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Our people | 12 Months Ended
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Dec. 31, 2019
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Our people | 5. Our people Our staff numbers, including the Kantar disposal group, averaged 132,823 for the year ended 31 December 2019 against 133,903 in 2018 and 134,428 in 2017. Their geographical distribution was as follows:
|  | 2019 |  |  | 2018 |  |  | 2017 |
North America |  |  | 25,008 |  |  |  | 25,990 |  |  |  | 27,399 |
United Kingdom |  |  | 14,192 |  |  |  | 14,331 |  |  |  | 14,197 |
Western Continental Europe |  |  | 26,973 |  |  |  | 26,825 |  |  |  | 25,700 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 66,650 |  |  |  | 66,757 |  |  |  | 67,132 |
|  |  | 132,823 |  |  |  | 133,903 |  |  |  | 134,428 |
Their reportable segment distribution was as follows:
|  | 2019 |  |  | 2018 |  |  | 2017 |
Global Integrated Agencies |  |  | 82,295 |  |  |  | 83,015 |  |  |  | 81,537 |
Data Investment Management |  |  | 26,325 |  |  |  | 27,813 |  |  |  | 28,014 |
Public Relations |  |  | 6,890 |  |  |  | 6,891 |  |  |  | 6,899 |
Specialist Agencies |  |  | 17,313 |  |  |  | 16,184 |  |  |  | 17,978 |
|  |  | 132,823 |  |  |  | 133,903 |  |  |  | 134,428 |
At the end of 2019, staff numbers were 106,786 (2018: 134,281, 2017: 134,413). Staff costs include:
Continuing operations |  | 2019 £m |  |  | 2018 1 £m |  |  | 2017 1 £m |
Wages and salaries |  |  | 4,946.2 |  |  |  | 4,828.0 |  |  |  | 4,937.5 |
Cash-based incentive plans |  |  | 227.6 |  |  |  | 233.0 |  |  |  | 196.5 |
Share-based incentive plans |  |  | 66.0 |  |  |  | 78.3 |  |  |  | 98.3 |
Social security costs |  |  | 591.7 |  |  |  | 579.0 |  |  |  | 580.8 |
Pension costs |  |  | 169.7 |  |  |  | 160.9 |  |  |  | 161.3 |
Severance |  |  | 42.6 |  |  |  | 30.0 |  |  |  | 36.8 |
Other staff costs 2 |  |  | 1,046.8 |  |  |  | 1,041.4 |  |  |  | 1,053.9 |
|  |  | 7,090.6 |  |  |  | 6,950.6 |  |  |  | 7,065.1 |
Notes
1 |  | Prior year figures have been re-presented in accordance with IFRS 5 Non- c urrent Assets Held for Sale and Discontinued Operations, as described in the accounting policies.
2 |  | Freelance and temporary staff costs are included in other staff costs.
Included above are charges of £2.0 million, excluding revision to prior year awards, (2018: £2.0 million, 2017: £12.3 million) for share-based incentive plans in respect of key management personnel (who comprise the Directors of the Group). Total compensation received by key management personnel in respect of 2019 was £4. 7 million (2018: £6.2 million, 2017: £17.8 million) of which £0.4 million (2018: £0.4 million, 2017: £0.7 million) were pension contributions. The value of the EPSP awards, which vest in the year following the end of the five-year performance period, is included in total compensation in the year the relevant five-year performance period ends.

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