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Related party transactions - Additional Information (Details) - GBP (£)
£ in Millions
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Associates | Kantar    
Disclosure of transactions between related parties [line items]    
Revenue from sale of goods, related party transactions £ 20.9 £ 42.7
United States | Compas    
Disclosure of transactions between related parties [line items]    
Revenue from sale of goods, related party transactions £ 233.0 159.7
United States | Compas | Previously Reported    
Disclosure of transactions between related parties [line items]    
Revenue from sale of goods, related party transactions   £ 88.3