
2 Hiscox Ltd Report and Accounts 2021
Aki Hussain is the new
Group Chief Executive
Officer of Hiscox, having
stepped up to the role in
January 2022. He joined the
business in 2016 as Group
Chief Financial Officer.
Q: When you joined as Group
Chief Financial Officer back
in 2016, what was it that
drew you to Hiscox?
A: I loved the culture and the
ethos – and, quite frankly, the
scale of the opportunity. The
thought of being able to work
in a more entrepreneurial
environment, an organisation
that is much closer to the start
of its journey, was and still is
incredibly exciting to me.
Q: What do you think is the
most important quality for a
leader to have?
A: You have to be able to
recognise that you’re there
to serve the organisation. It’s
not about you. The way I see
it, one of my major roles is
what I call ‘clearing the path’.
We have a clear strategy
and great people who are
trying to do the best they
can every single day, and a
massive part of my job is to
clear the path to allow that to
happen. Business is never
straightforward, environments
change, so continuously
clearing the path so that
people can give their best
is absolutely key.
Q: This is the first time
you’ve fronted a whole
business. How are you
finding the step up?
A: I’ve had lots of experience
of running large, complex
operations and I’ve always
taken ownership of everything
I’ve done, but being the Group
Chief Executive Officer is
totally different. Taking on that
responsibility, realising that
the buck really does stop here,
that the problem is not going
to go anywhere else – that’s
something I’m getting used to,
and I’m enjoying it immensely.
Q: Is growth still the
most important measure
of success?
A: It’s one of many, but a very
important one. But growth
is not an end in itself; it’s just
an indicator that we’re doing
things right. Partly, it’s a
barometer of the choices we
make: through good decisions
made over a long period of
time, we’re now exposed to
markets in the USA, the UK
and continental Europe that
are growing quite quickly, and
that really helps. Then you’ve
got to ask: why do we do what
we do? Our expertise helps
individuals and businesses
realise their own strategies and
ambitions while minimising the
chances of ruin. If we do that,
if we serve our customers to
the best of our ability, growth
is going to come.
Another key mark of success
for me is having people who
are happy and proud to work
at Hiscox. If we have those
three things – happy people,
satisfied customers, and the
ability to innovate in a rapidly
changing environment – I’ll be
pretty satisfied.
Q: What do you think are
Hiscox’s biggest strengths?
A: In our London Market and
reinsurance businesses, our
big advantage is that we have
deep underwriting expertise,
built over many, many years.
In our retail business, that
underwriting pedigree is
complemented by the brand
we’ve built and the investment
we’ve put into technology.
Companies like Google and
Amazon have completely
transformed the way people
interact with the internet – click
just three or four times and
you’ve bought something. For
insurance, and certainly the
kind of specialist insurance we
provide, that’s quite unusual,
but through our investments
in technology, underwriting
and pricing, that’s what we’re
able to provide.
Q: As the retail business
grows, what kind of
relationship do you want
to have with customers?
A: I’m not naïve about this
– we’re never going to be
able to create the depth
of relationship that a
customer might have with
their favourite retailer. But nor
do we see buying insurance
as a one-time transactional
relationship. We want to create
an ecosystem that takes
into account the cycle of a
customer’s life or business.
Our ambition is to understand
and predict how their
insurance needs will change
over time and what sort of
help they might need through
that process. We’re not there
yet, but it’s something we’re
very focused on.
Q: What does sustainability
mean to Hiscox?
A: It means building for the
future, not just for the short
term. It means understanding
long-term risk, investing
in technology, investing in
people and building their
capabilities, understanding
that we have a role to play in
the communities in which we
operate, understanding our
customer base, and, given
the range of environmental
changes we’re seeing today,
thinking about the impact
of our work on the planet.
Ultimately, it’s about being
a responsible organisation,
understanding that we’re
not an island, and building a
business for the long term.
Q: How do you see the
human value being
applied at Hiscox?
A: I see it most tangibly
in the interactions, the
interdependency, the
teamwork. Here, the
awareness people have
of each other’s welfare is
palpable. I’ve seen it in other
organisations, but not turned
up to that level. Everybody here
is approachable. My door is
always open, and people from
all parts of the organisation can
come to me with questions
and ideas. My job is to clear
the path, but how do you clear
a path for people if they don’t
feel they can tell you truthfully
what’s going on? Ours is
an environment where a
graduate who has just joined
the business can put me on
the spot, ask difficult questions,
or highlight something that
I wouldn’t otherwise know.
I think that’s quite human.
I also think it’s quite normal.
Q&
A:
with Aki Hussain
Group Chief Executive Officer
Opportunity knocks
The Group’s new Chief
Executive Officer sees
his main role as ‘clearing
the path’ for others to
do their jobs to the very
best of their ability.