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Share-based payments - Additional Information (Details)
£ / shares in Units, £ in Millions
12 Months Ended
Dec. 31, 2023
GBP (£)
shares
ADRs
performance_criteria
number_of_employee
£ / shares
Dec. 31, 2023
GBP (£)
shares
ADRs
number_of_employee
$ / shares
Dec. 31, 2022
GBP (£)
£ / shares
Dec. 31, 2022
GBP (£)
$ / shares
Dec. 31, 2021
GBP (£)
£ / shares
Dec. 31, 2021
GBP (£)
$ / shares
Ordinary shares            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Weighted average share price (pound per share) | £ / shares £ 8.41   £ 9.13   £ 9.64  
American depository receipts            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Weighted average share price (pound per share) | $ / shares   $ 52.31   $ 56.80   $ 66.44
Share purchase options            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Unrecognised compensation cost £ 10.1   £ 11.1      
Unrecognised compensation cost related to share options, weighted average period 19 months   20 months      
Restricted stock plans            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Unrecognised compensation cost £ 179.9   £ 200.7      
Fair value of shares vested £ 81.6 $ 81.6 £ 65.4 $ 65.4 £ 64.1 $ 64.1
Executive Performance Share Plan (EPSP) | Bottom of Range            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 3 years          
Executive Performance Share Plan (EPSP) | Top of Range            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 5 years          
ESPP            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 3 years          
Number of performance conditions | performance_criteria 3          
Percentage of total Shareholder Return on vesting period 20.00%          
Threshold performance vesting percentage 100.00%          
Performance Share Awards (PSA)            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 2 years          
Leadership Share Awards            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 3 years          
Number of key executives participating in restricted stock plans | number_of_employee 1,900 1,900        
WSOP | Ordinary shares            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Number of ordinary shares under option (in shares) | shares 15,369,025 15,369,025        
WSOP | American depository receipts            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Number of ADRs under option (in shares) | ADRs 1,772,400 1,772,400        
WSOP | Bottom of Range            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Threshold period for employment participation in employee stock ownership plan 2 years          
WWOP | Bottom of Range            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Threshold period for employment participation in employee stock ownership plan 2 years          
WPP Worldwide Share Ownership Program            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 3 years          
WPP Worldwide Share Ownership Program | Ordinary shares            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Number of ordinary shares under option (in shares) | shares 650,825 650,825        
WPP Worldwide Share Ownership Program | American depository receipts            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Number of ADRs under option (in shares) | ADRs 72,695 72,695        
Executive Stock Option Plan            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 3 years          
Employee Stock Option            
Disclosure of terms and conditions of share-based payment arrangement [Line items]            
Vesting period 10 years