 |
|  |  | 78.3 |  |  |  | 314.0 |  |  |  | 209.3 |  |  |  | 183.9 |  |  |  | 30.5 |  |  |  | 796.8 |
2017 4 |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Global Integrated Agencies |  |  | 77.8 |  |  |  | 214.3 |  |  |  | 157.1 |  |  |  | – |  |  |  | 16.2 |  |  |  | 179.9 |
Public Relations |  |  | 7.2 |  |  |  | 9.5 |  |  |  | 9.8 |  |  |  | 7.5 |  |  |  | 0.9 |  |  |  | 5.6 |
Specialist Agencies 3 |  |  | 13.3 |  |  |  | 47.2 |  |  |  | 42.2 |  |  |  | 19.6 |  |  |  | 80.9 |  |  |  | 879.7 |
|  |  | 98.3 |  |  |  | 271.0 |  |  |  | 209.1 |  |  |  | 27.1 |  |  |  | 98.0 |  |  |  | 1,065.2 |
Notes
1 |  | Capital additions include purchases of property, plant and equipment and other intangible assets (including capitalised computer software).
2 |  | Depreciation of property, plant and equipment, depreciation of right-of-use assets and amortisation of other intangible assets.
3 |  | Specialist Agencies includes the Kantar associate and amounts previously reported under the Data Investment Management segment.
4 |  | Prior year figures have been re-presented in accordance with IFRS 5 Non- c urrent Assets Held for Sale and Discontinued Operations, as described in the accounting policies.
Contributions by Geographical Area | Contributions by geographical area were as follows:
Continuing operations |  | 2019 £m |  |  | 2018 1 £m |  |  | 2017 1 £m |
Revenue 2 |  |  |  |  |  |  |  |  |  |  |  |
North America 3 |  |  | 4,854.7 |  |  |  | 4,851.7 |  |  |  | 5,083.5 |
United Kingdom |  |  | 1,797.1 |  |  |  | 1,785.6 |  |  |  | 1,737.4 |
Western Continental Europe |  |  | 2,628.8 |  |  |  | 2,589.6 |  |  |  | 2,455.7 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 3,953.5 |  |  |  | 3,819.8 |  |  |  | 3,869.8 |
|  |  | 13,234.1 |  |  |  | 13,046.7 |  |  |  | 13,146.4 |
Revenue less pass-through costs 4 |  |  |  |  |  |  |  |  |  |  |  |
North America 3 |  |  | 4,034.3 |  |  |  | 4,059.7 |  |  |  | 4,335.2 |
United Kingdom |  |  | 1,390.1 |  |  |  | 1,393.8 |  |  |  | 1,390.0 |
Western Continental Europe |  |  | 2,176.4 |  |  |  | 2,182.9 |  |  |  | 2,063.7 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 3,245.7 |  |  |  | 3,239.3 |  |  |  | 3,355.0 |
Headline operating profit 5 |  |  |  |  |  |  |  |  |  |  |  |
North America 3 |  |  | 662.0 |  |  |  | 710.6 |  |  |  | 816.3 |
United Kingdom |  |  | 188.5 |  |  |  | 179.6 |  |  |  | 218.1 |
Western Continental Europe |  |  | 261.5 |  |  |  | 289.4 |  |  |  | 249.8 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 448.6 |  |  |  | 471.6 |  |  |  | 508.9 |
|  |  | 1,560.6 |  |  |  | 1,651.2 |  |  |  | 1,793.1 |
Headline operating profit margin 6 |  | Margin |  |  | Margin 1 |  |  | Margin 1 |
North America |  |  | 16.4% |  |  |  | 17.5% |  |  |  | 18.8% |
United Kingdom |  |  | 13.6% |  |  |  | 12.9% |  |  |  | 15.7% |
Western Continental Europe |  |  | 12.0% |  |  |  | 13.3% |  |  |  | 12.1% |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 13.8% |  |  |  | 14.6% |  |  |  | 15.2% |
Notes
1 |  | Prior year figures have been re-presented in accordance with IFRS 5 Non- c urrent Assets Held for Sale and Discontinued Operations, as described in the accounting policies.
2 |  | Intersegment sales have not been separately disclosed as they are not material.
3 |  | North America includes the US with revenue of £4,576.5 million (2018: £4,576.1 million, 2017: £4,782.0 million), revenue less pass-through costs of £3,806.3 million (2018: £3,836.0 million, 2017: £4,089.9 million) and headline operating profit of £620.6 million (2018: £674.4 million, 2017: £773.5 million).
4 |  | Revenue less pass-through costs is revenue less media, data collection and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are changed directly to clients, predominantly media and data collection costs. See note 3 to the consolidated financial statements for more details of the pass-through costs.
5 |  | A reconciliation from operating profit to headline operating profit is provided in note 32 .
6 |  | Headline operating profit margin is calculated as headline operating profit (defined above) as a percentage of revenue less pass-through costs.
Continuing operations |  | 2019 £m |  |  | 2018 £m |
Non-current assets 1 |  |  |  |  |  |  |  |
North America 2 |  |  | 6,833.1 |  |  |  | 7,269.7 |
United Kingdom |  |  | 1,754.6 |  |  |  | 2,079.2 |
Western Continental Europe |  |  | 3,429.8 |  |  |  | 4,385.6 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 3,681.4 |  |  |  | 4,028.4 |
|  |  | 15,698.9 |  |  |  | 17,762.9 |
Notes
1 |  | Non-current assets excluding financial instruments and deferred tax.
2 |  | North America includes the U nited S tates with non-current assets of £6,373.9 million (2018: £6,791.9 million).

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