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Segment analysis (Tables) | 6 Months Ended
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Jun. 30, 2021
Text block [abstract] |
Contributions by Reportable Segments | Reported contributions by operating sector were as follows:
Continuing operations |  | Six months ended 30 June 2021 |  |  | Six months ended 30 June 2020 1 |
|  | £m |  |  | £m |
Revenue |  |  |  |  |  |  |  |
Global Integrated Agencies |  |  | 5,169.7 |  |  |  | 4,725.1 |
Public Relations |  |  | 449.9 |  |  |  | 446.8 |
Specialist Agencies |  |  | 512.9 |  |  |  | 410.8 |
|  |  | 6,132.5 |  |  |  | 5,582.7 |
Revenue less pass-through costs 2 |  |  |  |  |  |  |  |
Global Integrated Agencies |  |  | 4,068.9 |  |  |  | 3,896.2 |
Public Relations |  |  | 429.4 |  |  |  | 426.3 |
Specialist Agencies |  |  | 400.9 |  |  |  | 345.2 |
Headline operating profit 3 |  |  |  |  |  |  |  |
Global Integrated Agencies |  |  | 482.9 |  |  |  | 282.3 |
Public Relations |  |  | 63.5 |  |  |  | 71.9 |
Specialist Agencies |  |  | 44.0 |  |  |  | 28.1 |
|  |  | 590.4 |  |  |  | 382.3 |
Notes
1 | During 2020, the Group announced the intention to combine Grey and AKQA into AKQA Group, and to bring Geometry and GTB into VMLY&R, and International Healthcare into VMLY&R and Ogilvy. As a result AKQA, Geometry, GTB and International Healthcare are now reported within Global Integrated Agencies, having previously been reported within Specialist Agencies. Prior year figure have been re-presented to reflect these changes.
2 | Revenue less pass-through costs is revenue less media, and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media costs. See note 4 for more details of the pass-through costs.
3 | A reconciliation from operating profit/(loss) to headline operating profit is provided in note 20.
Contributions by Geographical Area | Reported contributions by geographic a l area were as follows:
Continuing operations |  | Six months ended 30 June 2021 |  |  | Six months ended 30 June 2020 |
|  | £m |  |  | £m |
Revenue |  |  |  |  |  |  |  |
North America 1 |  |  | 2,183.7 |  |  |  | 2,177.1 |
United Kingdom |  |  | 927.0 |  |  |  | 757.6 |
Western Continental Europe |  |  | 1,340.6 |  |  |  | 1,092.9 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 1,681.2 |  |  |  | 1,555.1 |
|  |  | 6,132.5 |  |  |  | 5,582.7 |
Revenue less pass-through costs 2 |  |  |  |  |  |  |  |
North America 1 |  |  | 1,817.6 |  |  |  | 1,856.1 |
United Kingdom |  |  | 679.7 |  |  |  | 585.6 |
Western Continental Europe |  |  | 1,050.0 |  |  |  | 919.5 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 1,351.9 |  |  |  | 1,306.5 |
Headline operating profit 3 |  |  |  |  |  |  |  |
North America 1 |  |  | 271.4 |  |  |  | 215.4 |
United Kingdom |  |  | 83.5 |  |  |  | 35.4 |
Western Continental Europe |  |  | 103.7 |  |  |  | 43.8 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe |  |  | 131.8 |  |  |  | 87.7 |
|  |  | 590.4 |  |  |  | 382.3 |
Notes
1 | North America includes the US with revenue of £2,046.9 million (2020: £2,065.2 million), revenue less pass-through costs of £1,695.9 million (2020: £1,757.5 million) and headline operating profit of £254.1 million (2020: £207.1 million).
2 | Revenue less pass-through costs is revenue less media, and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media costs. See note 4 for more details of the pass-through costs.
3 | A reconciliation from operating profit/(loss) to headline operating profit is provided in note 20.

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