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Segment Information | 6 Months Ended
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Jun. 30, 2021
Segment Reporting [Abstract] |
Segment Information | We are organized into two operating segments for purposes of making operating decisions and assessing performance. The Business segment enables brands to leverage the Conversational Cloud’s sophisticated intelligence engine to connect with consumers through an integrated suite of mobile and online business messaging technologies. The Consumer segment facilitates online transactions between Experts and Users seeking information and knowledge for a fee via mobile and online messaging. Both segments currently generate their revenue primarily in the United States. The chief operating decision maker, who is the chief executive officer, evaluates performance, makes operating decisions, and allocates resources based on the operating income of each segment. The reporting segments follow the same accounting polices used in the preparation of our condensed consolidated financial statements which are described in Note 1 –Description of Business and Basis of Presentation. We allocate cost of revenue, sales and marketing, and amortization of purchased intangibles to the segments, but we do not allocate product development expenses, general and administrative expenses, restructuring costs, or income tax expense because management does not use this information to measure performance of the operating segments. There are currently no inter-segment sales. Summarized financial information by segment for the three months ended June 30, 2021, based on our internal financial reporting system utilized by our chief operating decision maker, follows:
| Business |  | Consumer |  | Corporate |  | Consolidated
| (In thousands)
Revenue: |  |  |  |  |  |  |
Hosted services – Business | $ | 95,092 |  |  | $ | — |  |  | $ | — |  |  | $ | 95,092 |
Hosted services – Consumer | — |  |  | 9,810 |  |  | — |  |  | 9,810 |
Professional services – Business | 14,703 |  |  | — |  |  | — |  |  | 14,703 |
Total revenue | 109,795 |  |  | 9,810 |  |  | — |  |  | 119,605 |
Cost of revenue | 38,265 |  |  | 1,798 |  |  | — |  |  | 40,063 |
Sales and marketing | 31,915 |  |  | 6,707 |  |  | — |  |  | 38,622 |
Amortization of purchased intangibles | 374 |  |  | — |  |  | — |  |  | 374 |
Unallocated corporate expenses | — |  |  | — |  |  | 54,124 |  |  | 54,124 |
Operating income (loss) | $ | 39,241 |  |  | $ | 1,305 |  |  | $ | (54,124) |  |  | $ | (13,578) |
Summarized financial information by segment for the three months ended June 30, 2020, based on our internal financial reporting system utilized by our chief operating decision maker, follows:
| Business |  | Consumer |  | Corporate |  | Consolidated
| (In thousands)
Revenue: |  |  |  |  |  |  |
Hosted services – Business | $ | 72,382 |  |  | $ | — |  |  | $ | — |  |  | $ | 72,382 |
Hosted services – Consumer | — |  |  | 7,587 |  |  | — |  |  | 7,587 |
Professional services – Business | 11,634 |  |  | — |  |  | — |  |  | 11,634 |
Total revenue | 84,016 |  |  | 7,587 |  |  | — |  |  | 91,603 |
Cost of revenue | 26,085 |  |  | 1,622 |  |  | — |  |  | 27,707 |
Sales and marketing | 28,926 |  |  | 5,692 |  |  | — |  |  | 34,618 |
Amortization of purchased intangibles | 404 |  |  | — |  |  | — |  |  | 404 |
Unallocated corporate expenses | — |  |  | — |  |  | 43,320 |  |  | 43,320 |
Operating income (loss) | $ | 28,601 |  |  | $ | 274 |  |  | $ | (43,320) |  |  | $ | (14,446) |
Summarized financial information by segment for the six months ended June 30, 2021, based on our internal financial reporting system utilized by our chief operating decision maker, follows:
| Business |  | Consumer |  | Corporate |  | Consolidated
| (In thousands)
Revenue: |  |  |  |  |  |  |
Hosted services – Business | $ | 178,732 |  |  | $ | — |  |  | $ | — |  |  | $ | 178,732 |
Hosted services – Consumer | — |  |  | 18,821 |  |  | — |  |  | 18,821 |
Professional services – Business | 29,943 |  |  | — |  |  | — |  |  | 29,943 |
Total revenue | 208,675 |  |  | 18,821 |  |  | — |  |  | 227,496 |
Cost of revenue | 69,875 |  |  | 3,707 |  |  | — |  |  | 73,582 |
Sales and marketing | 62,118 |  |  | 13,457 |  |  | — |  |  | 75,575 |
Amortization of purchased intangibles | 749 |  |  | — |  |  | — |  |  | 749 |
Unallocated corporate expenses | — |  |  | — |  |  | 104,797 |  |  | 104,797 |
Operating income (loss) | $ | 75,933 |  |  | $ | 1,657 |  |  | $ | (104,797) |  |  | $ | (27,207) |
Summarized financial information by segment for the six months ended June 30, 2020, based on our internal financial reporting system utilized by our chief operating decision maker, follows:
| Business |  | Consumer |  | Corporate |  | Consolidated
| (In thousands)
Revenue: |  |  |  |  |  |  |
Hosted services – Business | $ | 133,435 |  |  | $ | — |  |  | $ | — |  |  | $ | 133,435 |
Hosted services – Consumer | — |  |  | 13,826 |  |  | — |  |  | 13,826 |
Professional services – Business | 22,430 |  |  | — |  |  | — |  |  | 22,430 |
Total revenue | 155,865 |  |  | 13,826 |  |  | — |  |  | 169,691 |
Cost of revenue | 47,430 |  |  | 3,096 |  |  | — |  |  | 50,526 |
Sales and marketing | 66,395 |  |  | 10,903 |  |  | — |  |  | 77,298 |
Amortization of purchased intangibles | 809 |  |  | — |  |  | — |  |  | 809 |
Unallocated corporate expenses | — |  |  | — |  |  | 88,696 |  |  | 88,696 |
Operating income (loss) | $ | 41,231 |  |  | $ | (173) |  |  | $ | (88,696) |  |  | $ | (47,638) |
Geographic Information We are domiciled in the United States and have international operations around the globe. The following table presents our long-lived assets by geographic region as of the dates presented:
| June 30, |  | December 31,
| 2021 |  | 2020
| (In thousands)
United States | $ | 213,276 |  |  | $ | 202,275 |
Israel | 19,162 |  |  | 16,657 |
Australia | 13,058 |  |  | 13,792 |
Netherlands | 7,854 |  |  | 8,301 |
Other (1) | 16,918 |  |  | 16,596 |
Total long-lived assets | $ | 270,268 |  |  | $ | 257,621 |
—————————————— (1)United Kingdom, Germany, Japan, France, and Italy

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 31 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8924-108599 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8981-108599 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9031-108599 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (f) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (e) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 26 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8844-108599 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 41 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9038-108599 Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 32 -Subparagraph (d) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8933-108599 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8736-108599 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 42 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e9054-108599 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 15 -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8657-108599 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=120311839&loc=d3e8721-108599 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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