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Revenue from contracts with customers | 12 Months Ended
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Jun. 30, 2021
Revenue from contracts with customers |
Revenue from contracts with customers |
4 | Revenue from contracts with customers
4.1 | Disaggregation of revenue from contracts with customers
The principal activity of the Group is the operation of men’s and women’s professional football clubs. All of the activities of the Group support the operation of the football clubs and the success of the men’s first team in particular is critical to the ongoing development of the Group. Consequently the chief operating decision maker regards the Group as operating in one material segment, being the operation of professional football clubs. All revenue derives from the Group’s principal activity in the United Kingdom. Revenue can be analysed into its three main components as follows: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | 2021 |  | 2020 |  | 2019
​ |  | £’000 |  | £’000 |  | £’000
Sponsorship | ​ | 140,209 | ​ | 182,709 | ​ | 173,010
Retail, merchandising, apparel & products licensing revenue | ​ | 91,996 | ​ | 96,335 | ​ | 102,083
Commercial |  | 232,205 |  | 279,044 |  | 275,093
Domestic competitions | ​ | 174,683 | ​ | 115,415 | ​ | 148,018
European competitions | ​ | 73,827 | ​ | 16,836 | ​ | 83,138
Other | ​ | 6,305 | ​ | 7,952 | ​ | 10,054
Broadcasting |  | 254,815 |  | 140,203 |  | 241,210
Matchday |  | 7,097 |  | 89,794 |  | 110,819
​ |  | 494,117 |  | 509,041 |  | 627,122
​
4 | Revenue from contracts with customers (continued)
4.1 | Disaggregation of revenue from contracts with customers (continued)
Revenue derived from entities accounting for more than 10% of revenue in either 2021, 2020 or 2019 were as follows: ​
​ | ​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | 2021 |  | 2020 |  | 2019 | ​
​ |  | £’000 |  | £’000 |  | £’000 | ​
Customer A |  | 177,160 |  | 118,069 |  | 150,959 | ​
Customer B |  | 77,426 |  | 77,852 |  | 78,813 | ​
Customer C |  | 73,827 | ​ | <10 | % | 83,138 | ​
Customer D |  | <10 | % | 52,269 | ​ | <10 | %
​ All non-current assets, other than US deferred tax assets, are held within the United Kingdom.
4.2 | Assets and liabilities related to contracts with customers
Details of movements on assets related to contracts with customers are as follows: ​
​ | ​ | ​
​ | ​ | Current contract
​ | ​ | assets — accrued
​ | ​ | revenue
​ |  | £’000
At 1 July 2019 | ​ | 39,532
Recognized in revenue during the year | ​ | 44,383
Cash received/amounts invoiced during the year | ​ | (37,949)
At 30 June 2020 | ​ | 45,966
Recognized in revenue during the year | ​ | 39,037
Cash received/amounts invoiced during the year | ​ | (43,973)
Loss allowance | ​ | (486)
At 30 June 2021 | ​ | 40,544
​ A contract asset (accrued revenue) is recognized if commercial, broadcasting or Matchday revenue performance obligations are satisfied prior to unconditional consideration being due under the contract. ​ 4 Revenue from contracts with customers (continued) 4.2 Assets and liabilities related to contracts with customers (continued) The Group considered the current and expected future economic impact surrounding the COVID-19 pandemic and determined that there was no material impact on impairment of contract assets. Details of movements on liabilities related to contracts with customers are as follows: ​
​ | ​ | ​ | ​ | ​ | ​ | ​
​ |  | Current contract |  | Non-current |  | Total contract
​ | ​ | liabilities – | ​ | contract liabilities – | ​ | liabilities –
​ | ​ | deferred revenue | ​ | deferred revenue | ​ | deferred revenue
​ |  | £’000 |  | £’000 |  | £’000
At 1 July 2019 |  | (190,146) | ​ | (33,354) | ​ | (223,500)
Recognized in revenue during the year |  | 183,186 | ​ | — | ​ | 183,186
Cash received/amounts invoiced during the year |  | (150,019) | ​ | — | ​ | (150,019)
Reclassified during the year |  | (14,595) | ​ | 14,595 | ​ | —
At 30 June 2020 |  | (171,574) | ​ | (18,759) | ​ | (190,333)
Recognized in revenue during the year |  | 135,560 | ​ | — | ​ | 135,560
Cash received/amounts invoiced during the year |  | (86,153) | ​ | — | ​ | (86,153)
Reclassified during the year |  | 4,183 | ​ | (4,183) | ​ | —
At 30 June 2021 |  | (117,984) | ​ | (22,942) | ​ | (140,926)
​ Commercial, broadcasting and Matchday consideration which is received in advance of the performance obligation being satisfied is treated as a contract liability (deferred revenue). The deferred revenue is then recognized as revenue when the performance obligation is satisfied. The Group receives substantial amounts of deferred revenue prior to the previous financial year end which is then recognized as revenue throughout the current and, where applicable, future financial years.
4.3 | Accounting policies and significant judgments
Revenue is measured at the fair value of consideration received or receivable from the Group’s principal activities excluding transfer fees and value added tax. The Group’s principal revenue streams are Commercial, Broadcasting and Matchday. The Group recognizes revenue when the transaction price can be determined; when it is probable that it will collect the consideration to which it is entitled; and when specific performance obligations have been met for each of the Group’s activities as described below. In instances where the transaction price contains an element of variable or contingent consideration, revenue is recognized based on the most likely amount expected to be received, but only to the extent that it is highly probable that a significant reversal of cumulative revenue recognized will not occur when the uncertainty associated with the variable or contingent consideration is subsequently resolved.
(i) | Commercial
Commercial revenue (whether settled in cash or value in kind) comprises revenue receivable from the exploitation of the Manchester United brand through sponsorship and other commercial agreements, including minimum guaranteed revenue, revenue receivable from retailing Manchester United branded merchandise in the United Kingdom and licensing the manufacture, distribution and sale of such goods globally, and fees for the Manchester United men’s first team undertaking tours. Revenue is recognized over the term of the sponsorship agreement in line with the performance obligations included within the contract and based on the sponsorship rights enjoyed by the individual sponsor. In instances where the sponsorship rights remain the same over the duration of the contract, revenue is recognized as performance obligations are satisfied evenly over time (i.e. on a straight-line basis). 4 Revenue from contracts with customers  (continued) 4.3 Accounting policies and significant judgments (continued) (i)Commercial (continued) Retail revenue is recognized when control of the products has transferred, being at the point of sale to the customer. License revenue in respect of right to access licences is recognized in line with the performance obligations included within the contract, in instances where these remain the same over the duration of the contract, revenue is recognized evenly on a time elapsed (i.e. straight-line) basis. Sales-based royalty revenue is recognized only when the subsequent sale is made. Significant estimates A number of sponsorship contracts contain significant estimates in relation to the recognition of revenue in line with performance obligations. Minimum guaranteed revenue is recognized over the term of the sponsorship agreement in line with the performance obligations included within the contract and based on the sponsorship benefits enjoyed by the individual sponsor. In instances where the sponsorship rights remain the same over the duration of the contract, revenue is recognized as performance obligations are satisfied evenly over time (i.e. on a straight-line basis). The Group has a 10-year agreement with adidas which began on 1 August 2015. The minimum guarantee payable by adidas over the term of the agreement is £750 million, subject to certain adjustments. Payments due in a particular year may increase if the club’s men’s first team wins the Premier League, FA Cup or Champions League, or decrease if the club’s men’s first team fails to participate in the Champions League for two or more consecutive seasons with the maximum possible increase being £4 million per year and the maximum possible reduction being 30% of the applicable payment for the year in which the second or other consecutive season of non-participation falls. Participation in the UEFA Champions League is typically secured via a top 4 finish in the Premier League or winning the UEFA Europa League. Revenue is currently being recognized based on management’s estimate at 30 June 2021 that the full minimum guarantee amount is the most likely amount that will be received, as management does not expect two consecutive seasons of non-participation in the Champions League.
(ii) | Broadcasting
Broadcasting revenue represents revenue receivable from all UK and overseas broadcasting contracts, including contracts negotiated centrally by the Premier League and UEFA. Distributions from the Premier League comprise a fixed element (which is recognized evenly as each performance obligation is satisfied, i.e. as each Premier League match is played), facility fees for live coverage and highlights of domestic home and away matches (which are recognized when the respective performance obligation is satisfied, i.e. the respective match is played), and merit awards (which, being variable consideration, are recognized when each performance obligation is satisfied i.e. as each Premier League match is played, based on management’s estimate of where the men’s first team will finish at the end of the football season i.e. the most likely outcome). Distributions from UEFA relating to participation in European competitions comprise market pool payments (which are recognized over the matches played in the competition, a portion of which reflects Manchester United’s performance relative to the other Premier League clubs in the competition), fixed amounts for participation in individual matches (which are recognized when the matches are played) and an individual club coefficient share (which is recognized over the group stage matches).
(iii) | Matchday
Matchday revenue is recognized based on matches played throughout the year with revenue from each match (including season ticket allocated amounts) only being recognized when the performance obligation is satisfied i.e. the match has been played. Revenue from related activities such as Conference and Events or the Museum is recognized as the event or service is provided or the facility is used. 4 Revenue from contracts with customers  (continued) 4.3 Accounting policies and significant judgments (continued) (iii)Matchday (continued) Matchday revenue includes revenue receivable from all domestic and European match day activities from Manchester United games at Old Trafford, together with the Group’s share of gate receipts from domestic cup matches not played at Old Trafford, and fees for arranging other events at the Old Trafford stadium. As the Group acts as the principal in the sale of match tickets, the share of gate receipts payable to the other participating club and competition organizer for domestic cup matches played at Old Trafford is treated as an operating expense. As a result of COVID-19, all matches played in fiscal 2021 prior to the final home match of the season have been played behind closed doors. In line with government guidelines, and with a variety of safety measures and protocols in place, including reduced fan capacity, Old Trafford Stadium welcomed back 10,000 supporters for the final home match of the season.

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