Corporate | 1 July 2025 14:59


Borussia Dortmund and PUMA extend their partnership until 2034

Borussia Dortmund GmbH & Co. KGaA / Key word(s): Contract
Borussia Dortmund and PUMA extend their partnership until 2034

01.07.2025 / 14:59 CET/CEST
The issuer is solely responsible for the content of this announcement.

Bundesliga club Borussia Dortmund and sports company PUMA have reached an agreement on a long-term extension of their partnership until June 30, 2034 at minimum.

“By extending our long-term partnership with BVB ahead of schedule, we are showing how important the club and its values are to us,” said Matthias Bäumer, Chief Commercial Officer at PUMA. “Every season, the club’s incredible fan culture, the passion of the legendary Yellow Wall and the team’s attractive style of play inspire us anew. We look forward to continuing to write German soccer history together.”

“Our partnership with PUMA has worked so well because we have the same attitude towards soccer and our values are strongly aligned,” said Carsten Cramer, Managing Director of Borussia Dortmund. “What we have achieved together so far would not have been possible with any other partner and we are very pleased to continue on this path in the coming seasons.”

As part of the contract extension, PUMA will continue to equip all men’s, women’s and youth teams and produce replica and fan merchandise.

Dortmund, July 1 st , 2025

Borussia Dortmund GmbH & Co. KGaA
Borussia Dortmund Geschäftsführungs-GmbH


Contact:
Dr. Robin Steden
Inhouse Counsel / Investor Relations

01.07.2025 CET/CEST Dissemination of a Corporate News, transmitted by EQS News – a service of EQS Group.
The issuer is solely responsible for the content of this announcement.

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Language: English
Company: Borussia Dortmund GmbH & Co. KGaA
Rheinlanddamm 207-209
44137 Dortmund
Germany
Phone: + 49 (0) 231 – 9020-2745
Fax: + 49 (0) 231 – 9020-852746
E-mail: aktie@bvb.de
Internet: https://aktie.bvb.de/
ISIN: DE0005493092
WKN: 549309
Indices: SDAX
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange
EQS News ID: 2163456

End of News EQS News Service

2163456  01.07.2025 CET/CEST