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Deferred tax - Movements of Gross Deferred Tax Liabilities (Details) - GBP (£)
£ in Millions
 12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Disclosure of temporary difference, unused tax losses and unused tax credits [line items]    
Beginning balance £ 350.8  
Ending balance 178.5 £ 350.8
Gross deferred tax liabilities    
Disclosure of temporary difference, unused tax losses and unused tax credits [line items]    
Beginning balance 617.5 536.0
Acquisition of subsidiaries 35.0 15.1
(Credit)/charge to income (172.3) (20.9)
Charge to other comprehensive income (0.2) 0.4
Exchange differences and other movements (35.0) 86.9
Ending balance 445.0 617.5
Gross deferred tax liabilities | Brands and other intangibles    
Disclosure of temporary difference, unused tax losses and unused tax credits [line items]    
Beginning balance 352.6 325.1
Acquisition of subsidiaries 35.0 15.1
(Credit)/charge to income (173.7) (12.4)
Charge to other comprehensive income 0.0 0.0
Exchange differences and other movements (21.2) 24.8
Ending balance 192.7 352.6
Gross deferred tax liabilities | Associate earnings    
Disclosure of temporary difference, unused tax losses and unused tax credits [line items]    
Beginning balance 36.5 36.8
Acquisition of subsidiaries 0.0 0.0
(Credit)/charge to income (15.6) (3.5)
Charge to other comprehensive income 0.0 0.0
Exchange differences and other movements (1.1) 3.2
Ending balance 19.8 36.5
Gross deferred tax liabilities | Goodwill    
Disclosure of temporary difference, unused tax losses and unused tax credits [line items]    
Beginning balance 173.4 133.2
Acquisition of subsidiaries 0.0 0.0
(Credit)/charge to income 18.4 19.7
Charge to other comprehensive income 0.0 0.0
Exchange differences and other movements (10.8) 20.5
Ending balance 181.0 173.4
Gross deferred tax liabilities | Plant and equipment    
Disclosure of temporary difference, unused tax losses and unused tax credits [line items]    
Beginning balance 23.0 0.0
Acquisition of subsidiaries 0.0 0.0
(Credit)/charge to income 0.3 (14.2)
Charge to other comprehensive income 0.0 0.0
Exchange differences and other movements (1.1) 37.2
Ending balance 22.2 23.0
Gross deferred tax liabilities | Other temporary differences    
Disclosure of temporary difference, unused tax losses and unused tax credits [line items]    
Beginning balance 32.0 40.9
Acquisition of subsidiaries 0.0 0.0
(Credit)/charge to income (1.7) (10.5)
Charge to other comprehensive income (0.2) 0.4
Exchange differences and other movements (0.8) 1.2
Ending balance £ 29.3 £ 32.0