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Our people (Tables) | 12 Months Ended
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Dec. 31, 2019
Text block [abstract] |
Geographical Distribution of Staff | Our staff numbers, including the Kantar disposal group, averaged 132,823 for the year ended 31 December 2019 against 133,903 in 2018 and 134,428 in 2017. Their geographical distribution was as follows:
|  | 2019 |  |  | 2018 |  |  | 2017 |
North America |  |  | 25,008 |  |  |  | 25,990 |  |  |  | 27,399 |
United Kingdom |  |  | 14,192 |  |  |  | 14,331 |  |  |  | 14,197 |
Western Continental Europe |  |  | 26,973 |  |  |  | 26,825 |  |  |  | 25,700 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 66,650 |  |  |  | 66,757 |  |  |  | 67,132 |
|  |  | 132,823 |  |  |  | 133,903 |  |  |  | 134,428 |
Reportable Segment Distribution of Staff | Their reportable segment distribution was as follows:
|  | 2019 |  |  | 2018 |  |  | 2017 |
Global Integrated Agencies |  |  | 82,295 |  |  |  | 83,015 |  |  |  | 81,537 |
Data Investment Management |  |  | 26,325 |  |  |  | 27,813 |  |  |  | 28,014 |
Public Relations |  |  | 6,890 |  |  |  | 6,891 |  |  |  | 6,899 |
Specialist Agencies |  |  | 17,313 |  |  |  | 16,184 |  |  |  | 17,978 |
|  |  | 132,823 |  |  |  | 133,903 |  |  |  | 134,428 |
Staff costs | At the end of 2019, staff numbers were 106,786 (2018: 134,281, 2017: 134,413). Staff costs include:
Continuing operations |  | 2019 £m |  |  | 2018 1 £m |  |  | 2017 1 £m |
Wages and salaries |  |  | 4,946.2 |  |  |  | 4,828.0 |  |  |  | 4,937.5 |
Cash-based incentive plans |  |  | 227.6 |  |  |  | 233.0 |  |  |  | 196.5 |
Share-based incentive plans |  |  | 66.0 |  |  |  | 78.3 |  |  |  | 98.3 |
Social security costs |  |  | 591.7 |  |  |  | 579.0 |  |  |  | 580.8 |
Pension costs |  |  | 169.7 |  |  |  | 160.9 |  |  |  | 161.3 |
Severance |  |  | 42.6 |  |  |  | 30.0 |  |  |  | 36.8 |
Other staff costs 2 |  |  | 1,046.8 |  |  |  | 1,041.4 |  |  |  | 1,053.9 |
|  |  | 7,090.6 |  |  |  | 6,950.6 |  |  |  | 7,065.1 |
Notes
1 |  | Prior year figures have been re-presented in accordance with IFRS 5 Non- c urrent Assets Held for Sale and Discontinued Operations, as described in the accounting policies.
2 |  | Freelance and temporary staff costs are included in other staff costs.

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