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Share-based payments (Tables)

12 Months Ended

Dec. 31, 2024

Disclosure Of Share Based Payments [Abstract]

Charges for Share-based Incentive Plans

Charges for share-based incentive plans were as follows:

			2024						2023						2022
			£m						£m						£m
Share-based payments			109						140						122

Movement on Ordinary Shares Granted for Significant Restricted Stock Plans

Movement on ordinary shares granted for significant restricted stock plans:

			Non-vested 1 January 2024 number m						Granted number m1						Forfeited number m						Vested number m						Non-vested 31 December 2024 number m
Executive Performance Share Plan (EPSP)			23						11						(5)						(4)						25
Bonus-related Share Awards			12						7						(1)						(6)						12
Leadership Share Awards			12						5						(1)						(3)						13
Weighted average fair value (pence per share)
Executive Performance Share Plan (EPSP)			950		p				738		p				980		p				949		p				853		p
Bonus-related Share Awards			903		p				820		p				861		p				877		p				873		p
Leadership Share Awards			848		p				872		p				844		p				1,026		p				821		p

			Non-vested 1 January 2023 number m						Granted number m1						Forfeited number m						Vested number m						Non-vested 31 December 2023 number m
Executive Performance Share Plan (EPSP)			20						8						(1)						(4)						23
Bonus-related Share Awards			7						7						(1)						(1)						12
Leadership Share Awards			11						6						(1)						(4)						12
Weighted average fair value (pence per share)
Executive Performance Share Plan (EPSP)			924		p				919		p				947		p				752		p				950		p
Bonus-related Share Awards			950		p				862		p				925		p				910		p				903		p
Leadership Share Awards			899		p				654		p				934		p				673		p				848		p

Note

1The Granted number of awards for the year ended 31 December 2024 includes 1.2 million (2023: 0.5 million) of dividend equivalent shares granted on vesting of current year awards.

Movements and Weighted-average Exercise Price for Options Granted

The aggregate status of the WPP Share Option Plans during 2024 was as follows:

Movements on options granted (Represented in ordinary shares)

			1 January 2024 m						Granted m						Exercised1 m						Forfeited m						Outstanding 31 December 2024 m						Exercisable 31 December 2024 m
WWOP			1						—						—						(1)						—						—
WSOP			24						8						—						(4)						28						12
			25						8						—						(5)						28						12

			1 January 2023 m						Granted m						Exercised1 m						Forfeited m						Outstanding 31 December 2023 m						Exercisable 31 December 2023 m
WWOP			2						—						—						(1)						1						—
WSOP			21						5						—						(2)						24						7
			23						5						—						(3)						25						7

Weighted average exercise price for options over ordinary shares and ADRs

			1 January 2024						Granted						Exercised						Forfeited						Outstanding 31 December 20242						Exercisable 31 December 2024
Ordinary shares (£)
WWOP			13						—						—						13						—						—
WSOP			10						8						7						9						9						11
ADRs ($)
WWOP			103						—						—						103						—						—
WSOP			63						54						45						61						61						73

			1 January 2023						Granted						Exercised						Forfeited						Outstanding 31 December 2023						Exercisable 31 December 2023
Ordinary shares (£)
WWOP			13						—						—						13						13						—
WSOP			10						—						8						10						10						—
ADRs ($)
WWOP			106						—						—						110						103						—
WSOP			68						—						49						66						63						44

Notes

1The exercised number of WSOP shares for the year ended 31 December 2024 is 0.2 million (2023: 0.1 million).

2The range of exercises prices for the Outstanding Ordinary Shares is £7.07 - £17.06 with a weighted average contractual life of 82 months. The range of exercises prices for the Outstanding ADRs is £44.12 - £115.94 with a weighted average contractual life of 85 months.

Weighted Average Fair Value of Options Granted and Weighted Average Assumptions

The weighted average fair value of options granted in the year calculated using the Black-Scholes model was as follows:

			2024						2023						2022
Fair value of UK options (shares)			134.0p						131.0p						177.0p
Fair value of US options (ADRs)			$6.9						$8.6						$11.5
Weighted average assumptions
UK risk-free interest rate			3.8		%				4.0		%				2.9		%
US risk-free interest rate			4.2		%				4.5		%				4.1		%
Expected life (months)			48						48						48
Expected volatility			25.0		%				33.0		%				32.0		%
Dividend yield			4.6		%				5.6		%				3.9		%

X

- Definition

The disclosure of information about indirect, by reference to the fair value of the equity instruments granted, measurement of the fair value of goods or services received as consideration for the entity's share options.

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The disclosure of the number and weighted average exercise prices of other equity instruments (ie other than share options).

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