<SEC-DOCUMENT>0000876779-14-000016.txt : 20140910
<SEC-HEADER>0000876779-14-000016.hdr.sgml : 20140910
<ACCEPTANCE-DATETIME>20140910060541
ACCESSION NUMBER:		0000876779-14-000016
CONFORMED SUBMISSION TYPE:	6-K
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20140910
FILED AS OF DATE:		20140910
DATE AS OF CHANGE:		20140910

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			MAGIC SOFTWARE ENTERPRISES LTD
		CENTRAL INDEX KEY:			0000876779
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PREPACKAGED SOFTWARE [7372]
		IRS NUMBER:				330477418
		STATE OF INCORPORATION:			L3
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		6-K
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-19415
		FILM NUMBER:		141094586

	BUSINESS ADDRESS:	
		STREET 1:		5 HAPLADA STREET
		CITY:			OR YEHUDA ISRAEL
		STATE:			L3
		ZIP:			60218
		BUSINESS PHONE:		97235389322

	MAIL ADDRESS:	
		STREET 1:		5 HAPLADA STREET
		CITY:			OR YEHUDA ISRAEL
		STATE:			L3
		ZIP:			60218
</SEC-HEADER>
<DOCUMENT>
<TYPE>6-K
<SEQUENCE>1
<FILENAME>pr22mahindrapr2014final.htm
<DESCRIPTION>MAHINDRA USES MAGIC TECHNOLOGY TO AUTOMATE BUSINESS PROCESSES BETWEEN SAP AND OTHER IT SYSTEMS
<TEXT>
<!doctype html public "-//IETF//DTD HTML//EN">
<HTML>
<HEAD>
<TITLE>Magic Press Release</TITLE>
<META NAME="keywords" CONTENT="Magic Software Enterprises">
<META NAME="author" CONTENT="Magic Software">
<META NAME="date" CONTENT="09/10/2014">
</HEAD>
<BODY>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=right><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000"><BR></P>
<BR>
<BR>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:13.5pt; color:#000000">FORM 6-K </P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:13.5pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:13.5pt; color:#000000">SECURITIES AND EXCHANGE COMMISSION <BR>
Washington D.C. 20549 </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Report of Foreign Private Issuer <BR>
Pursuant to Rule 13a-16 or 15d-16 Under <BR>
The Securities Exchange Act of 1934 </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">For the month of September 2014</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Commission File Number: 0-19415 </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:18pt; color:#000000"><B><I>MAGIC SOFTWARE ENTERPRISES LTD. <BR>
</I></B><SMALL>(Translation of Registrant&#146;s Name into English) </SMALL></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000"><B><I>5 HaPlada Street, Or-Yehuda, Israel 60218 <BR>
</I></B>(Address of Principal Executive Offices) </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F: &nbsp;&nbsp;&nbsp;</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000">Form 20-F x Form 40-F o </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by RegulationS-T <BR>
Rule 101(b)(1): N/A </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by RegulationS-T <BR>
Rule 101(b)(7): N/A </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934: &nbsp;&nbsp;</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000">Yes o No x </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">If &#8220;Yes&#8221; is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82- N/A </P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">CONTENTS </P>
<P style="margin-left:0pt; margin-top:4.15pt; margin-bottom:4.15pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">This report on Form 6-K of MAGIC SOFTWARE ENTERPRISES Ltd. consists of the following documents, which are attached hereto and incorporated by reference herein: </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:12pt; margin-bottom:12pt; padding:0pt; text-indent:0pt; line-height:14pt; font-size:12pt; color:#FF0000"><B>1. Mahindra Uses Magic Technology to Automate Business Processes between &nbsp;SAP and Other IT Systems</B></P>
<BR>
<BR>
<BR>
<BR>
<BR>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:14pt; font-size:12pt; color:#000000" align=justify><B>PRESS RELEASE</B></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="background-color:#FFFFFF; margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:18pt; color:#FF00FF"><BR></P>
<P style="margin-left:0pt; margin-top:24pt; margin-bottom:24pt; padding:0pt; text-indent:0pt; line-height:26pt; font-size:24pt; color:#FF0000"><B>Mahindra Uses Magic Technology to Automate Business Processes between SAP and Other IT Systems</B></P>
<P style="margin-left:0pt; margin-top:5.5pt; margin-bottom:5.5pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:5.5pt; margin-bottom:5.5pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000" align=justify><B>Or Yehuda, Israel, September 10, 2014</B> &#150; Magic Software Enterprises Ltd. (NASDAQ<U> and </U>TASE<U>: MGIC</U>)), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that Mahindra &amp; Mahindra Ltd. (M&amp;M), a US $16.5 billion multinational group, has implemented its Magic xpi Integration Platform to integrate its SAP R/3 system with OTM, a cloud-based business intelligence system, its Automotive Dealer Management System and other enterprise applications. </P>
<P style="background-color:#FFFFFF; margin-left:0pt; margin-top:0pt; margin-bottom:6.9pt; padding:0pt; text-indent:0pt; line-height:15.05pt; font-size:11pt; color:#000000">&#147;Mahindra &amp; Mahindra has increased operational efficiency and productivity by using Magic&#146;s integration platform to easily automate communication with trading partners and make information about third-party products accessible within our SAP system,&#148; stated <B>Vijay Mahajan, Head, Center of Excellence-Corporate IT </B>at Mahindra &amp; Mahindra Ltd. &quot;Thanks to Magic&#146;s metadata-based rapid development method, we have been able to complete these integration projects and others, quicker and with fewer resources than required by our previous integration solution.&quot; &nbsp;</P>
<P style="background-color:#FFFFFF; margin-left:0pt; margin-top:0pt; margin-bottom:6.9pt; padding:0pt; text-indent:0pt; line-height:15.05pt; font-size:11pt; color:#000000">Commenting on this project, <B>Nitin Bhosle, General Manager at Magic Software Enterprises India</B> stated, &quot;With many enterprise systems already in place, leading companies like Mahindra realize that their next wave of operational improvements will come from integrating and mobilizing business processes. With innovative In-Memory Computing architecture and certified application adapters and connectors to leading enterprise systems, such as SAP, Oracle, Salesforce, Microsoft, IBM, Google, and others &#151; &nbsp;the award-winning Magic xpi Integration Platform provides an ideal way for organizations of any size to increase ROI from their existing enterprise systems, regardless of whether they are located on-premise or in the cloud.&quot;</P>
<P style="margin-left:0pt; margin-top:12pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:14pt; font-size:12pt; color:#000000" align=justify><B>About Magic Software Enterprises</B></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>For more information, visit www.magicsoftware.com.</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:11pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13pt; font-size:11pt; color:#000000" align=justify><B>Press Contact:</B></P>
<P style="margin-left:0pt; margin-top:11pt; margin-bottom:2.75pt; padding:0pt; text-indent:0pt; line-height:15.2pt; font-size:11pt; color:#FF00FF">Tania Amar | VP Global Marketing</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:15.2pt; font-size:11pt; color:#000000" align=justify>Magic Software Enterprises</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:15.2pt; font-size:11pt; color:#000000" align=justify>tania@magicsoftware.com</P>
<P style="margin-left:0pt; margin-top:11pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13pt; font-size:11pt; color:#000000" align=justify><B>About Mahindra</B></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency. </P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in&nbsp;tractors,&nbsp;utility vehicles,&nbsp;information technology<U>, </U>financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the&nbsp;agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics,&nbsp;real estate, retail, steel, commercial vehicles and&nbsp;two wheeler industries.</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify>In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world&#146;s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times &#145;Boldness in Business&#146; Award in the &#145;Emerging Markets&#146; category in 2013.</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000" align=justify><B>Visit us at </B>www.mahindra.com</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000"><B>Our Social Media Channels</B>: </P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:10pt; color:#000000">LinkedIn: linkedin.com/groups/Mahindra-Rise</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Facebook: facebook.com/MahindraRise</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">YouTube: youtube.com/user/MahindraRise</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Twitter: twitter.com/MahindraNews</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:14pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:18.1pt; font-size:14pt; color:#000000"><B>For further enquiries please contact:</B></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000" align=justify><B>Ruzbeh Irani </B></P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000" align=justify>Chief Group Communications and Ethics Officer and </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000" align=justify>Member of the Group Executive Board</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000" align=justify>Mahindra Group </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000" align=justify>Phone: +91 22 2490 1441</P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000" align=justify>Email:&nbsp;<B> </B>group.communications@mahindra.com</P>
<P style="margin-left:0pt; margin-top:5.5pt; margin-bottom:5.5pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:11pt; font-size:9pt; color:#000000">Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:11pt; font-size:9pt; color:#000000">Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:11pt; font-size:9pt; color:#000000">Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.</P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:9pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<BR>
<BR>
<BR>
<BR>
<BR>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">SIGNATURES </P>
<P style="margin-left:0pt; margin-top:5pt; margin-bottom:5pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. </P>
<TABLE style="margin-left:0pt"><TR><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=249.6><P style="margin-left:0pt; margin-top:0pt; margin-right:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Date: September 10, 2014 </P>
</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=62.4>&nbsp;</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=312><P style="margin-left:0pt; margin-top:4.15pt; margin-right:0pt; margin-bottom:4.15pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">Magic Software Enterprises Ltd <BR>
<BR>
<BR>
By: /s/ Amit Birk<BR>
&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151;&#151; <BR>
Amit Birk<BR>
VP, General Counsel</P>
</TD></TR>
</TABLE>
<A NAME="FIS_UNIDENTIFIED_TABLE"></A><P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000">EXHIBIT INDEX </P>
<TABLE style="margin-left:0pt"><TR><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=93.6><P style="margin-left:0pt; margin-top:0pt; margin-right:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Exhibit Number </P>
</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=530.4><P style="margin-left:0pt; margin-top:0pt; margin-right:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; line-height:13.5pt; font-size:10pt; color:#000000">Description of Exhibit</P>
</TD></TR>
</TABLE>
<BR>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000"><BR></P>
<TABLE style="margin-left:0pt"><TR><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=28.467>&nbsp;</TD><TD style="padding-left:7.2pt; padding-top:0pt; padding-right:7.2pt; padding-bottom:0pt" align=left valign=top width=595.533><P style="margin-left:0pt; margin-top:14pt; margin-right:0pt; margin-bottom:14pt; padding:0pt; text-indent:0pt; line-height:16pt; font-size:14pt; color:#000000"><B>10.1 Mahindra Uses Magic Technology to Automate Business Processes between SAP and Other IT Systems</B></P>
<P style="margin-left:0pt; margin-top:7.5pt; margin-right:0pt; margin-bottom:7.5pt; padding:0pt; text-indent:0pt; font-size:18pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:18pt; margin-right:0pt; margin-bottom:18pt; padding:0pt; text-indent:0pt; font-size:18pt; color:#FF0000"><BR></P>
</TD></TR>
</TABLE>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:9.15pt; padding:0pt; text-indent:0pt; font-size:11pt; color:#000000"><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; line-height:12pt; font-size:10pt; color:#000000"><U>Exhibit 10.1</U></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:12pt; color:#000000" align=justify><BR></P>
<P style="margin-left:0pt; margin-top:0pt; margin-bottom:0pt; padding:0pt; text-indent:0pt; font-size:16pt; color:#000000" align=justify><BR></P>
<BR>
<BR>
</BODY>
</HTML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
