<SEC-DOCUMENT>0001654954-23-004979.txt : 20230420
<SEC-HEADER>0001654954-23-004979.hdr.sgml : 20230420
<ACCEPTANCE-DATETIME>20230420074705
ACCESSION NUMBER:		0001654954-23-004979
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20230420
FILED AS OF DATE:		20230420
DATE AS OF CHANGE:		20230420

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WPP plc
		CENTRAL INDEX KEY:			0000806968
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-ADVERTISING AGENCIES [7311]
		IRS NUMBER:				000000000
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-38303
		FILM NUMBER:		23831419

	BUSINESS ADDRESS:	
		STREET 1:		SEA CONTAINERS
		STREET 2:		18 UPPER GROUND
		CITY:			LONDON
		STATE:			X0
		ZIP:			SE1 9GL
		BUSINESS PHONE:		440 20 7282 4600

	MAIL ADDRESS:	
		STREET 1:		SEA CONTAINERS
		STREET 2:		18 UPPER GROUND
		CITY:			LONDON
		STATE:			X0
		ZIP:			SE1 9GL

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	WPP GROUP PLC
		DATE OF NAME CHANGE:	19960514
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>a9279w.htm
<DESCRIPTION>ACQUISITION
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UNITED STATES</font></div>
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Report of Foreign Private Issuer</font></div>
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under the Securities Exchange Act of 1934</font></div>
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For the Month of April 2023</font></div>
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WPP plc</font></div>
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Sea Containers, 18 Upper Ground</font></div>
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London, United Kingdom SE1 9GL</font></div>
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_________________________</font></div>
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___</font></div>
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Forward-Looking Statements</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">In
connection with the provisions of the U.S. Private Securities
Litigation Reform Act of 1995 (the &#x2018;Reform Act&#x2019;), the
Company may include forward looking statements (as defined in the
Reform Act) in oral or written public statements issued by or on
behalf of the Company. These forward-looking statements may
include, among other things, plans, objectives, beliefs,
intentions, strategies, projections and anticipated future economic
performance based on assumptions and the like that are subject to
risks and uncertainties. These statements can be identified by the
fact that they do not relate strictly to historical or current
facts. They use words such as &#x2018;aim&#x2019;,
&#x2018;anticipate&#x2019;, &#x2018;believe&#x2019;,
&#x2018;estimate&#x2019;, &#x2018;expect&#x2019;,
&#x2018;forecast&#x2019;, &#x2018;guidance&#x2019;,
&#x2018;intend&#x2019;, 'may', &#x2018;will&#x2019;,
&#x2018;should&#x2019;, &#x2018;potential&#x2019;,
&#x2018;possible&#x2019;, &#x2018;predict&#x2019;,
&#x2018;project&#x2019;, &#x2018;plan&#x2019;, &#x2018;target&#x2019;,
and other words and similar references to future periods but are
not the exclusive means of identifying such statements. As such,
all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances that are beyond the
control of the Company. Actual results or outcomes may differ
materially from those discussed or implied in the forward-looking
statements. Therefore, you should not rely on such forward looking
statements, which speak only as of the date they are made, as a
prediction of actual results or otherwise. Important factors which
may cause actual results to differ include but are not limited to:
the impact of, epidemics or pandemics including restrictions on
businesses, social activities and travel; the unanticipated loss of
a material client or key personnel; delays or reductions in client
advertising budgets; shifts in industry rates of compensation;
regulatory compliance costs or litigation; changes in competitive
factors in the industries in which we operate and demand for our
products and services; changes in client advertising, marketing and
corporate communications requirements; our inability to realise the
future anticipated benefits of acquisitions; failure to realise our
assumptions regarding goodwill and indefinite lived intangible
assets; natural disasters or acts of terrorism; the Company&#x2019;s
ability to attract new clients; the economic and geopolitical
impact of the Russian invasion of Ukraine; the risk of global
economic downturn, slower growth, increasing interest rates and
high and sustained inflation; supply chain issues affecting the
distribution of our clients&#x2019; products; technological changes
and risks to the security of IT and operational infrastructure,
systems, data and information resulting from increased threat of
cyber and other attacks; the Company&#x2019;s exposure to changes in
the values of other major currencies (because a substantial portion
of its revenues are derived and costs incurred outside of the UK);
and the overall level of economic activity in the Company&#x2019;s
major markets (which varies depending on, among other things,
regional, national and international political and economic
conditions and government regulations in the world&#x2019;s
advertising markets). In addition, you should consider the risks
described in Item 3D, captioned &#x201C;Risk Factors&#x201D; in the
company's 2022 Annual Report on Form 20-F, which could also cause
actual results to differ from forward-looking information. In light
of these and other uncertainties, the forward-looking statements
included in this document should not be regarded as a
representation by the Company that the Company&#x2019;s plans and
objectives will be achieved. Neither the Company, nor any of its
directors, officers or employees, provides any representation,
assurance or guarantee that the occurrence of any events
anticipated, expressed or implied in any forward looking statements
will actually occur. The Company undertakes no obligation to update
or revise any such forward-looking statements, whether as a result
of new information, future events or otherwise.</font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
EXHIBIT INDEX</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="text-decoration: underline">Exhibit
No.</font></font></div>
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<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
<font style="text-decoration: underline">Description</font></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">1</font></div>
</td>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Acquisition dated 20 April 2023, prepared by WPP plc.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
FOR IMMEDIATE RELEASE</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
20 April 2023</font></div>
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<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 16px">
WPP PLC ("WPP")</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 16px">
WPP acquires sonic branding agency amp, expanding generative AI and
brand experience design offering</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">
WPP today announces the acquisition of</font> <font style="text-decoration: underline; color: #0000FF">amp</font><font style="color: #000000">,</font></font><font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">one of the world's leading sonic
branding companies.</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">
amp's expertise will strengthen WPP's offer in experiential
branding and its ability to create high-quality, differentiated,
and ownable sound experiences for clients. The acquisition comes
as</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #000000; font-size: 13px">sound
continues to grow as a vital branding element, with 75% of GenZ
consumers saying that music helps them to feel</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #000000; font-size: 13px">more
connected to brands</font><font style="font-size: 70%; vertical-align: top; color: #000000">[1]</font><font style="color: #000000; font-size: 13px">.</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">
amp will join WPP brand and design consultancy,</font> <font style="text-decoration: underline; color: #0000FF">Landor &amp;
Fitch</font><font style="color: #000000">,</font></font>
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">adding to the agency's expertise
in delivering immersive brand identities that transform customer
and employee experiences and set brands apart in a competitive
marketplace.</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Founded in 2009 by Michele Arnese, amp is based in the US, Europe
and Asia, with main office hubs in Germany and the US. Its global
team of more than 60 people has created award-winning sonic
identities for some of the world's most influential brands,
including Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell,
and General Motors.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
amp's strategic rigour and deep expertise in music and sound is
based on its Sonic DNA&#xAE; design approach. This unique creative
platform is elevated by Sonic Hub&#xAE; - its AI toolset - allowing
it to analyse, create and manage sonic assets, delivering these at
scale by harnessing the potential of generative AI. This innovative
approach ensures that a brand's audio content is consistent yet
tailored to diverse audiences, delivering a seamless experience
across all consumer touchpoints.</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold; color: #000000; font-size: 13px">
Mark Read, CEO, WPP, said:</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #000000; font-size: 13px">"With
the rise of streaming, podcasting and short-form media, audio has
become a critical component of the marketing mix. The acquisition
of amp enhances our offer to clients, helping them create immersive
experiences that engage consumers on a deeper level and drive their
competitive advantage."&#xA0;</font></font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold; color: #000000; font-size: 13px">
Jane Geraghty, Global CEO of Landor &amp; Fitch,
said:</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #000000; font-size: 13px">"I'm
delighted to welcome amp into the fold. The team is truly
best-in-class and has effectively defined the rapidly growing sonic
branding space with its work on clients like Mastercard and
Mercedes-Benz. This acquisition gives us an unparalleled breadth of
capability - graphic, digital, motion, physical, product and
experiential - and now sonic. It will also help us accelerate our
rapidly growing accessible design practice. I'm enormously excited
about what we can achieve together."</font></font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-weight: bold; color: #000000; font-size: 13px">
Michele Arnese, Global CEO of amp, said:</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #000000; font-size: 13px">"We
are excited to join the WPP family. This industry-first move shows
the significance of sound as a must-have brand design and
experience component. Integrating more closely with Landor &amp;
Fitch, true pioneers in brand design and consulting, will give us
the opportunity to scale our award-winning Sonic DNA&#xAE; design
framework and our sonic AI platform Sonic Hub&#xAE; within a
broader brand identity context. Our global team of creatives, sonic
experts, producers, client leads and researchers will team up with
Landor &amp; Fitch and WPP to unleash the power of audio, making
brands sound better. We are beyond thrilled to begin this new
chapter."</font></font></div>
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<font style="color: #000000; background-color: #FFFFFF; font-weight: bold; font-family: Times New Roman; font-size: 13px">
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<font style="color: #000000; background-color: #FFFFFF; font-weight: bold; font-family: Times New Roman; font-size: 13px">
Further information</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Louise Lacourarie, WPP</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
+44 (0)20 7282 4600 / +44 7741 360931</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; color: #0000FF; font-family: Times New Roman; font-size: 13px">
louise.lacourarie@wpp.com</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px"></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Kellie Carey, Landor &amp; Fitch</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; color: #0000FF; font-family: Times New Roman; font-size: 13px">
kellie.carey@landorandfitch.com</font></div>
<div><font style="font-family: Times New Roman; font-size: 10"><br></font></div>
<div style="text-align: left"><font style="font-family: Times New Roman; font-size: 13px">Chris Bergin, amp -
US Contact</font></div>
<div style="text-align: left"><font style="text-decoration: underline; color: #0000FF; font-family: Times New Roman; font-size: 13px">
chrisbergin@ampcontact.com</font></div>
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
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<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
Farah Syed, amp - EU Contact</font></div>
<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="text-decoration: underline; color: #0000FF; font-family: Times New Roman; font-size: 13px">
farahsyed@ampcontact.com</font></div>
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<font style="color: #0000FF; font-family: Times New Roman; font-size: 13px">
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
About WPP</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit</font> <font style="color: rgb(0, 0, 255);"></font><font style="text-decoration: underline; color: #0000FF">www.wpp.com</font><font style="color: #1C1E29">.</font></font></div>
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<font style="color: #1C1E29; font-family: Times New Roman; font-size: 13px">
&#xA0;</font></div>
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<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
About amp</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px"><font style="color: #000000; font-size: 13px">
amp is the world's leading sonic branding company. Utilizing its
award-winning Sonic DNA&#xAE;, amp creates holistic sonic
identities for global brands. Leveraging sound, voice, and music,
amp builds authentic connections for brands across audible
touchpoints. With a diverse portfolio of clients, including
Mastercard, Mercedes-Benz, Deloitte, Zurich Insurance, Uber,
Klarna, and Kraft Heinz, amp activates 360&#xBA; sonic experiences
and assets. From digital advertising to branded content and user
experiences, amp's Sonic Hub&#xAE;</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #000000; font-size: 13px">Ecosystem
uses AI-driven audio testing and voice technologies combined with
implementation and research tools to deliver valuable audience
insights and create sonic experiences for
brands.</font></font></div>
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<font style="text-decoration: underline; color: #0000FF; font-family: Times New Roman; font-size: 13px">
ampsoundbranding.com</font></div>
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<font style="font-family: Times New Roman; font-size: 13px;">&#xA0;</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; color: #000000; font-family: Times New Roman; font-size: 13px">
About Landor &amp; Fitch</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="color: #000000; font-family: Times New Roman; font-size: 13px">
We are a leading global specialist brand and design company,
dedicated to creating transformative brands for ambitious clients.
With 1,200 curious minds across more than 20 countries, our teams
connect business ambition to brand strategy, expressed through
expansive, differentiated design. Using data and analytics, we
provide certainty to brand choices. With design capabilities that
span graphic, digital, motion, sound, verbal, product and physical,
we bring every facet of a brand to life. We help drive brand-led
growth across multiple categories, with clients that include Apple,
Bang &amp; Olufsen, bp, Kellogg's, LEGO, Microsoft, Nike, Procter
&amp; Gamble, Singtel, S&amp;P Global and WPP, to name a few. We
are here to make a positive difference to our people, our clients
and the world around us. We are proud to be part of WPP, a creative
transformation company dedicated to building better
futures.</font></div>
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<font style="text-decoration: underline; color: #0000FF; font-family: Times New Roman; font-size: 13px">
https://landorandfitch.com/</font></div>
<div><font style="font-family: Times New Roman; font-size: 10">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px;"><br></font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px"><font style="font-size: 70%; vertical-align: top; color: #000000">
[1]</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #000000; font-size: 13px">A
study by PHMG found that</font><font style="color: #000000; font-family: Times New Roman">&#xA0;</font><font style="color: #3F3F3F; font-size: 13px">75%
of 18 to 24-year-olds and 62% of under 45s say music helps them
feel more connected to a brand, compared to just 41% of those 55
and over. Source: PHMG (2019)</font></font></div>
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<div style="text-align: center; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-weight: bold; font-family: Times New Roman; font-size: 13px">
SIGNATURES</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
<div style="text-align: justify; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">Pursuant
to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf
by the undersigned, thereunto duly authorized.</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
</td>
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<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">WPP
PLC</font></div>
</td>
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<font style="font-family: Times New Roman; font-size: 13px">(Registrant)</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">Date:
20 April 2023.</font></div>
</td>
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<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">By:
&#xA0;______________________</font></div>
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<div><font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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<div style="text-align: left; margin-left: 0px; margin-right: 0px; text-indent: 0px">
<font style="font-family: Times New Roman; font-size: 13px">&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;Balbir
Kelly-Bisla</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;Company
Secretary</font></div>
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<font style="font-family: Times New Roman; font-size: 13px">&#xA0;</font></div>
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