<SEC-DOCUMENT>0000876779-12-000021.txt : 20121010
<SEC-HEADER>0000876779-12-000021.hdr.sgml : 20121010
<ACCEPTANCE-DATETIME>20121010061527
ACCESSION NUMBER:		0000876779-12-000021
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20121010
FILED AS OF DATE:		20121010
DATE AS OF CHANGE:		20121010

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MAGIC SOFTWARE ENTERPRISES LTD
		CENTRAL INDEX KEY:			0000876779
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				330477418
		STATE OF INCORPORATION:			L3
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-19415
		FILM NUMBER:		121136442

	BUSINESS ADDRESS:	
		STREET 1:		5 HAPLADA STREET
		CITY:			OR YEHUDA ISRAEL
		STATE:			L3
		ZIP:			60218
		BUSINESS PHONE:		97235389322

	MAIL ADDRESS:	
		STREET 1:		5 HAPLADA STREET
		CITY:			OR YEHUDA ISRAEL
		STATE:			L3
		ZIP:			60218
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>pr31magicxpalongmotorreva.htm
<DESCRIPTION>LEADING US AUTO PARTS SUPPLIER, LONG MOTOR CORP, REVS UP ITS CATALOG BUSINESS WITH MAGIC XPA APPLICATION PLATFORM
<TEXT>
<!doctype html public "-//IETF//DTD HTML//EN">
<HTML>
<HEAD>
<TITLE>Magic Press Release</TITLE>
<META NAME="keywords" CONTENT="Magic Software Enterprises">
<META NAME="author" CONTENT="Magic Software">
<META NAME="date" CONTENT="10/10/2012">
</HEAD>
<BODY>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=right><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000"><BR></P>
<BR>
<BR>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:13.5pt; color:#000000">FORM 6-K </P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:13.5pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:13.5pt; color:#000000">SECURITIES AND EXCHANGE COMMISSION <BR>
Washington D.C. 20549 </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Report of Foreign Private Issuer <BR>
Pursuant to Rule 13a-16 or 15d-16 Under <BR>
The Securities Exchange Act of 1934 </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">For the month of October, 2012 </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Commission File Number: 0-19415 </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:18pt; color:#000000"><B><I>MAGIC SOFTWARE ENTERPRISES LTD. <BR>
</I></B><SMALL>(Translation of Registrant&#146;s Name into English) </SMALL></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000"><B><I>5 HaPlada Street, Or-Yehuda, Israel 60218 <BR>
</I></B>(Address of Principal Executive Offices) </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F: &nbsp;&nbsp;&nbsp;</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000">Form 20-F x Form 40-F o </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by RegulationS-T <BR>
Rule 101(b)(1): N/A </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by RegulationS-T <BR>
Rule 101(b)(7): N/A </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: &nbsp;&nbsp;</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000">Yes o No x </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">If &#8220;Yes&#8221; is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- N/A </P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">CONTENTS </P>
<P style="margin-left:0pt; margin-top:4.15pt; margin-bottom:4.15pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">This report on Form 6-K of MAGIC SOFTWARE ENTERPRISES Ltd. consists of the following documents, which are attached hereto and incorporated by reference herein: </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:12pt; margin-bottom:-14pt; padding-left:36pt; padding-top:0pt; padding-right:0pt; padding-bottom:0pt; text-indent:-18pt; line-height:14pt; font-size:12pt; color:#000000">1.</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:12pt; padding-left:36pt; padding-top:0pt; padding-right:0pt; padding-bottom:0pt; text-indent:0pt; line-height:14pt; font-size:12pt; color:#000000">Leading US Auto Parts Supplier, Long Motor Corp, Revs Up Its Catalog Business with Magic&nbsp;xpa Application Platform</P>
<BR>
<BR>
<BR>
<BR>
<BR>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:14pt; font-size:12pt; color:#000000">PRESS RELEASE</P>
<P style="margin-left:0pt; margin-top:20pt; margin-bottom:20pt; padding-left:18pt; padding-top:0pt; padding-right:0pt; padding-bottom:0pt; text-indent:0pt; line-height:22pt; font-size:20pt; color:#000000">Leading US Auto Parts Supplier, Long Motor Corp, Revs Up Its Catalog Business with Magic&nbsp;xpa Application Platform</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify><B>Or Yehuda, Israel, October 10, 2012</B> &#150; Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Long Motor Corporation, a leader in the automotive parts industry, has selected Magic&nbsp;xpa Application Platform to build applications for its next-generation automotive parts catalog business.</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>Following many years as a satisfied Magic customer, Long Motor will upgrade to Magic xpa technology to modernize its detailed schematic catalogue business, enabling customers to see parts and instructions needed for their automotive restoration projects. </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>Russ Keller, VP of Operations at Long Motor, said, &#147;Our computerized catalogs and drawings provide us with a unique competitive advantage in our industry. Magic&nbsp;xpa Application Platform is strategic to our commitment to provide exceptional service, high-quality products, and added value for our customers.&#148;</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>&nbsp;&#147;We are pleased to expand our collaboration with Long Motor Corporation,&#148; said Regev Yativ, President and CEO of Magic Software Enterprises Americas. &#147;Magic&#146;s versatile application platform makes the development process fast, smooth, and cost-efficient. Moreover, Magic&#146;s future-proof technology enables Long Motor to continue to leverage its existing knowledge and assets amassed over many years.&#148;</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:12pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:14pt; font-size:12pt; color:#000000" align=justify><B>About Magic Software Enterprises</B></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>For more information, visit www.magicsoftware.com.</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:12pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:14pt; font-size:12pt; color:#000000" align=justify><B>About Long Motor Corporation</B></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>As a leader in the automotive parts industry, Long Motor Corporation is the parent company for LMC Truck, Victoria British Ltd., Black Dragon Automotive, LMC Van and LMC Auto Carpet.</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>Long Motor Corporation has continued to grow over the years by offering exceptional customer service, a large inventory of high-quality parts, and detailed catalogs that allow customers to see what parts are needed for their project. Long Motor Corporation currently publishes 29 catalogs and carries over 40,000 parts in stock.</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>For more information, visit www.longmotor.com.</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">SIGNATURES </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. </P>
<TABLE style="margin-left:0pt"><TR><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=249.6><P style="margin-left:0pt; margin-top:0pt; margin-right:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Date: October 10, 2012 </P>
</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=62.4>&nbsp;</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=312><P style="margin-left:0pt; margin-top:4.15pt; margin-right:0pt; margin-bottom:4.15pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Magic Software Enterprises Ltd <BR>
<BR>
<BR>
By: /s/ Amit Birk<BR>
&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151; <BR>
Amit Birk<BR>
VP, General Counsel</P>
</TD></TR>
</TABLE>
<A NAME="FIS_UNIDENTIFIED_TABLE"></A><P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">EXHIBIT INDEX </P>
<TABLE style="margin-left:0pt"><TR><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=93.6><P style="margin-left:0pt; margin-top:0pt; margin-right:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Exhibit Number </P>
</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=530.4><P style="margin-left:0pt; margin-top:0pt; margin-right:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Description of Exhibit</P>
</TD></TR>
</TABLE>
<BR>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000"><BR></P>
<TABLE style="margin-left:0pt"><TR><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=28.467>&nbsp;</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=595.533><P style="margin-left:0pt; margin-top:12pt; margin-right:0pt; margin-bottom:12pt; padding-left:18pt; padding-top:0pt; padding-right:0pt; padding-bottom:0pt; text-indent:0pt; font-size:15.5pt; color:#000000">10.1 Leading US Auto Parts Supplier, Long Motor Corp, Revs Up Its Catalog Business with Magic&nbsp;xpa Application Platform</P>
<P style="margin-left:0pt; margin-top:7.5pt; margin-right:0pt; margin-bottom:7.5pt; padding:0pt; text-indent:0pt; font-size:18pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:18pt; margin-right:0pt; margin-bottom:18pt; padding:0pt; text-indent:0pt; font-size:18pt; color:#FF0000"><BR></P>
</TD></TR>
</TABLE>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000"><U>Exhibit 10.1</U></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:16pt; color:#000000" align=justify><BR></P>
<BR>
<BR>
</BODY>
</HTML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
