XML 200 R104.htm IDEA: XBRL DOCUMENT
v3.25.1

Intangible assets - Summary of Movements of Other Intangible Assets (Details) - GBP (£) £ in Millions | 12 Months Ended
--- | ---
Dec. 31, 2024 | Dec. 31, 2023
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | £ 850 | £ 1,452
Ending balance | 737 | 850
Cost |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | 2,566 | 2,520
Additions | 47 | 40
Disposals and derecognition | 860 | 67
Reclassifications |  | 0
Acquisitions | 17 | 141
Other movements | 20 | 17
Exchange adjustments | (13) | (85)
Ending balance | 1,777 | 2,566
Amortisation and impairment |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | (1,716) | (1,068)
Charge for the year | 125 | 753
Disposals and derecognition | (796) | (67)
Other movements | 1 | (1)
Exchange adjustments | (6) | (37)
Ending balance | (1,040) | (1,716)
Acquired intangibles |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | 344 | 289
Ending balance | 216 | 344
Acquired intangibles | Cost |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | 1,814 | 1,073
Additions | 0 | 0
Disposals and derecognition | 820 | 15
Reclassifications |  | 665
Acquisitions | 17 | 138
Other movements | 14 | 0
Exchange adjustments | (12) | (47)
Ending balance | 1,013 | 1,814
Acquired intangibles | Amortisation and impairment |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | (1,470) | (784)
Charge for the year | 93 | 728
Disposals and derecognition | (759) | (15)
Other movements | 0 | 0
Exchange adjustments | (7) | (27)
Ending balance | (797) | (1,470)
Other |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | 94 | 60
Ending balance | 112 | 94
Other | Cost |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | 280 | 281
Additions | 47 | 40
Disposals and derecognition | 38 | 52
Reclassifications |  | 0
Acquisitions | 0 | 3
Other movements | 6 | 17
Exchange adjustments | 0 | (9)
Ending balance | 295 | 280
Other | Amortisation and impairment |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | (186) | (221)
Charge for the year | 32 | 25
Disposals and derecognition | (37) | (52)
Other movements | 1 | (1)
Exchange adjustments | 1 | (7)
Ending balance | (183) | (186)
Brands With An Indefinite Useful Life |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | 412 | 1,103
Ending balance | 409 | 412
Brands With An Indefinite Useful Life | Cost |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | 472 | 1,166
Additions | 0 | 0
Disposals and derecognition | 2 | 0
Reclassifications |  | (665)
Acquisitions | 0 | 0
Other movements | 0 | 0
Exchange adjustments | (1) | (29)
Ending balance | 469 | 472
Brands With An Indefinite Useful Life | Amortisation and impairment |  |
Reconciliation of changes in intangible assets other than goodwill [abstract] |  |
Beginning balance | (60) | (63)
Charge for the year | 0 | 0
Disposals and derecognition | 0 | 0
Other movements | 0 | 0
Exchange adjustments | 0 | (3)
Ending balance | £ (60) | £ (60)

X
- Definition The increase in intangible assets other than goodwill resulting from acquisitions through business combinations. [Refer: Total for all business combinations [member]; Intangible assets other than goodwill] + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IAS -Number 38 -IssueDate 2024-01-01 -Paragraph 118 -Subparagraph e -Clause i -URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=38&code=ifrs-tx-2024-en-r&anchor=para_118_e_i&doctype=Standard -URIDate 2024-03-27 + Details
Name: | ifrs-full_AcquisitionsThroughBusinessCombinationsIntangibleAssetsOtherThanGoodwill
Namespace Prefix: | ifrs-full_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The amount of additions to intangible assets other than goodwill, other than those acquired through business combinations. [Refer: Total for all business combinations [member]; Intangible assets other than goodwill] + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IAS -Number 38 -IssueDate 2024-01-01 -Paragraph 118 -Subparagraph e -Clause i -URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=38&code=ifrs-tx-2024-en-r&anchor=para_118_e_i&doctype=Standard -URIDate 2024-03-27 + Details
Name: | ifrs-full_AdditionsOtherThanThroughBusinessCombinationsIntangibleAssetsOtherThanGoodwill
Namespace Prefix: | ifrs-full_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The decrease in intangible assets other than goodwill resulting from disposals and retirements. [Refer: Intangible assets other than goodwill] + References Reference 1: http://www.xbrl.org/2009/role/commonPracticeRef -Name IAS -Number 38 -IssueDate 2024-01-01 -Paragraph 118 -Subparagraph e -URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=38&code=ifrs-tx-2024-en-r&anchor=para_118_e&doctype=Standard -URIDate 2024-03-27 + Details
Name: | ifrs-full_DisposalsAndRetirementsIntangibleAssetsOtherThanGoodwill
Namespace Prefix: | ifrs-full_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | duration

X
- Definition The increase (decrease) in intangible assets other than goodwill resulting from net exchange differences arising on the translation of the financial statements from the functional currency into a different presentation currency, including the translation of a foreign operation into the presentation currency of the reporting entity. [Refer: Intangible assets other than goodwill] + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IAS -Number 38 -IssueDate 2024-01-01 -Paragraph 118 -Subparagraph e -Clause vii -URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=38&code=ifrs-tx-2024-en-r&anchor=para_118_e_vii&doctype=Standard -URIDate 2024-03-27 + Details
Name: | ifrs-full_IncreaseDecreaseThroughNetExchangeDifferencesIntangibleAssetsOtherThanGoodwill
Namespace Prefix: | ifrs-full_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The increase (decrease) in intangible assets other than goodwill resulting from changes that the entity does not separately disclose in the same statement or note. [Refer: Intangible assets other than goodwill] + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IAS -Number 38 -IssueDate 2024-01-01 -Paragraph 118 -Subparagraph e -Clause viii -URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=38&code=ifrs-tx-2024-en-r&anchor=para_118_e_viii&doctype=Standard -URIDate 2024-03-27 + Details
Name: | ifrs-full_IncreaseDecreaseThroughOtherChangesIntangibleAssetsOtherThanGoodwill
Namespace Prefix: | ifrs-full_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition The amount of identifiable non-monetary assets without physical substance. This amount does not include goodwill. [Refer: Goodwill] + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IAS -Number 38 -IssueDate 2024-01-01 -Paragraph 118 -Subparagraph e -URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=38&code=ifrs-tx-2024-en-r&anchor=para_118_e&doctype=Standard -URIDate 2024-03-27 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Name IAS -Number 1 -IssueDate 2024-01-01 -Paragraph 54 -Subparagraph c -URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=1&code=ifrs-tx-2024-en-r&anchor=para_54_c&doctype=Standard -URIDate 2024-03-27 + Details
Name: | ifrs-full_IntangibleAssetsOtherThanGoodwill
Namespace Prefix: | ifrs-full_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | instant

X
- References No definition available. + Details
Name: | ifrs-full_ReconciliationOfChangesInIntangibleAssetsOtherThanGoodwillAbstract
Namespace Prefix: | ifrs-full_
Data Type: | xbrli:stringItemType
Balance Type: | na
Period Type: | duration

X
- Definition Impairment And Amortisation Recognised In Profit Or Loss, Intangible Assets Other Than Goodwill + References No definition available. + Details
Name: | wpp_ImpairmentAndAmortisationRecognisedInProfitOrLossIntangibleAssetsOtherThanGoodwill
Namespace Prefix: | wpp_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Definition Reclassification Increase (Decrease) Intangible Assets Other Than Goodwill + References No definition available. + Details
Name: | wpp_ReclassificationIncreaseDecreaseIntangibleAssetsOtherThanGoodwill
Namespace Prefix: | wpp_
Data Type: | xbrli:monetaryItemType
Balance Type: | debit
Period Type: | duration

X
- Details
Name: | ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis=ifrs-full_GrossCarryingAmountMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | ifrs-full_CarryingAmountAccumulatedDepreciationAmortisationAndImpairmentAndGrossCarryingAmountAxis=ifrs-full_AccumulatedDepreciationAmortisationAndImpairmentMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | ifrs-full_ClassesOfIntangibleAssetsOtherThanGoodwillAxis=wpp_AcquiredIntangibleAssetsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | ifrs-full_ClassesOfIntangibleAssetsOtherThanGoodwillAxis=ifrs-full_OtherIntangibleAssetsMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |

X
- Details
Name: | ifrs-full_IntangibleAssetsWithIndefiniteUsefulLifeAxis=wpp_BrandsWithAnIndefiniteUsefulLifeMember
Namespace Prefix: |
Data Type: | na
Balance Type: |
Period Type: |