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Segment information | 12 Months Ended
--- | ---
Dec. 31, 2024
General Information and Statement of IFRS Compliance [Abstract] |
Segment information | 2. Segment information The Group is a worldwide creative transformation organisation offering national and multinational clients a comprehensive range of communications, experience, commerce and technology services. Substantially all of the Group’s revenue is from contracts with customers. Reportable segments The Group is organised into three reportable segments – Global Integrated Agencies, Public Relations and Specialist Agencies. IFRS 8 Operating Segments requires operating segments to be identified on the same basis as used internally for the review of performance and allocation of resources by the Group’s Chief Executive Officer (the Chief Operating Decision Maker). Provided certain quantitative and qualitative criteria are fulfilled, IFRS 8 permits aggregation of these operating segments into reportable segments for the purposes of disclosure in the Group’s financial statements. In assessing the Group’s reportable segments, which includes the aggregation of certain operating segments, the Directors have had regard to the similar economic characteristics of certain operating segments, their shared client bases, the similar nature of their products or services and their long-term margins, amongst other factors. Reported contributions were as follows:
| 2024 |  | 2023 1 |  | 2022 1
| £m |  | £m |  | £m
Revenue 2 |  |  |  |  |
Global Integrated Agencies | 12,562 |  |  | 12,532 |  |  | 12,133 |
Public Relations | 1,156 |  |  | 1,262 |  |  | 1,233 |
Specialist Agencies | 1,023 |  |  | 1,051 |  |  | 1,063 |
| 14,741 |  |  | 14,845 |  |  | 14,429 |
Revenue less pass-through costs 2,3 |  |  |  |  |
Global Integrated Agencies | 9,384 |  |  | 9,751 |  |  | 9,684 |
Public Relations | 1,089 |  |  | 1,180 |  |  | 1,161 |
Specialist Agencies | 886 |  |  | 929 |  |  | 955 |
Headline operating profit 2,4 |  |  |  |  |
Global Integrated Agencies | 1,482 |  |  | 1,480 |  |  | 1,427 |
Public Relations | 166 |  |  | 191 |  |  | 192 |
Specialist Agencies | 59 |  |  | 79 |  |  | 123 |
| 1,707 |  |  | 1,750 |  |  | 1,742 |
Adjusting items within IFRS operating profit 4 | (382) |  |  | (1,219) |  |  | (384) |
Financing items 5 | (330) |  |  | (255) |  |  | (138) |
Earnings/(losses) from associates | 36 |  |  | 70 |  |  | (60) |
Reported profit before tax | 1,031 |  |  | 346 |  |  | 1,160 |
Notes 1 During the year ended 31 December 2024, the Group reallocated a number of businesses between Global Integrated Agencies, Specialist Agencies and Public Relations therefore changing the composition of reportable segments reported to the Group’s Chief Operating Decision Maker. As required by IFRS 8, the prior year comparatives have been restated. 2 Intersegment transactions have not been separately disclosed as they are not material. 3 Revenue less pass-through costs is revenue less media and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media costs. See note 3 to the consolidated financial statements for more details of these pass-through costs. 4 Headline operating profit is defined on page 22. A reconciliation from reported profit before tax to headline operating profit is provided in note 30. 5 Financing items include finance and investment income, finance costs and revaluation and retranslation of financial instruments.
Other information | Staff costs |  | Depreciation and amortisation 2 |  | Goodwill impairment 3
| £m |  | £m |  | £m
2024 |  |  |  |  |
Global Integrated Agencies | 6,330 |  |  | 327 |  |  | 158 |
Public Relations | 761 |  |  | 35 |  |  | 12 |
Specialist Agencies | 670 |  |  | 39 |  |  | 67 |
| 7,761 |  |  | 401 |  |  | 237 |
2023 1 |  |  |  |  |
Global Integrated Agencies | 6,491 |  |  | 361 |  |  | 40 |
Public Relations | 821 |  |  | 40 |  |  | — |
Specialist Agencies | 825 |  |  | 46 |  |  | 23 |
| 8,137 |  |  | 447 |  |  | 63 |
2022 1 |  |  |  |  |
Global Integrated Agencies | 6,530 |  |  | 370 |  |  | — |
Public Relations | 815 |  |  | 37 |  |  | 4 |
Specialist Agencies | 821 |  |  | 44 |  |  | 34 |
| 8,166 |  |  | 451 |  |  | 38 |
Notes 1 During the year ended 31 December 2024, the Group reallocated a number of businesses between Global Integrated Agencies, Specialist Agencies and Public Relations therefore changing the composition of reportable segments reported to the Group’s Chief Operating Decision Maker. As required by IFRS 8, the prior year comparatives have been restated. 2 Depreciation of property, plant and equipment, depreciation of right-of-use assets and amortisation of other intangible assets. 3 Goodwill impairment is excluded from headline earnings. Contributions by geographical area were as follows:
| 2024 |  | 2023 |  | 2022
| £m |  | £m |  | £m
Revenue 1 |  |  |  |  |
North America 2 | 5,567 |  |  | 5,528 |  |  | 5,550 |
United Kingdom | 2,185 |  |  | 2,155 |  |  | 2,004 |
Western Continental Europe | 3,013 |  |  | 3,037 |  |  | 2,876 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe | 3,976 |  |  | 4,125 |  |  | 3,999 |
| 14,741 |  |  | 14,845 |  |  | 14,429 |
Revenue less pass-through costs 1,3 |  |  |  |  |
North America 2 | 4,394 |  |  | 4,556 |  |  | 4,688 |
United Kingdom | 1,588 |  |  | 1,626 |  |  | 1,537 |
Western Continental Europe | 2,375 |  |  | 2,411 |  |  | 2,319 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe | 3,002 |  |  | 3,267 |  |  | 3,256 |
Headline operating profit 1,4 |  |  |  |  |
North America 2 | 825 |  |  | 834 |  |  | 771 |
United Kingdom | 237 |  |  | 215 |  |  | 187 |
Western Continental Europe | 259 |  |  | 258 |  |  | 301 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe | 386 |  |  | 443 |  |  | 483 |
| 1,707 |  |  | 1,750 |  |  | 1,742 |
Adjusting items within IFRS operating profit 4 | (382) |  |  | (1,219) |  |  | (384) |
Financing items 5 | (330) |  |  | (255) |  |  | (138) |
Earnings/(losses) from associates | 36 |  |  | 70 |  |  | (60) |
Reported profit before tax 4 | 1,031 |  |  | 346 |  |  | 1,160 |
Notes 1 Interregional transactions have not been separately disclosed as they are not material. 2 North America includes the United States with revenue of £5,203 million (2023: £5,187 million, 2022: £5,231 million), revenue less pass-through costs of £4,115 million (2023: £4,271 million, 2022: £4,402 million) and headline operating profit of £766 million (2023: £785 million, 2022: £726 million). 3 Revenue less pass-through costs is revenue less media and other pass-through costs. Pass-through costs comprise fees paid to external suppliers where they are engaged to perform part or all of a specific project and are charged directly to clients, predominantly media costs. See note 3 to the consolidated financial statements for more details of these pass-through costs. 4 Headline operating profit is defined on page 22. A reconciliation from reported profit before tax to headline operating profit is provided in note 30. 5 Financing items include finance and investment income, finance costs and revaluation and retranslation of financial instruments.
| 2024 |  | 2023
| £m |  | £m
Non-current assets 1 |  |  |
North America 2 | 4,736 |  |  | 5,218 |
United Kingdom | 1,666 |  |  | 1,670 |
Western Continental Europe | 2,512 |  |  | 2,696 |
Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe | 2,607 |  |  | 2,739 |
| 11,521 |  |  | 12,323 |
Notes 1 Non-current assets excluding financial derivatives and deferred tax assets. 2North America includes the United States with non-current assets of £4,427 million (2023: £5,114 million).

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