<SEC-DOCUMENT>0001214659-23-012769.txt : 20230928
<SEC-HEADER>0001214659-23-012769.hdr.sgml : 20230928
<ACCEPTANCE-DATETIME>20230928163547
ACCESSION NUMBER:		0001214659-23-012769
CONFORMED SUBMISSION TYPE:	PX14A6G
PUBLIC DOCUMENT COUNT:		2
FILED AS OF DATE:		20230928
DATE AS OF CHANGE:		20230928
EFFECTIVENESS DATE:		20230928

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			COTY INC.
		CENTRAL INDEX KEY:			0001024305
		STANDARD INDUSTRIAL CLASSIFICATION:	PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844]
		IRS NUMBER:				133823358
		FISCAL YEAR END:			0630

	FILING VALUES:
		FORM TYPE:		PX14A6G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-35964
		FILM NUMBER:		231290324

	BUSINESS ADDRESS:	
		STREET 1:		350 FIFTH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10118
		BUSINESS PHONE:		212-389-7300

	MAIL ADDRESS:	
		STREET 1:		350 FIFTH AVENUE
		CITY:			NEW YORK
		STATE:			NY
		ZIP:			10118

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	COTY INC /
		DATE OF NAME CHANGE:	19961004

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			AS YOU SOW
		CENTRAL INDEX KEY:			0001086462
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			CA

	FILING VALUES:
		FORM TYPE:		PX14A6G

	BUSINESS ADDRESS:	
		STREET 1:		2150 KITTREDGE ST.
		STREET 2:		SUITE 450
		CITY:			BERKELEY
		STATE:			CA
		ZIP:			94704
		BUSINESS PHONE:		510-735-8155

	MAIL ADDRESS:	
		STREET 1:		2150 KITTREDGE ST.
		STREET 2:		SUITE 450
		CITY:			BERKELEY
		STATE:			CA
		ZIP:			94704
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<DOCUMENT>
<TYPE>PX14A6G
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<FILENAME>g928231px14a6g.htm
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    <TD ROWSPAN="2" STYLE="white-space: nowrap; vertical-align: top; width: 10%"><IMG SRC="asyousowlogo.jpg" ALT=""><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></TD>
    <TD STYLE="white-space: nowrap; vertical-align: bottom; width: 10%"><FONT STYLE="font-size: 8pt; color: #00813D">Main Post Office, P.O. Box 751&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></TD>
    <TD STYLE="text-align: left; vertical-align: top; width: 80%; white-space: nowrap"><FONT STYLE="font-size: 8pt; color: #73C167"><B>www.asyousow.org</B></FONT></TD></TR>
<TR STYLE="vertical-align: top">
    <TD STYLE="white-space: nowrap"><P STYLE="margin-top: 0; margin-bottom: 0"><FONT STYLE="font-size: 8pt; color: #00813D">Berkeley, CA 94704</FONT></P>
                                    <P STYLE="margin-top: 0; margin-bottom: 0"><FONT STYLE="font-size: 8pt; color: #00813D"> &nbsp;&nbsp;&nbsp;</FONT></P></TD>
    <TD STYLE="white-space: nowrap"><FONT STYLE="font-size: 7.5pt; color: #73C167">BUILDING A SAFE, JUST, AND SUSTAINABLE WORLD SINCE 1992</FONT></TD></TR>
</TABLE>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Notice of Exempt Solicitation Pursuant to Rule 14a-103</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Name of the Registrant: Coty Inc.<BR>
Name of persons relying on exemption:&nbsp;As You Sow&reg;<BR>
Address of persons relying on exemption: Main Post Office, P.O. Box 751, Berkeley, CA 94704</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Written materials are submitted pursuant to Rule 14a-6(g)(1) promulgated under the
Securities Exchange Act of 1934.&nbsp;Submission is not required of this filer under the terms of the Rule but is made voluntarily in
the interest of public disclosure and consideration of these important issues.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 13pt Times New Roman; margin: 0pt 0; text-indent: 9pt; background-color: #B8CCE4">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 16pt Times New Roman; margin: 0pt 0; text-align: center">Coty Inc. (COTY)<BR>
Vote Yes: Proposal #4&ndash; Report on Plastic Packaging Reduction</P>

<P STYLE="font: 12pt Times New Roman; margin: 0pt 0; text-align: center"><FONT STYLE="font-weight: normal">Annual Meeting: November 2,
2023</FONT></P>

<P STYLE="font: bold 10pt Times New Roman; margin: 0pt 0; text-align: center">CONTACT: Kelly McBee | kmcbee@asyousow.org</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 13pt Times New Roman; margin: 0pt 0; text-indent: 9pt; background-color: #B8CCE4">THE RESOLUTION</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Shareholders request that the Board issue a report, at reasonable expense and excluding
proprietary information,&nbsp;describing how the Company could reduce its plastics use&nbsp;in alignment with the&nbsp;one-third reduction&nbsp;findings
of&nbsp;the Pew Report, or other authoritative sources, to reduce its contribution to ocean plastic pollution.&nbsp;</P>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">The report should, at Board discretion:</P>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 11pt Times New Roman; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD>Assess the reputational, financial, and operational risks associated with continuing to use substantial amounts of single-use plastic
packaging while plastic pollution grows;</TD></TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 11pt Times New Roman; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD>Evaluate dramatically reducing the amount of plastic used in our packaging through transitioning to reusables; and</TD></TR></TABLE>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 11pt Times New Roman; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-family: Symbol">&middot;</FONT></TD><TD>Describe how the Company can further reduce single-use packaging, including any planned reduction strategies or goals, materials redesign,
substitution, or reductions in virgin plastic use.</TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 13pt Times New Roman; margin: 0pt 0; text-indent: 9pt; background-color: #B8CCE4">SUMMARY</P>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">The growing plastic pollution crisis poses increasing risks to Coty Inc. (&ldquo;Coty&rdquo;).
Corporations could face an annual financial risk of approximately $100 billion should governments require them to cover the waste management
costs of the packaging they produce.<SUP>1</SUP> New laws to this effect were recently passed in Maine, Oregon, Colorado, and California,<SUP>2</SUP>
while the European Union has enacted a $1 per kilogram tax on all non-recycled plastic packaging waste.<SUP>3</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0">_____________________________</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>1</SUP> https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>2</SUP> https://www.packworld.com/news/sustainability/article/22419036/four-states-enact-packaging-epr-laws</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>3</SUP> https://commission.europa.eu/strategy-and-policy/eu-budget/long-term-eu-budget/2021-2027/revenue/own-resources/plastics-own-resource_en</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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    <TD STYLE="white-space: nowrap; width: 10%"><IMG SRC="asyousowlogo.jpg" ALT=""><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></TD>
    <TD STYLE="white-space: nowrap; width: 90%"><P STYLE="margin-top: 0; margin-bottom: 0"><FONT STYLE="font-size: 9pt; color: rgb(0,129,61)"><B>2023
Proxy Memo</B></FONT></P>
                                                <P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-right: 0; margin-bottom: 0pt; color: #00813B"><FONT STYLE="font-size: 10pt; color: #00813D"><B></B></FONT><FONT STYLE="font-style: normal; font-size: 9pt; font-weight: normal">Coty Inc. | Report on Plastic Packaging Reduction</FONT></P>
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<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">The Pew Charitable Trusts&rsquo; groundbreaking Breaking the Plastic Wave report
(&ldquo;Pew Report&rdquo;) concludes that simply improving plastic recycling is insufficient to address the scale of the global plastic
pollution crisis; rather, at least one-third of overall plastic use must be eliminated. The report finds that plastic use reduction is
the most viable solution from environmental, economic, and social perspectives. Without immediate and sustained new commitments to plastic
use reduction, annual flows of plastics into oceans could nearly triple by 2040.<SUP>4</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Unfortunately, Coty has fallen behind its peers in plastic packaging reductions,
earning an &ldquo;F&rdquo; in <I>As You Sow</I>&rsquo;s 2021 Corporate Plastic Pollution Scorecard.<SUP>5</SUP> Coty is also notably absent
from the Ellen MacArthur Foundation&rsquo;s Global Commitment to reduce plastic pollution. Signatories have committed to reduce their
virgin plastic use by an average of 20% by 2025.<SUP>6</SUP> While our Company has some packaging sustainability goals, none focus directly
on plastic use and its specific risks.<SUP>7</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Competitors L&rsquo;Oreal and L'Occitane are Global Commitment signatories and have
set goals to reduce virgin plastic packaging use by 33% and 15%, respectively.<SUP>8</SUP> At least sixty other consumer goods and retail
companies have adopted goals to reduce use of virgin plastic packaging, and the majority have already reduced their use of plastic packaging
over a 2018 baseline.<SUP>9</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Further, all Global Commitment signatories have committed to move towards reusable
packaging. L&rsquo;Occitane uses more than 16% reusable packaging and will implement reuse models at 95% of its retail stores by 2025.<SUP>10</SUP>
Coty does not have a quantifiable, timebound goal to substitute its single-use packages for reusables, nor a plastic reduction goal.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Coty could avoid regulatory, environmental, and financial risks by undertaking new
commitments to reduce its plastic use.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 13pt Times New Roman; margin: 0pt 0; text-indent: 9pt; background-color: #B8CCE4">RATIONALE FOR A YES VOTE</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><B>1.</B></TD><TD><B>Plastic pollution is a growing regulatory and financial risk to companies.</B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<TABLE CELLPADDING="0" CELLSPACING="0" WIDTH="100%" STYLE="font: 11pt Times New Roman; margin-top: 0pt; margin-bottom: 0pt"><TR STYLE="vertical-align: top">
<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><FONT STYLE="font-size: 9pt"><B>2.</B></FONT></TD><TD><B>Coty has failed to provide shareholders with sufficient information as to whether and how it will reduce plastic packaging use,
and has failed to align its packaging targets with key initiatives to reduce plastics use.</B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><B>_____________________________</B></P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>4</SUP> https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>5</SUP> https://www.asyousow.org/report-page/plastic-pollution-scorecard-2021/</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>6</SUP> https://emf.thirdlight.com/link/f6oxost9xeso-nsjoqe/@/#id=</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>7</SUP> https://assets.contentstack.io/v3/assets/blted39bd312054daca/blt3750dde78a818f79/637374c32f1aba10d25a6552/COTY-SustainabilityReport_FY22-Final.pdf</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>8</SUP> https://gc-22.emf.org/ppu/?_gl=1*1dfyllj*_ga*MzM0MDA1MDE0LjE2Nzk0MzMxNTk.*_ga_V32N675KJX*MTY4MzgxNjU2Mi45LjAuMTY4MzgxNjU2Mi42MC4wLjA.</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>9</SUP> https://emf.thirdlight.com/link/f6oxost9xeso-nsjoqe/@/#id=2</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>10</SUP> https://gc-22.emf.org/detail-ppu?cid=L%27OCCITANE+Group</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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    <TD STYLE="white-space: nowrap; width: 10%"><IMG SRC="asyousowlogo.jpg" ALT=""><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></TD>
    <TD STYLE="white-space: nowrap; width: 90%"><P STYLE="margin-top: 0; margin-bottom: 0"><FONT STYLE="font-size: 9pt; color: rgb(0,129,61)"><B>2023
Proxy Memo</B></FONT></P>
                                                <P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-right: 0; margin-bottom: 0pt; color: #00813B"><FONT STYLE="font-size: 10pt; color: #00813D"><B></B></FONT><FONT STYLE="font-style: normal; font-size: 9pt; font-weight: normal">Coty Inc. | Report on Plastic Packaging Reduction</FONT></P>
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<TD STYLE="width: 0.25in"></TD><TD STYLE="width: 0.25in"><B>3.</B></TD><TD><B>Coty lags peers in transitioning away from plastic packaging, creating reputational and competitive risk.</B></TD></TR></TABLE>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 13pt Times New Roman; margin: 0pt 0; text-indent: 9pt; background-color: #B8CCE4">DISCUSSION</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0 0pt 0.25in"><B>1. Plastic pollution is a growing regulatory and financial risk to
companies. </B></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Plastics in oceans fatally impact more than 800 marine species and cause up to $2.5
trillion in damage annually to marine ecosystems.<SUP>11</SUP> Toxins adhere to plastics consumed by marine species and researchers are
investigating whether they transfer toxins to human diets in ways that are harmful. One study estimates that between 400,000 and 1 million
people die annually in developing countries from illnesses like diarrhea, malaria, and cancers caused by living near mismanaged waste
and plastic pollution which creates unsafe environments.<SUP>12</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Because of these serious environmental and public health harms, plastic pollution
has grown to an international crisis, with increasing attention to the problem being paid by governments, media, and citizens. Leaders
from 193 United Nation member states are in the process of negotiating a global treaty to end plastic pollution; the nations are considering
a mandate for legally binding plastic use reductions and recyclability to transition the global market away from disposable packaging
and towards reusables.<SUP>13</SUP> Adoption of the agreement to negotiate a treaty was supported by a vast array of businesses and investors
united in recognizing plastic pollution as a severe threat to business&rsquo; social license to operate.<SUP>14</SUP> Eleven national
and regional Plastics Pacts have formed globally in the last few years to uphold and accelerate corporate responsibility and a circular
economy for plastics.<SUP>15</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Regulatory and policy actions on plastic pollution are increasing rapidly. One hundred
and seventy nations have pledged to significantly reduce the use of plastics by 2030, and 27 countries have banned some form of single-use
plastic.<SUP>16,17</SUP> Corporations could face an annual collective financial risk of approximately $100 billion should governments
continue as expected to require them to cover the waste management costs of the packaging they produce.<SUP>18</SUP> New laws to this
effect were recently passed in Maine, Oregon, Colorado, and California.<SUP>19</SUP> Similarly, the European Union has enacted a $1 per
kilogram tax on all non-recycled plastic packaging waste,<SUP>20</SUP> while global governments representing more than 1 billion people
have joined the Global Commitment to reduce plastic use among additional actions.<SUP>21</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0">_____________________________</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>11</SUP> https://www.waste360.com/plastics/study-puts-economic-social-cost-ocean-plastic-pollution</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>12</SUP> https://learn.tearfund.org/-/media/learn/resources/reports/2019-tearfund-consortium-no-time-to-waste-en.pdf</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>13</SUP> https://www.unep.org/news-and-stories/story/plastic-treaty-progress-puts-spotlight-circular-economy</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>14</SUP> https://www.unep.org/news-and-stories/story/plastic-treaty-progress-puts-spotlight-circular-economy</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>15</SUP> https://ellenmacarthurfoundation.org/the-plastics-pact-network</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>16</SUP> https://www.weforum.org/agenda/2020/10/canada-bans-single-use-plastics/</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>17</SUP> https://www.businessinsider.com/plastic-bans-around-the-world-2019-4</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>18</SUP> https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>19</SUP> https://www.packworld.com/news/sustainability/article/22419036/four-states-enact-packaging-epr-laws</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>20</SUP> https://commission.europa.eu/strategy-and-policy/eu-budget/long-term-eu-budget/2021-2027/revenue/own-resources/plastics-own-resource_en</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>21</SUP> https://emf.thirdlight.com/link/f6oxost9xeso-nsjoqe/@/,
p.6</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top; text-align: left">
    <TD STYLE="white-space: nowrap; width: 10%"><IMG SRC="asyousowlogo.jpg" ALT=""><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></TD>
    <TD STYLE="white-space: nowrap; width: 90%"><P STYLE="margin-top: 0; margin-bottom: 0"><FONT STYLE="font-size: 9pt; color: rgb(0,129,61)"><B>2023
Proxy Memo</B></FONT></P>
                                                <P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-right: 0; margin-bottom: 0pt; color: #00813B"><FONT STYLE="font-size: 10pt; color: #00813D"><B></B></FONT><FONT STYLE="font-style: normal; font-size: 9pt; font-weight: normal">Coty Inc. | Report on Plastic Packaging Reduction</FONT></P>
                                                <P STYLE="margin-top: 0; margin-bottom: 0"></P></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">This growing momentum to address the plastic pollution crisis creates significant
regulatory risk to companies heavily reliant on plastic packaging. The most viable solution to the plastic crisis requires absolute reductions
in global plastic use. Even if all current major industry and government commitments to date are met, annual plastic flows to the ocean
would only fall by 7%.<SUP>22</SUP> Corporate goals to address plastic pollution have historically focused on improved recyclability and
use of recycled content, yet as indicated in the Pew Report, reduction of plastic production and use results in, &ldquo;the biggest reduction
in plastic pollution, often represents a net savings, and provides the highest mitigation opportunity in [greenhouse gas] emissions.&rdquo;<SUP>23</SUP>
The Pew Report concludes, &rdquo;Upstream solutions that aim to reduce or substitute plastic use are critical and should be prioritized&rdquo;<SUP>24</SUP>
amid an integrated approach throughout the plastics lifecycle to limit adverse social and environmental effects.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0 0pt 0.25in"><B>2. Coty has failed to provide shareholders with sufficient information
as to whether and how it will reduce plastic packaging use, and has failed to align its packaging targets with key initiatives to reduce
plastics use. </B></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Despite growing global attention and action on plastic pollution, Coty has yet to
articulate plastic-specific packaging actions, including a failure to reduce its overall use of plastic packaging &ndash; the most viable
solution from environmental, economic, and social perspectives.<SUP>25</SUP> Instead, the Company has set material-neutral goals to reduce
all packaging use by 20% and increase recycled content use by 20% by 2030. Because it is often easier and cheaper to address glass and
paper packaging, such &ldquo;blended&rdquo; goals can lead to little-to-no action on more challenging and pressing material types like
plastics. To ensure demonstrable action is taken to reduce the risks faced by the Company from plastic pollution, Coty must join more
than 60 other major corporations by setting plastic-specific reduction and recycled content goals.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">In its latest sustainability report, Coty notes a &ldquo;long-term ambition to develop
reusable solutions for each product category,&rdquo; but the Company releases no data on existing reusable pilots, nor does it set a quantifiable
goal or date by which the Company will act on this stated ambition.<SUP>26</SUP> Coty must take meaningful action on its intention to
develop reusable solutions by providing investors with transparent and consistent information on its existing reusable pilots, sharing
the percentage of product units delivered by reusable or refillable packaging globally to demonstrate movement away from single-use packaging,
and setting a quantifiable and timebound goal to improve the percentage of product units delivered in reusables.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0">_____________________________</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>22</SUP> <FONT STYLE="color: Black">https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf</FONT><FONT STYLE="color: Black"><U>,</U></FONT>
p. 30</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>23</SUP> <FONT STYLE="color: Black">https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf</FONT><FONT STYLE="color: Black"><U>,</U></FONT>
p. 45</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>24</SUP> <FONT STYLE="color: Black">https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf</FONT><FONT STYLE="color: Black"><U>,</U></FONT>
p. 9</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>25</SUP> <FONT STYLE="color: Black">https://www.pewtrusts.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf</FONT></P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>26</SUP> https://www.coty.com/sustainability</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top; text-align: left">
    <TD STYLE="white-space: nowrap; width: 10%"><IMG SRC="asyousowlogo.jpg" ALT=""><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></TD>
    <TD STYLE="white-space: nowrap; width: 90%"><P STYLE="margin-top: 0; margin-bottom: 0"><FONT STYLE="font-size: 9pt; color: rgb(0,129,61)"><B>2023
Proxy Memo</B></FONT></P>
                                                <P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-right: 0; margin-bottom: 0pt; color: #00813B"><FONT STYLE="font-size: 10pt; color: #00813D"><B></B></FONT><FONT STYLE="font-style: normal; font-size: 9pt; font-weight: normal">Coty Inc. | Report on Plastic Packaging Reduction</FONT></P>
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</TABLE>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Coty has also failed to align its packaging targets with key initiatives such as
the Pew Report and the Ellen MacArthur Foundation New Plastics Economy Global Commitment. <FONT STYLE="background-color: white">The Pew
Report finds that corporate commitments to date are insufficient to tackle ocean plastic pollution and that all corporations must reduce
their virgin plastic use by one-third. Coty currently has no plans to do so. The Company must embrace &ldquo;peak plastic&rdquo; as other
companies have done </FONT>and commit to permanently reducing the amount of plastic packaging it uses.</P>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Coty also is notably absent from participation in the largest pre-competitive corporate
movement to address plastic packaging pollution &ndash; the Ellen MacArthur Foundation New Plastics Economy Global Commitment. Nearly
150 participating companies have adopted goals in a variety of specially targeted categories to drastically stem plastic flows into the
ocean by 2025, including significant efforts to fulfill the Pew Report recommendations, such as transitioning to package-free and refillable
formats and reducing single-use plastic packaging.<SUP>27</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0 0pt 0.25in"><B>3. Coty lags peers in transitioning away from plastic packaging, creating
reputational and competitive risk. </B></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Coty was one of the lowest-scoring companies in <I>As You Sow&rsquo;s </I>2021 Corporate
Plastic Pollution Scorecard (&ldquo;Plastic Scorecard&rdquo;), receiving an &ldquo;F&rdquo; grade.<SUP>28</SUP> The Plastic Scorecard
rated 50 of the largest fast-moving consumer goods companies across 44 metrics evaluating action to prevent plastic packaging pollution.
Coty's low grade in the Plastic Scorecard was determined, in part, by the Company&rsquo;s lack of a plastic reduction goal, a plastic-specific
recycled content goal, and a reusable packaging goal.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Competitors L&rsquo;Oreal and L'Occitane are Global Commitment signatories and have
set goals to reduce virgin plastic packaging use by 33% and 15%, respectively.<SUP>29</SUP> At least sixty other consumer goods and retail
companies have adopted goals to reduce use of virgin plastic packaging, and the majority have already reduced their use of plastic packaging
over a 2018 baseline.<SUP>30</SUP> Further, all Global Commitment signatories have committed to move towards reusable packaging. L&rsquo;Occitane
uses more than 16% reusable packaging and will implement reuse models at 95% of its retail stores by 2025.<SUP>31</SUP></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0">_____________________________</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>27</SUP> https://emf.thirdlight.com/link/f6oxost9xeso-nsjoqe/@/#id=2</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>28</SUP> https://www.asyousow.org/report-page/plastic-pollution-scorecard-2021/</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>29</SUP> https://gc-22.emf.org/ppu/?_gl=1*1dfyllj*_ga*MzM0MDA1MDE0LjE2Nzk0MzMxNTk.*_ga_V32N675KJX*MTY4MzgxNjU2Mi45LjAuMTY4MzgxNjU2Mi42MC4wLjA.</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>30</SUP> https://emf.thirdlight.com/link/f6oxost9xeso-nsjoqe/@/#id=2</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0"><FONT STYLE="font-size: 9pt"><SUP>31</SUP> https://gc-22.emf.org/detail-ppu?cid=L%27OCCITANE+Group</FONT></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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<TABLE CELLPADDING="0" CELLSPACING="0" STYLE="border-collapse: collapse; font: 10pt Times New Roman, Times, Serif; width: 100%">
<TR STYLE="vertical-align: top; text-align: left">
    <TD STYLE="white-space: nowrap; width: 10%"><IMG SRC="asyousowlogo.jpg" ALT=""><FONT STYLE="font: 10pt Times New Roman, Times, Serif">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </FONT></TD>
    <TD STYLE="white-space: nowrap; width: 90%"><P STYLE="margin-top: 0; margin-bottom: 0"><FONT STYLE="font-size: 9pt; color: rgb(0,129,61)"><B>2023
Proxy Memo</B></FONT></P>
                                                <P STYLE="font: bold 10pt Times New Roman, Times, Serif; margin-top: 0pt; margin-right: 0; margin-bottom: 0pt; color: #00813B"><FONT STYLE="font-size: 10pt; color: #00813D"><B></B></FONT><FONT STYLE="font-style: normal; font-size: 9pt; font-weight: normal">Coty Inc. | Report on Plastic Packaging Reduction</FONT></P>
                                                <P STYLE="margin-top: 0; margin-bottom: 0"></P></TD></TR>
</TABLE>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Coty is severely behind its peers in taking necessary plastic pollution prevention
measures, such as setting a plastic reduction goal, a plastic-specific recycled content goal, and a quantifiable goal to substitute single-use
packages for reusables. As a consequence, Coty faces potential reputational and competitive risk as consumers increasingly demand packaging
that does not contribute to the global plastic pollution crisis.<SUP>32</SUP></P>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: bold 14pt Times New Roman; margin: 0pt 0; text-indent: 9pt; background-color: #B8CCE4">RESPONSE TO COTY BOARD OF DIRECTORS&rsquo;
STATEMENT IN OPPOSITION</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">In the Company&rsquo;s opposition statement, Coty cites broad packaging actions and
goals and fails to recognize the unique and specific risks posed by plastics. In particular, plastic use poses unique regulatory risks,
with sweeping extended producer responsibility and plastic-specific laws across the United States and European Union, as well as an impending
Global Plastics Treaty that may include legally binding plastic reductions. Accordingly, Coty must respond to the risks posed by its use
of plastic packaging and prioritize action to reduce plastic use.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Coty&rsquo;s existing goals to reduce overall packaging use and increase recycled
content are admirable. However, because they are material-neutral and because it is often easier to reduce the use and increase the recyclability
of non-plastic materials, they are insufficient to address the risks specific to plastic pollution. Coty must complement its existing
goals with plastic-specific reduction and recycled content goals to ensure that action on this high-risk material is not overlooked.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">Coty must commit to a holistic evaluation of opportunities to reduce its plastic
packaging use, including setting a timebound, quantifiable goal to expand use of reusable and refillable packaging. While the Company&rsquo;s
opposition statement states an ambition to achieve this goal, it sets no metrics or timelines for how, if, and to what scale the Company
will act on this professed intention. In light of the serious competitive and regulatory risks generated by lagging on this important
issue, shareholders need more specific plastic use reduction goals from the Company.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0">_____________________________</P>

<P STYLE="font: 9pt Times New Roman; margin: 0pt 0"><SUP>32</SUP> https://www.packworld.com/news/business-intelligence/article/22724509/plastic-considered-least-sustainable-material-by-consumers</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

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<P STYLE="font: bold 13pt Times New Roman; margin: 0pt 0; text-indent: 9pt; background-color: #B8CCE4">CONCLUSION</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0"><B>Vote &ldquo;Yes&rdquo; on this Shareholder Proposal to publish a report on opportunities
to reduce plastic packaging and mitigate plastic packaging pollution.</B> Coty faces regulatory, reputational, and competitive risk by
failing to meaningfully evaluate the range of opportunities available to feasibly mitigate its contributions to plastic pollution, such
as setting a plastic-specific packaging reduction goal. Accordingly, our Company is increasingly being identified by consumers and shareholders
as a significant contributor to the plastic pollution crisis and is vulnerable to reputational damage and the increasing costs of regulation
designed to protect oceans and people harmed by plastic pollution. We urge a &ldquo;<B>Yes</B>&rdquo; vote on this resolution.</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0"><B><I>--</I></B></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0"><I>For questions, please contact:</I></P>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0"><I>Kelly McBee, As You Sow, </I><I>kmcbee@asyousow.org</I></P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 11pt Times New Roman; margin: 0pt 0">THE FOREGOING INFORMATION MAY BE DISSEMINATED TO SHAREHOLDERS VIA TELEPHONE, U.S.
MAIL, E-MAIL, CERTAIN WEBSITES AND CERTAIN SOCIAL MEDIA VENUES, AND SHOULD NOT BE CONSTRUED AS INVESTMENT ADVICE OR AS A SOLICITATION
OF AUTHORITY TO VOTE YOUR PROXY. THE COST OF DISSEMINATING THE FOREGOING INFORMATION TO SHAREHOLDERS IS BEING BORNE ENTIRELY BY ONE OR
MORE OF THE CO-FILERS. PROXY CARDS WILL NOT BE ACCEPTED BY ANY CO-FILER. PLEASE DO NOT SEND YOUR PROXY TO ANY CO-FILER. TO VOTE YOUR PROXY,
PLEASE FOLLOW THE INSTRUCTIONS ON YOUR PROXY CARD<I>.</I></P>
<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman; text-align: right; margin-top: 0pt; margin-bottom: 0pt">7</P>

<P STYLE="margin: 0"></P>

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end
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
