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Segmental analysis
 6 Months Ended
Jun. 30, 2021
Text block [abstract]  
Segmental analysis
 
7.
Segmental analysis
Reported contributions by operating sector were as follows:
 
Continuing operations
   
Six months
ended
30 June
2021
     
Six months
ended
30 June
2020
1
  
     
£m
     
£m
  
     
Revenue
                  
Global Integrated Agencies
      5,169.7        4,725.1  
Public Relations
      449.9        446.8  
Specialist Agencies
      512.9        410.8  
 
      6,132.5        5,582.7  
     
Revenue less pass-through costs
2
                  
Global Integrated Agencies
      4,068.9        3,896.2  
Public Relations
      429.4        426.3  
Specialist Agencies
      400.9        345.2  
     
Headline operating profit
3
                  
Global Integrated Agencies
      482.9        282.3  
Public Relations
      63.5        71.9  
Specialist Agencies
      44.0        28.1  
 
      590.4        382.3  
Notes
1
 
During 2020, the Group announced the intention to combine Grey and AKQA into AKQA Group, and to bring Geometry and GTB into VMLY&R, and International Healthcare into VMLY&R and Ogilvy. As a result AKQA, Geometry, GTB and International Healthcare are now reported within Global Integrated Agencies, having previously been reported within Specialist Agencies. Prior year figure have been re-presented to reflect these changes.
2
 
Revenue less pass-through costs is revenue less media, and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media costs. See note 4 for more details of the pass-through costs.
3
A reconciliation from operating profit/(loss) to headline operating profit is provided in note 20.
 
Reported contributions by geographic
a
l area were as follows:
 
Continuing operations
  
Six months
ended
30 June
2021
 
  
Six months
ended
30 June
2020
 
  
  
£m
 
  
£m
 
     
Revenue
  
      
  
      
North America
1
  
 
2,183.7
 
  
 
2,177.1
 
United Kingdom
  
 
927.0
 
  
 
757.6
 
Western Continental Europe
  
 
1,340.6
 
  
 
1,092.9
 
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe
  
 
1,681.2
 
  
 
1,555.1
 
 
  
 
6,132.5
 
  
 
5,582.7
 
     
Revenue less pass-through costs
2
  
      
  
      
North America
1
  
 
1,817.6
 
  
 
1,856.1
 
United Kingdom
  
 
679.7
 
  
 
585.6
 
Western Continental Europe
  
 
1,050.0
 
  
 
919.5
 
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe
  
 
1,351.9
 
  
 
1,306.5
 
     
Headline operating profit
3
  
      
  
      
North America
1
  
 
271.4
 
  
 
215.4
 
United Kingdom
  
 
83.5
 
  
 
35.4
 
Western Continental Europe
  
 
103.7
 
  
 
43.8
 
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe
  
 
131.8
 
  
 
87.7
 
 
  
 
590.4
 
  
 
382.3
 
Notes
1
North America includes the US with revenue of £2,046.9 million (2020: £2,065.2 million), revenue less pass-through costs of £1,695.9 million (2020: £1,757.5 million) and headline operating profit of £254.1 million (2020: £207.1 million).
2
 
Revenue less pass-through costs is revenue less media, and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media costs. See note 4 for more details of the pass-through costs.
3
A reconciliation from operating profit/(loss) to headline operating profit is provided in note 20.