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Share-based payments (Tables) | 12 Months Ended
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Dec. 31, 2024
Disclosure Of Share Based Payments [Abstract] |
Charges for Share-based Incentive Plans | Charges for share-based incentive plans were as follows:
| 2024 |  | 2023 |  | 2022
| £m |  | £m |  | £m
Share-based payments | 109 |  |  | 140 |  |  | 122 |
Movement on Ordinary Shares Granted for Significant Restricted Stock Plans | Movement on ordinary shares granted for significant restricted stock plans:
| Non-vested 1 January 2024 number m |  | Granted number m 1 |  | Forfeited number m |  | Vested number m |  | Non-vested 31 December 2024 number m
Executive Performance Share Plan (EPSP) | 23 |  |  | 11 |  |  | (5) |  |  | (4) |  |  | 25 |
Bonus-related Share Awards | 12 |  |  | 7 |  |  | (1) |  |  | (6) |  |  | 12 |
Leadership Share Awards | 12 |  |  | 5 |  |  | (1) |  |  | (3) |  |  | 13 |
Weighted average fair value (pence per share) |  |  |  |  |  |  |  |  |
Executive Performance Share Plan (EPSP) | 950 | p |  | 738 | p |  | 980 | p |  | 949 | p |  | 853 | p
Bonus-related Share Awards | 903 | p |  | 820 | p |  | 861 | p |  | 877 | p |  | 873 | p
Leadership Share Awards | 848 | p |  | 872 | p |  | 844 | p |  | 1,026 | p |  | 821 | p
| Non-vested 1 January 2023 number m |  | Granted number m 1 |  | Forfeited number m |  | Vested number m |  | Non-vested 31 December 2023 number m
Executive Performance Share Plan (EPSP) | 20 |  |  | 8 |  |  | (1) |  |  | (4) |  |  | 23 |
Bonus-related Share Awards | 7 |  |  | 7 |  |  | (1) |  |  | (1) |  |  | 12 |
Leadership Share Awards | 11 |  |  | 6 |  |  | (1) |  |  | (4) |  |  | 12 |
Weighted average fair value (pence per share) |  |  |  |  |  |  |  |  |
Executive Performance Share Plan (EPSP) | 924 | p |  | 919 | p |  | 947 | p |  | 752 | p |  | 950 | p
Bonus-related Share Awards | 950 | p |  | 862 | p |  | 925 | p |  | 910 | p |  | 903 | p
Leadership Share Awards | 899 | p |  | 654 | p |  | 934 | p |  | 673 | p |  | 848 | p
Note 1 The Granted number of awards for the year ended 31 December 2024 includes 1.2 million (2023: 0.5 million) of dividend equivalent shares granted on vesting of current year awards.
Movements and Weighted-average Exercise Price for Options Granted | The aggregate status of the WPP Share Option Plans during 2024 was as follows: Movements on options granted (Represented in ordinary shares)
| 1 January 2024 m |  | Granted m |  | Exercised 1 m |  | Forfeited m |  | Outstanding 31 December 2024 m |  | Exercisable 31 December 2024 m
WWOP | 1 |  |  | — |  |  | — |  |  | (1) |  |  | — |  |  | — |
WSOP | 24 |  |  | 8 |  |  | — |  |  | (4) |  |  | 28 |  |  | 12 |
| 25 |  |  | 8 |  |  | — |  |  | (5) |  |  | 28 |  |  | 12 |
| 1 January 2023 m |  | Granted m |  | Exercised 1 m |  | Forfeited m |  | Outstanding 31 December 2023 m |  | Exercisable 31 December 2023 m
WWOP | 2 |  |  | — |  |  | — |  |  | (1) |  |  | 1 |  |  | — |
WSOP | 21 |  |  | 5 |  |  | — |  |  | (2) |  |  | 24 |  |  | 7 |
| 23 |  |  | 5 |  |  | — |  |  | (3) |  |  | 25 |  |  | 7 |
Weighted average exercise price for options over ordinary shares and ADRs
| 1 January 2024 |  | Granted |  | Exercised |  | Forfeited |  | Outstanding 31 December 2024 2 |  | Exercisable 31 December 2024
Ordinary shares (£) |  |  |  |  |  |  |  |  |  |  |
WWOP | 13 |  |  | — |  |  | — |  |  | 13 |  |  | — |  |  | — |
WSOP | 10 |  |  | 8 |  |  | 7 |  |  | 9 |  |  | 9 |  |  | 11 |
ADRs ($) |  |  |  |  |  |  |  |  |  |  |
WWOP | 103 |  |  | — |  |  | — |  |  | 103 |  |  | — |  |  | — |
WSOP | 63 |  |  | 54 |  |  | 45 |  |  | 61 |  |  | 61 |  |  | 73 |
| 1 January 2023 |  | Granted |  | Exercised |  | Forfeited |  | Outstanding 31 December 2023 |  | Exercisable 31 December 2023
Ordinary shares (£) |  |  |  |  |  |  |  |  |  |  |
WWOP | 13 |  |  | — |  |  | — |  |  | 13 |  |  | 13 |  |  | — |
WSOP | 10 |  |  | — |  |  | 8 |  |  | 10 |  |  | 10 |  |  | — |
ADRs ($) |  |  |  |  |  |  |  |  |  |  |
WWOP | 106 |  |  | — |  |  | — |  |  | 110 |  |  | 103 |  |  | — |
WSOP | 68 |  |  | — |  |  | 49 |  |  | 66 |  |  | 63 |  |  | 44 |
Notes 1 The exercised number of WSOP shares for the year ended 31 December 2024 is 0.2 million (2023: 0.1 million). 2The range of exercises prices for the Outstanding Ordinary Shares is £7.07 - £17.06 with a weighted average contractual life of 82 months. The range of exercises prices for the Outstanding ADRs is £44.12 - £115.94 with a weighted average contractual life of 85 months.
Weighted Average Fair Value of Options Granted and Weighted Average Assumptions | The weighted average fair value of options granted in the year calculated using the Black-Scholes model was as follows:
| 2024 |  | 2023 |  | 2022
Fair value of UK options (shares) | 134.0p |  | 131.0p |  | 177.0p
Fair value of US options (ADRs) | $6.9 |  | $8.6 |  | $11.5
Weighted average assumptions |  |  |  |  |
UK risk-free interest rate | 3.8 | % |  | 4.0 | % |  | 2.9 | %
US risk-free interest rate | 4.2 | % |  | 4.5 | % |  | 4.1 | %
Expected life (months) | 48 |  | 48 |  | 48
Expected volatility | 25.0 | % |  | 33.0 | % |  | 32.0 | %
Dividend yield | 4.6 | % |  | 5.6 | % |  | 3.9 | %

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- Definition The disclosure of information about indirect, by reference to the fair value of the equity instruments granted, measurement of the fair value of goods or services received as consideration for the entity's share options. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Name IFRS -Number 2 -IssueDate 2024-01-01 -Paragraph 47 -Subparagraph a -URI https://taxonomy.ifrs.org/xifrs-link?type=IFRS&num=2&code=ifrs-tx-2024-en-r&anchor=para_47_a&doctype=Standard -URIDate 2024-03-27 + Details
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