<SEC-DOCUMENT>0001654954-21-001381.txt : 20210210
<SEC-HEADER>0001654954-21-001381.hdr.sgml : 20210210
<ACCEPTANCE-DATETIME>20210210062035
ACCESSION NUMBER:		0001654954-21-001381
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20210210
FILED AS OF DATE:		20210210
DATE AS OF CHANGE:		20210210

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WPP plc
		CENTRAL INDEX KEY:			0000806968
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38303
		FILM NUMBER:		21609184

	BUSINESS ADDRESS:	
		STREET 1:		SEA CONTAINERS
		STREET 2:		18 UPPER GROUND
		CITY:			LONDON
		STATE:			X0
		ZIP:			SE1 9GL
		BUSINESS PHONE:		440 20 7282 4600

	MAIL ADDRESS:	
		STREET 1:		SEA CONTAINERS
		STREET 2:		18 UPPER GROUND
		CITY:			LONDON
		STATE:			X0
		ZIP:			SE1 9GL

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	WPP GROUP PLC
		DATE OF NAME CHANGE:	19960514
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>a5370o.htm
<DESCRIPTION>ACQUISITION
<TEXT>
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<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 24px">UNITED
STATES</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 24px">SECURITIES
AND EXCHANGE COMMISSION</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Washington,
D.C. 20549</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">_____________________</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 24px">FORM
6-K</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">____________________</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Report
of Foreign Private Issuer</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Pursuant
to Rule 13a-16 or 15d-16</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">under
the Securities Exchange Act of 1934</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">For
the Month of February 2021</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Commission
File Number: 001-38303</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">______________________</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 24px">WPP
plc</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">(Translation
of registrant's name into English)</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">________________________</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">Sea
Containers, 18 Upper Ground</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">London,
United Kingdom SE1 9GL</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">(Address
of principal executive offices)</font></div>
<div style="text-align: center"><font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">_________________________</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px">Indicate by check
mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F:</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px">Form 20-F
<font style="text-decoration: underline">X</font> &#xA0; &#xA0;
&#xA0; &#xA0; &#xA0; &#xA0; &#xA0; &#xA0; Form 40-F
___</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px">Indicate by check
mark if the registrant is submitting the Form 6-K in paper as
permitted by Regulation S-T Rule 101(b)(1): ___</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Note</font>:&#xA0; Regulation S-T Rule
101(b)(1) only permits the submission in paper of a Form 6-K if
submitted solely to provide an attached annual report to security
holders.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px">Indicate by check
mark if the registrant is submitting the Form 6-K in paper as
permitted by Regulation S-T Rule 101(b)(7): ___</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center"><font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold">Note:</font>&#xA0; Regulation S-T Rule
101(b)(7) only permits the submission in paper of a Form 6-K if
submitted to furnish a report or other document that the registrant
foreign private issuer must furnish and make public under the laws
of the jurisdiction in which the registrant is incorporated,
domiciled or legally organized (the registrant&#x2019;s &#x201C;home
country&#x201D;), or under the rules of the home country exchange on
which the registrant&#x2019;s securities are traded, as long as the
report or other document is not a press release, is not required to
be and has not been distributed to the registrant&#x2019;s security
holders, and, if discussing a material event, has already been the
subject of a Form 6-K submission or other Commission filing on
EDGAR.</font></div>
<br>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
Forward-Looking Statements</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 48px">
<font style="font-family: Times New Roman; font-size: 13px">In
connection with the provisions of the Private Securities Litigation
Reform Act of 1995 (the &#x201C;Reform Act&#x201D;), WPP plc and its
subsidiaries (the &#x201C;Company&#x201D;) may include
forward-looking statements (as defined in the Reform Act) in oral
or written public statements issued by or on behalf of the Company.
These forward-looking statements may include, among other things,
plans, objectives, projections and anticipated future economic
performance based on assumptions and the like that are subject to
risks and uncertainties. As such, actual results or outcomes may
differ materially from those discussed in the forward-looking
statements. Important factors that may cause actual results to
differ include but are not limited to: the unanticipated loss of a
material client or key personnel, delays or reductions in client
advertising budgets, shifts in industry rates of compensation,
regulatory compliance costs or litigation, natural disasters or
acts of terrorism, the Company&#x2019;s exposure to changes in the
values of major currencies other than the UK pound sterling
(because a substantial portion of its revenues are derived and
costs incurred outside of the United Kingdom) and the overall level
of economic activity in the Company&#x2019;s major markets (which
varies depending on, among other things, regional, national and
international political and economic conditions and government
regulations in the world&#x2019;s advertising markets). In addition,
you should consider the risks described in Item 3D, captioned
&#x201C;Risk Factors&#x201D; in the Company&#x2019;s Form 20-F for the
year ended 31 December 2019, which could also cause actual results
to differ from forward-looking information. In light of these and
other uncertainties, the forward-looking statements included in the
oral or written public statements should not be regarded as a
representation by the Company that the Company&#x2019;s plans and
objectives will be achieved.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">The
Company undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
EXHIBIT INDEX</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
<font style="text-decoration: underline">Exhibit
No.</font></font></div>
</td>
<td style="vertical-align: top; width: 83%;">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
<font style="text-decoration: underline">Description</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</td>
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<td style="vertical-align: middle; width: 17%">
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">1</font></div>
</td>
<td style="vertical-align: middle; width: 83%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Acquisition dated 10 February 2021, prepared by WPP
plc.</font></div>
</td>
</tr></table>
</div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 16px">
&#xA0;</font></div>
<div>
<table cellpadding="0" cellspacing="0" style="width: 100%; font-family: Times New Roman; font-size: 13px">
<tr>
<td style="vertical-align: top; width: 49%">
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
FOR IMMEDIATE RELEASE</font></div>
</td>
<td style="vertical-align: top; width: 51%">
<div style="text-align: right; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
10 February 2021</font></div>
</td>
</tr></table>
</div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 16px">
&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
WPP PLC ("WPP")</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
WPP acquires leading Brazilian digital innovation and</font></div>
<div style="text-align: center"><font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
software engineering company DTI Digital</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 16px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
WPP today announces that it has acquired DTI Digital (DTI), a
leading Brazilian digital innovation and software engineering
company.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
DTI's digital solutions help clients become more efficient,
digitalised and fully connected to their customers -- from the
development of back-office support systems such as supply
automation and data collection software, to consumer-facing
applications and platforms including e-commerce marketplaces and
customer service interfaces.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
DTI's proprietary approach, based on agile methodology and design
thinking, allows it to quickly and effectively&#xA0;scale up its
expert development teams, comprising more than 600 software
engineers, in response to client needs.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
The acquisition is in line with WPP's objectives outlined in its
December 2020 Capital Markets Day to expand its presence in the
faster growing areas of experience, commerce and technology. In
particular, it will strengthen WPP's capabilities in supporting its
clients' end-to-end digital transformation objectives in Brazil and
beyond, by&#xA0;complementing and expanding WPP's existing adtech
and systems integrations capabilities.</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
DTI will benefit from WPP's global network and relationships with
its partners and clients, including the world's largest technology
companies.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold; color: #000000">
Mark Read, CEO of WPP, said:</font><font style="color: #000000">&#xA0;"Our clients are looking for fully
integrated solutions that combine creativity with cutting-edge
technology to help them adapt and respond to the rapidly shifting
business environment. I am delighted to welcome DTI Digital to WPP
and look forward to working together to deliver transformative
results for our clients."</font></font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Based in Belo Horizonte, DTI was founded in 2009 and employs 800
people. Its client list, which comprises some of Brazil's largest
national and multinational companies as well as global companies,
includes Vale, Localiza, MRV, FCA, Gerdau, Serasa Experian, Hermes
Pardini, Pottencial, BS2, &#xC2;nima and Bayer.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
With more than 4,000 employees and $300 million USD in revenue,
Brazil is the largest market for WPP in Latin America. WPP works
with a wide range of global and local clients in Brazil including
Coca-Cola, Visa, Nike, Vivo, Itaipava and Casas Bahia.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
The acquisition is subject to customary regulatory approvals. Deal
terms are not disclosed.</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
Further information</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: left"><font style="color: #000000; font-family: Times New Roman; font-size: 13px">Clara
Zabludowsky, WPP</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: left"><font style="color: #000000; font-family: Times New Roman; font-size: 13px">+44
(0)7876 576 859</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: left"><font style="color: #000000; font-family: Times New Roman; font-size: 13px">clara.zabludowsky@wpp.com</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
About WPP</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: left"><font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">WPP is a creative transformation
company. We use the power of creativity to build better futures for
our people, clients and communities. For more information,
visit&#xA0;</font><font style="color: #AF005F; font-size: 13px">www.wpp.com</font><font style="color: #000000; font-size: 13px">.</font></font></div>
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SIGNATURES</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Pursuant to the
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has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.</font></div>
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WPP PLC</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">(Registrant)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Date:
10 February 2021.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;Balbir
Kelly-Bisla</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;Company
Secretary</font></div>
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