RNS Number : 0155G
dotDigital Group plc
04 November 2025
 

Dotdigital Group PLC | The Digital Marketing Experts

 

Dotdigital Group plc

("Dotdigital" or the "Group")

 

Full Year Results

 

Year of organic growth, enhanced profitability and significant product advancement aligned to market demand

 

Dotdigital Group (AIM: DOTD), the leading SaaS provider of an AI-powered customer experience and data platform for intelligent, personalised marketing engagement at scale, announces its final audited results for the year ended 30 June 2025 ("FY25").

 

Financial Highlights

 

·   

FY25 revenue performance in line and profitability performance slightly ahead of market expectations1.

·   

Group revenue increased 6% to £83.9m (FY24: £79.0m); 7% on a constant-currency basis; driven by organic growth.


Recurring and repeating revenue represented 94% of total (FY24: 94%); contracted recurring was 80% of Group revenue (FY24: 79%).


Average revenue per customer (ARPC) increased 8% on a constant-currency, normalised basis to £1,923 per month (FY24: £1,781 normalised).

·   

Forward looking ARR growth totalling 14% (or 9% on an organic basis) to £72.6m (FY24: £63.6m) in our core CXDP business.

·   

Adjusted EBITDA up 10% to £26.8m (FY24: £24.3m).

·   

Adjusted profit before tax up 13% to £19.0m (FY24: £16.8m).

·   

Adjusted diluted EPS up 2% to 4.80p (FY24: 4.71p).

·   

Cash balance of £36.2m at 30 June 2025 (30 June 2024: £42.2m), after the $20m initial cash payment for the Social Snowball acquisition in late June 2025 and continued strong cash generation.

·   

Proposed final dividend of 1.21p per ordinary share (FY24: 1.10p) in line with progressive dividend policy.

 

Operational Highlights

 

·   

Growth in every region with revenues from international regions increasing to 33% of Group (FY24: 32%) with North America and APAC delivering c. 20% growth in local currency.

·   

Leading new global logos added, including Science in Sport, the QCA, KFC, New York Botanical Gardens, The Royal National Ballet, FujiFilm, The Body Shop and BBC Children in Need.

·   

Functionality recurring revenue2 increased by 12% on a constant currency basis to £35.5m (FY24: £31.6m), supported by new customer growth and existing customers expanding usage of the platform as new capabilities are introduced.

·   

Acquisition of Social Snowball (June 2025) added influencer, affiliate and referral marketing capability, immediately earnings-enhancing, with a strong Shopify footprint and clear cross-sell potential. Post acquisition, ARR growth is approximately 50% to date on an annualised basis.

·   

Product innovation: continued investment in AI and data; expansion of Winston AI; additional platform enhancements including improved data capability, reporting and connectivity to business systems.

·   

WhatsApp fully launched in April 2025 and now generating revenue, with more than 30 customers adopting the functionality across regions.

·   

Fresh Relevance fully integrated, strengthening personalisation and helping to secure higher-value wins and cross-sell.

·   

Partner ecosystem: revenue from customers using named technology connectors increased 8% to £37.0m, with notable growth in Shopify, Netsuite and Salesforce.

 

Outlook

 

·   

The Group is well positioned to deliver results in line with full-year market expectations for FY26.

·   

Strong market tailwinds as demand shifts to integrated platforms, like Dotdigital, that can leverage automation and AI to deliver increased efficiency, reduced complexity, improved consumer experience and clear ROI.

·   

The Group entered FY26 with a broader product suite, higher-value pipeline and expectation of continued sustainable growth and strong cash generation.

 

Milan Patel, CEO of Dotdigital, said:

 

"We are pleased to report another year of profitable growth alongside meaningful progress on our platform strategy. New customer wins were complemented by consistently high retention and expansion within our existing base, underscoring the strategic value clients place on our platform as the foundation of their digital marketing strategy.

 

Customers are consolidating around fewer, more capable systems and demanding clear returns; we are meeting that need. With advances in AI, data and mobile messaging, the addition of Social Snowball and the integration of Fresh Relevance, our CXDP is broader and more valuable than ever.

 

With market conditions improving, our pipeline is healthy, our balance sheet is strong and our partner network continues to expand. We enter the new financial year focused on disciplined execution: expanding usage, growing internationally and delivering innovation that drives measurable outcomes for our customers."

 

1 Consensus market expectations for the year to 30 June 2025 were: Revenue £83.9m; Adjusted EBITDA £26.0m; Adjusted PBT £18.3m; Adjusted EPS 4.7p; DPS 1.2p.

2 Functionality recurring revenue refers to the value charged to customers for the core software platform and functionality, excluding contracted or transactional based revenue in relation to communication volumes.

 

Analyst Briefing

 

Management will host an in-person-only briefing and Q&A for analysts today at 9am UK time. To register to attend, please contact [email protected].

 

Investor Presentation

 

Management will host a virtual investor presentation and Q&A via the Investor Meet Company platform on Thursday 6 November at 12.00 GMT. Investors can sign up for free and follow Dotdigital here.

 

A copy of the Results Presentation and FY25 Annual Report will be available on our website shortly.

 

Contacts

 

Dotdigital Group plc

+44 (0)20 3953 3072

Milan Patel, CEO

[email protected]

Tom Mullan, CFO




Alma Strategic Communications

+44 (0)20 3405 0210

Hilary Buchanan

[email protected]

David Ison


Sarah Peters




Canaccord Genuity (Nominated Adviser and Joint Broker)

+44 (0)20 7523 8000

Bobbie Hilliam


Elizabeth Halley-Stott




Cavendish Capital Markets Limited (Joint Broker)

+44 (0)20 7220 0500

Jonny Franklin-Adams, Corporate Finance


Sunila de Silva, Equity Capital Markets




Singer Capital Markets (Joint Broker)

+44 (0)20 7496 3000

Shaun Dobson


Jen Boorer


 

About Dotdigital

 

Dotdigital Group plc (AIM: DOTD) is a leading provider of cross-channel marketing automation technology to marketing professionals. Dotdigital's customer experience and data platform (CXDP) combines the power of automation and AI to help businesses deliver hyper-relevant customer experiences at scale. With Dotdigital, marketing teams can unify and enrich their customer data, identify valuable customer segments, and deliver personalised cross-channel customer journeys that result in engagements, conversions, and loyalty.

 

Founded in 1999, Dotdigital is headquartered in London with offices in Manchester, Southampton, New York, Melbourne, Sydney, Singapore, Tokyo, Warsaw and Cape Town. Dotdigital's solutions empower over 4,000 brands across 150 countries.

Chairman's Statement

 

Financial year 2025 (FY25) was a year of encouraging delivery against the strategy, combining solid financial performance with further strengthening of the platform and development of the organisation to prepare it for global scaling in the years to come.

 

Profitable growth and strategic progress

 

We delivered growth across all regions, with international markets the standout. North America was particularly strong, while APAC achieved sustained double-digit growth supported by continued investment in product and people on the ground. We also delivered a solid performance in EMEA, albeit at lower growth rates than previously experienced, pleasingly this was more than offset by the acceleration overseas. It was encouraging to broadly maintain Group-level growth across a period of softer conditions for much of the wider software sector, including for many of our significantly larger competitors, reflecting the strength and resilience of our model.   

 

Selective acquisitions remain a core component of our strategy. The addition of Social Snowball at the end of our financial year is both strategically and financially important and broadens our capability into the influencer, affiliate and referral marketing space, and strengthens our presence in the Shopify ecosystem. This follows the integration of our acquisition of Fresh Relevance in financial year 2024 (FY24), which deepened our personalisation offering and has contributed to higher-value customer wins. We will continue to assess opportunities that are earnings enhancing, strategically aligned and fairly valued, recognising the benefits that come from adding adjacent capabilities to an increasingly coherent platform.

 

Alongside this, we continued to build out our Customer Experience Data Platform (CXDP), unifying data, personalisation and communications into a connected suite that is easier to adopt and scale. Our investment in Winston AI continues to benefit our customers, with capabilities continuously being added and adopted. We will continue to invest in research and development (R&D) with spend being directed towards Winston AI, as well as driving AI adoption throughout our own operations. With over 250 integrations now in place and new channels such as WhatsApp launched, customers can access richer insights and deliver more tailored campaigns. These developments deepen adoption across our base, enhance retention and reinforce Dotdigital's position as a differentiated, future-ready platform.

 

High-quality financial model

 

Our financial model remains a key strength and differentiator. With 94% recurring or repeating revenue and c. 80% contracted, we enjoy high levels of visibility and resilience, supporting attractive margins and do not chase non-profitable business. With strong cash generation and a robust balance sheet, we are committed to continuing to reinvest in innovation while funding selective acquisitions that bolster our product offering and enhance our long-term opportunity.

 

Strengthened executive

 

During the period, we strengthened our leadership with the appointment of Tom Mullan as Chief Financial Officer. Tom brings significant public tech company and international software sector experience that will support the Group's financial discipline, scalability and M&A ambitions.

 

We are in the process of appointing a Chief Revenue Officer, a new role designed to centralise and align our go-to-market activities across regions and with an emphasis on expansion, retention and enhancing lifetime value. Together, these appointments will deepen the expertise of the executive team, enhance operational execution and ensure the Group is well positioned to capture the opportunities ahead.

 

ESG in action

 

We continued to advance our sustainability agenda during the year, building upon strong foundations, and remain on track to achieve our Net Zero 2030 objective. From a social standpoint, we continue to focus on our people and their communities. It's encouraging to see the increased uptake of the government-backed electric vehicle scheme from our UK employees as well as strong participation across our global teams in dotCommunity initiatives to give back to local communities.

 

Growing momentum and increasing opportunity

 

With each year that passes, the opportunity for Dotdigital increases. Organisations increasingly want the highest-quality products, cutting-edge capabilities and demonstrable ROI. At the same time, there is a growing trend towards rationalising their technology stack to fewer providers. With Fresh Relevance and now Social Snowball, alongside the stellar work of our R&D teams introducing new functionality and bolstering existing features, we are uniquely positioned to respond, with a broad, independent platform that meets the needs of marketers globally now and tomorrow.

 

On behalf of the Board, I would like to thank our employees for their commitment and energy this year amid a challenging macroeconomic backdrop, to our customers for choosing us and to our shareholders for their continued support. We are making steady progress as we move through the new financial year; our integrated platform has significant strategic value as the industry evolves, and we have a clear plan to enhance it further and increase penetration across marketers globally. We look to the future with confidence.

CEO's Report

 

Overview

 

Dotdigital delivered yet another year of resilient progress and strong cash generation. We grew in every region, with international revenue now accounting for 33% of Group revenue (FY24: 32%). North America delivered the strongest growth in absolute value terms, APAC continued to build as we ramped up localisation, and EMEA remained our anchor for scale and stability while delivering a solid performance. Our execution centred on expanding usage and retention through disciplined implementations and customer success, and a continued focus of driving new logo wins in international regions.

 

Our Customer Experience and Data Platform (CXDP) advanced at pace. We strengthened Winston AI, expanded data and reporting capabilities, and broadened connectivity across social and commerce ecosystems. WhatsApp moved from trial to full launch and is already in production with customers across regions, reinforcing our position in mobile messaging. These enhancements are being adopted steadily as customers look to augment their engagement strategies and seek measurable return on investment.

 

The acquisition of Social Snowball just before the end of the period adds high-growth influencer, affiliate and referral capability while bolstering the Group's presence in the Shopify ecosystem. Fresh Relevance, acquired in FY24, is now fully embedded and performing, deepening our personalisation capability and helping us win and expand higher-value accounts. In the year we also expanded the go-to-market strategies for our personalisation capabilities into international markets. Together, these acquisitions broaden our addressable market and create clear opportunities to expand average revenue per customer, increase customer retention and win higher value customers.

 

Operational discipline remained a priority throughout, strengthening our long-term prospects. We focused on accelerating onboarding so customers realise value sooner, stepped away from a lower margin contract that would have become loss-making, and continued to invest selectively in product and go-to-market where we see the most attractive returns.

 

With a strong balance sheet, a comprehensive product suite and an expanding partner ecosystem, we enter the new financial year with measured confidence, underpinned by a highly recurring, contracted revenue base.

 

Results

 

Group revenue increased to £83.9m (FY24: £79.0m), up 6% on an actual currency basis and 7% on a constant currency basis, driven by organic growth. Recurring and repeating revenue represented 94% of total revenue, consistent with FY24, and 80% of Group revenue was high margin CXDP and related contracted recurring (FY24: 79%). Gross profit was £66.6m at a margin of 79%, consistent with the prior year.

 

Profitability was slightly ahead of market expectations. Adjusted EBITDA increased to £26.8m (FY24: 24.3m) and adjusted profit before tax to £19.0m (FY24: £16.8m). Adjusted diluted EPS was 4.80p (FY24: 4.71p) slightly ahead of market expectations.

 

Integration synergies from Fresh Relevance were delivered as planned, and the exit from competitor resellers improved revenue quality with a modest ARR impact already reflected in the year.

 

Cash generation remained strong. The cash balance at 30 June 2025 was £36.2m, after the $20m initial cash payment for the Social Snowball acquisition and continued cash inflow. The Board intends to pay an increased final dividend in line with adjusted EBITDA growth. The balance sheet supports ongoing investment in product and go-to-market, together with selective, earnings-enhancing acquisitions.

 

Business Review

 

Our product offering

 

Dotdigital's AI powered platform gives marketers a single suite of products based upon real-time data to connect with their customers more effectively. We help our customers create and manage automated personalised communications and understand customer behaviour across multiple channels. Key elements of the suite include:

 

-    

Core CXDP - underpinned by unified data and analytics, our core offering provides marketers a single place to design, deliver and measure personalised end customer journeys.

-    

Comms and channels - technology delivering communications via email, SMS and MMS, WhatsApp, social media channels, app push, on-site personalisation, landing pages and forms, with unrivalled delivery success. These capabilities are all extensions, leveraging the power of our core CXDP platform.

-    

Personalisation - originally acquired with our acquisition of Fresh Relevance in FY24, this enables web personalisation capabilities for our customers to provide to their audience. Customers can either use this technology as an extension to our core CXDP or on a standalone basis. 

-    

Influencer and affiliate marketing - acquired with our late June 2025 acquisition of Social Snowball, providing customers with the technology to seamlessly manage their influencer, affiliate and referral programmes so brands can move from single campaigns to orchestrated, data-led engagement that is easy to evidence and optimise.

 

Our WinstonAI offering is embedded within and underpins the suite, enabling our customers to amplify their results whilst driving efficiencies.

 

In addition to our core product offerings, we have a smaller number of heritage customers, using the originally acquired SMS communications offering on an API-only basis without the power of our CXDP. This CPaaS or transactional messaging business generates high-volume, largely repeatable revenues, albeit at lower margins.  

 

 

Market Opportunity

 

Marketing teams are operating with increased scrutiny on outcomes. Buyers want clear, defensible ROI, simpler stacks and faster time to value. That environment favours platforms that unify data and channels, reduce handoffs and make performance obvious. Dotdigital's CXDP is built for this shift: a single place to bring customer data together, orchestrate journeys across email, SMS, WhatsApp, app push and web, and evidence results in one view.

 

Rather than adding more tools, organisations are prioritising fewer, interoperable enterprise grade systems that plug into existing commerce and CRM platforms and can be rolled out across brands and regions without the risk of a single global 'rip and replace' implementation process. Our breadth of native channels and deep connector set - now extended with Fresh Relevance for web personalisation and Social Snowball for influencer, affiliate and referral programmes - positions the Group as a practical consolidation choice for mid-market and enterprise customers.

 

AI is now expected to make a tangible impact. Marketers expect measurable gains in speed, quality and return on investment, not gimmicks or window-dressing. Our 15+ years of investment into AI, culminating in the launch of WinstonAI in 2023, along with our reporting enhancements, meet that brief; assisting with content, imagery and analysis inside existing workflows, while the underlying platform enables predictive and real-time use cases as customers mature. Our AI functionality delivers both stronger ROI for our customers as well as creating efficiencies within the Marketing department.

 

Customer engagement continues to lean towards mobile-first, with messaging apps and social platforms becoming core to how brands reach and retain audiences. Our native WhatsApp, expanding mobile messaging and social integrations allow customers to meet users where they are, while keeping zero- and first-party data and attribution inside the CXDP.

 

Taken together, these trends play to Dotdigital's strengths: a unified, extensible platform, clear routes to value and an ecosystem that helps customers achieve more with less complexity.

 

M&A Strategy: Social Snowball

 

Social Snowball provides influencer, affiliate and referral capability with an analytics-first design that attributes creator activity to revenue. This broadens the CXDP, expands our total addressable market and creates tangible opportunities to increase ARPC through targeted cross-sell.

 

Acquired in June 2025 for up to $35m, being an initial cash payment of $20m and maximum deferred consideration of $15m (funded from existing cash resources), the business was immediately earnings-enhancing. It reported 200% revenue growth in FY24 to $3m and entered 2025 cash-flow positive with run-rate revenues above $5m at the time of acquisition. Since completion, ARR has risen to approximately $6m, supported by strong merchant engagement across a base of 1,500+ Shopify brands including Crocs, G Fuel, Blume, Sharma Brands and True Classic.

 

As we have entered FY26, back- and middle-office functions have been onboarded, and product integration is progressing so that creator programmes can be planned and measured within Dotdigital alongside existing channels with unified reporting.

 

Go-to-market remains focused on Shopify through a dedicated team where there is a significant scope for further expansion across its brand network, complemented by a growing flow of referrals from Dotdigital customers.

 

Progress Against Organic and Select Acquisitive Growth Strategy

 

Our strategy is consistent and focused on three organic growth pillars: Geographic Expansion, Product Innovation and Partnerships. We target the mid-market while serving larger enterprises, across commerce and selected non-commerce verticals. A broad ecosystem of commerce, CRM and data integrations means quicker results and wider adoption. The business model is predominantly recurring subscription revenues, with multi-year contracts priced by selected modules, data volumes and messaging usage. Growth is driven by new customer wins and by increasing average revenue per customer through additional functionality and products, channels and integrations, supported by selective, earnings-enhancing acquisitions that strengthen the platform.

 

Geographic Expansion

 

Regional revenue and growth are shown in local currency. Recurring revenue growth rates are on a constant-currency basis.

 

We delivered growth across all regions in the period. Performance reflected disciplined execution of our geographic plan, namely focusing on our core commerce target customer profile, expanding global brands across markets and driving platform adoption to support net retention. Headline growth also reflects the previously reported increase in customer administrations in the first half and our decision in the second half to exit a low-margin contract to strengthen revenue quality.

 

We expect solid double-digit international growth in FY26, driven by expansion with global brands and a continued focus on adoption and retention.

 

EMEA

 

Revenue grew 3% to £61.5m (FY24: £59.7m), in spite of headwinds incurred as a result of the planned exit from specific competitor resellers within Fresh Relevance and the previously announced Board's decision not to renew the low margin CPaaS contract due to unprofitable pricing requirements. Through the year we leaned into implementations and deeper CXDP adoption to improve retention as trading conditions remained mixed. Fresh Relevance continued to drive higher-value work across the region, with joint go-to-market activity converting both new logos and cross-sell. Procurement cycles increasingly favoured vendors that can break down data siloes and simplify stacks, a trend that played to our strengths and supported steady progress across enterprise and mid-market accounts.

 

North America

 

Revenue increased 19% to US$18.2m (FY24: US$15.2m). Growth was driven by expanded usage within existing accounts and wins with larger customers, consistent with the progress delivered in the first half. The region now has a clearer path to land-and-expand across mid and enterprise commerce, supported by strengthened customer success and solutions consulting. Fresh Relevance was brought to market in the region late in the year and added to our credibility in data-led personalisation, helping us compete for multi-brand and global mandates. We continue to view North America as a significant opportunity, with growth expected to track in the mid-teens over the medium term.

 

APAC

 

Revenue rose 20% to A$16.6m (FY24: A$13.8m). APAC remains a largely mobile-first region. Localisation remained a differentiator: in Japan; we expanded in-app translation, introduced regional templates and added local delivery expertise, which shortened time to value and improved conversion. Fresh Relevance supported several wins and the pipeline continues to grow, while investments in people and R&D in Japan positioned us to capitalise on rising demand for WhatsApp, app push and social integrations such as TikTok.

 

Product Innovation

 

We strengthened the CXDP offering during the period with a series of high-impact releases.

 

We made significant additions and enhancements to WinstonAI in the year, including the release of in-campaign language translation and AI-powered image search. Adoption statistics across the AI platform have all increased significantly and, particularly of note, AI email campaign translation was responsible for £100k+ wins in Europe and Japan.

 

WhatsApp progressed from trial to wider revenue generating usage. More than 50 brands have trialled the channel, with retention of approximately 80% amongst adopters, while well-targeted campaigns have achieved open rates of up to 95%. WhatsApp functionality is currently only available on our premium packages, which we are encouraged to see is beginning to drive package upgrades to CXDP.

 

Further enhancements in our data capabilities have been released, including strengthening firehose capabilities to Amazon S3, SFTP and Snowflake (beta).

 

We also completed the Personalisation (Fresh Relevance) integration and launched joint roadmap items that simplify activation, including a unified script with Dotdigital, Shopify Marketplaces support and high-resolution image handling. These improvements allow teams to run web personalisation alongside email and mobile with one set of data and reporting capabilities.

 

Connectivity broadened so that customers can activate data faster and reach audiences across more social channels, including TikTok and LinkedIn, building on existing connections to Facebook and Google.

 

Looking ahead to FY26, we will continue to strengthen the CXDP and extend our lead in AI. Priorities include deepening WinstonAI so that it operates as a truly agentic assistant, expanding the underlying Customer Data Platform to support broader audience types and more real-time experiences, and accelerating audience-growth tools that maximise reach. We are also progressing plans to broaden the CXDP with an in-house-developed Loyalty product which will launch early in calendar year 2026.

 

Strategic Partnerships

 

Revenue from customers using named technology connectors increased by 8% to £37.0m (FY24: £34.1m), highlighting the part our ecosystem plays in adoption and expansion on the CXDP. Revenue per connected customer increased by 19% in FY25, indicating deeper deployments and therefore stickier customers with higher revenue potential.

 

Within e-commerce, connector-attached revenue increased by 8% to £25.1m (FY24: £23.3m). Stand-out growth came from Shopify, up 25% to £6.5m. In addition, Adobe (Magento), BigCommerce, WooCommerce and Shopware all experienced increases.

 

In CRM and ERP, connector-attached revenue increased by 10% to £11.9m (FY24: £10.8m), led by Salesforce increasing 13%. Dynamics also saw strong growth and, pleasingly, we saw early momentum in NetSuite, indicating developing ERP momentum.

 

Personalisation (Fresh Relevance) remains a catalyst for connector adoption and is now native within our CXDP. This is helping customers activate data from commerce and CRM connectors more quickly and at greater depth, which in turn supports higher average contract values.

 

Alongside this, we broadened the ecosystem with additions such as Blackbaud Raiser's Edge, Trustpilot service reviews, Segment and Bynder. We will continue to invest in enablement, co-marketing, certification and marketplace presence to extend our reach in priority regions and verticals.

 

Outlook

 

We enter FY26 with measured confidence, supported by a robust pipeline and sustained international momentum, further strengthened by a growing Social Snowball pipeline. International markets and Social Snowball are expected to be the main growth accelerators as they continue to build scale. We also expect EMEA growth rates to normalise following the previously mentioned one-off events which moderated growth in FY25. We are seeing the market converge around integrated platform offerings, driven by organisations' need for efficiency, simplicity, and measurable ROI; precisely the strengths of our secure, data-driven platform that enables seamless automation and AI integration.

 

Execution will continue to centre on expanding usage and retention. We are investing in customer success, implementations and onboarding to shorten time to value and to support durable net retention. The revenue mix remains highly recurring with a strong contracted component, which underpins visibility.

 

Our product priorities are clear. We will deepen WinstonAI, expand the underlying Customer Data Platform for broader audiences and real-time use cases, and progress our Loyalty product. Social Snowball is progressing to plan - ARR has increased since acquisition, operations are onboarded and product integration into the Dotdigital platform is advancing.

 

Capital allocation will remain disciplined. We will continue to fund organic growth and targeted M&A from free cash flow, with a proactive pipeline and intention to continue with our stated acquisition strategy to assess opportunities that broaden our proposition and where the asset, valuation and timing are right.  Our focus is on adding bolt-on capabilities that can be rapidly integrated into the platform to extend workflow coverage across clients, unlock new revenue streams, and expand our total addressable market (TAM).

 

Overall, we expect FY26 to be another year of sustainable growth and strong cash generation.

 



 

Financial Review

 

Business Model

 

We sell access to our CXDP and messaging (email, SMS, MMS, WhatsApp, push) on 1-3 year contracts priced by modules taken, data volumes and message volumes. Revenue is recognised evenly over the contract life under IFRS 15, with customers able to upgrade during term as usage grows.

 

Fresh Relevance, acquired in FY24, added website-personalisation capability and an additional pricing lever via page-view volumes.

 

In late June 2025 we acquired Social Snowball, a subscription SaaS product for influencer, affiliate and referral programmes. Social Snowball's revenues are recognised in the same way as our other software revenues, albeit the vast majority of contracts are currently month-to-month. The product broadens our addressable market and increases cross-sell potential, with a margin profile consistent with the Group.

 

Professional services remain a small contributor (well under 5% of group revenue) and are recognised as delivered.

 

Revenue and gross margin

 

Total revenue increased 6% on an actual currency basis or 7% on a constant currency basis to £83.9m (FY24: £79.0m), including a £0.7m in-year headwind from the previously announced exit of a non-core, low margin contract. Growth was driven by the core SaaS and contracted messaging base and continued expansion in international markets.

 

Core CXDP (and related) recurring revenue rose by 8% on a constant currency basis to £67.8m (FY24: £62.7m), while repeating revenues from our low margin transactional messaging CPAAS business were £12.0m (FY24: £11.7m). Together with repeating revenue, ~94% of Group revenue was recurring or repeating.

 

By region (local currency): EMEA £61.5m (+3%); North America US$18.2m (+19%); APAC A$16.6m (+20%). International revenue represented 33% of Group revenue (FY24: 32%).

 

Gross profit was £66.6m (FY24: £62.8m), with a gross margin of 79%, consistent with the prior year. Core CXDP and related margins are at ~90%, with overall Group revenues being diluted by the standalone transactional CPaaS business which operates on gross margins of ~15%.

 

R&D credit presentation change & tax

 

From FY25, the UK R&D incentive is presented in Other income under the RDEC regime rather than as a tax credit, which amounted to £0.7m in FY25. When considered together with the tax expense of £3.9m (FY24: £2.1m), the net tax position has increased by £1.1m to £3.2m, equating to a like-for-like effective tax rate increase from 16% to 21%. This increase in effective tax rate is a result of the increase in the UK tax rate and the significant reductions to the UK R&D tax incentive scheme for FY25.

 

Operating expenses              

 

Total operating expenses were £49.8m (FY24: £47.2m), up 5%, reflecting disciplined investment in go-to-market and product while managing inflationary pressure.

 

Profitability

 

Adjusted EBITDA increased 10% to £26.8m (FY24: £24.3m), a margin of 32% (FY24: 31%). Adjusted operating profit rose 13% to £17.5m (FY24: £15.6m). Adjusted PBT increased 13% to £19.0m (FY24: £16.8m). The tax charge was £3.9m (FY24: £2.1m), reflecting the higher UK rate and the change to the RDEC presentation noted above. Statutory PAT was £11.2m (FY24: £11.1m), up 1%.

 

EPS

 

Adjusted diluted EPS growth of 2% to 4.80p (FY24: 4.71p), with underlying profit growth being partly offset by the higher effective tax rate.

 

Balance sheet and cash

 

The Group remained strongly cash-generative with a robust working-capital profile. The upfront cash consideration for the acquisition of Social Snowball in June 2025 was funded from existing cash resources. We continue to allocate cash with discipline across organic investment and selective, earnings-enhancing M&A.

 

Dividend policy

 

We remain committed to a progressive dividend policy aligned to earnings and cash generation. The Board are proposing a dividend for shareholder approval of 1.21p per share (FY24: 1.10p) an increase of 10% in line with adjusted EBITDA growth. The dividend record and payment timetable will be announced following the approval of the dividend payment at the 2025 annual general meeting.

 

 


 

 

Dotdigital Group Plc

Consolidated Income Statement

For the year ended 30 June 2025

 

 

 

 

 

 

 


 













30.06.25


30.06.24












 

Notes

£'000s


£'000s



 








Revenue from contracts with customers


3

83,921


78,973



Cost of sales



(17,371)


(16,177)











Gross profit



66,550


62,796




 

 






Administrative expenses

 

 

(49,765)


(47,222)



Other operating income

 

 

736


-




 

 






Operating profit from continuing operations pre share-based payments, amortisation of acquired intangibles and exceptional costs

 

 

17,521

 

15,574

 


 

Share-based payments

 


(702)


(1,219)



Amortisation of acquired intangibles

 

6

(1,786)


(1,462)



Exceptional costs


7

(1,463)


(973)




 

 






Operating profit from continuing operations

 

 

13,570

 

11,920

 



 

 






Finance costs


8

(133)


(88)



Finance income


8

1,652


1,351











Profit before income tax from continuing operations

 

 

15,089

 

13,183

 


 

 

 

 

 

 

 


Income tax expense


4

(3,879)


(2,117)











Profit for the year from continuing operations



11,210


11,066



Profit for the year attributable to the owners of the Company



11,210


11,066




 










 

Earnings per share from all operations (pence per share)


 


 


Basic

5

3.65


3.62



Diluted

5

3.55


3.54



Adjusted basic

5

4.93


4.82



Adjusted diluted

5

4.80


4.71



 

 





 





 

Dotdigital Group Plc

Consolidated Statement of Comprehensive Income

For the year ended 30 June 2025

 



 







 

30.06.25


30.06.24




Notes

£'000s


£'000s




 






Profit for the year

 

11,210


11,066



 

 






Other comprehensive (expense)/income

 

 

 

 

 


Items that may be subsequently reclassified to

 

 

 

 

 


profit and loss:

 






Exchange differences on translating foreign operations

 

(682)


(27)




 






Total comprehensive income attributable to:

 

 

 

 

 


Owners of the parent


10,528

 

11,039

 


Total comprehensive income for the year

Comprehensive income from continuing operations


10,528


11,039

 

 



 

Dotdigital Group Plc

Consolidated Statement of Financial Position

As at 30 June 2025

 










 

30.06.25


30.06.24




 Notes

£'000s


£'000s



Assets

 







 






Non-current assets

 






Goodwill

 9

35,392


22,278



Intangible assets

 6

48,356


37,556



Property, plant and equipment

 

2,350


3,568




 







 

86,098


63,402




 






Current assets

 






Trade and other receivables

 

17,320


18,011



Current tax recoverable

 

1,063


-



Cash and cash equivalents

 

36,211


42,160




 







 

54,594


60,171




 






Total assets


140,692

 

123,573

 



 






Equity attributable to the owners of the parent






 






Called up share capital


1,538


1,538



Share premium

 

12,786


12,786



Reverse acquisition reserve

 

(4,695)


(4,695)



Share-based payment reserve

 

3,263


2,835



Retranslation reserve

 

(451)


231



Retained earnings

 

90,669


82,505




 






Total equity

 

103,110

 

95,200

 


 

 

 

 

 

 


Liabilities

 

 

 

 

 


Non-current liabilities

 

 

 

 

 


Lease liabilities

 

1,249


2,334

 


Contingent Consideration

10

6,786


-

 


Deferred tax

 

8,307


6,330

 


 

 

16,342


8,664

 


Current Liabilities

 

 

 

 

 


Trade and other payables

10

20,709


18,348

 


Lease liabilities

 

531


746

 


Current tax payable

 

-


615

 


 

 

21,240


19,709

 


Total Liabilities

 

37,582

 

28,373

 


 

 

 

 

 

 


Total equity and liabilities

 

140,692

 

123,573

 


 

 

 

 

 

 








 

 

 



 

 

Dotdigital Group Plc

Company Statement of Financial Position

As at 30 June 2025

 


 






 






 

30.06.25


30.06.24



 Notes

£'000s


£'000s



 





Assets

 





Non-current assets

 





Intangible assets

 6

2


3


Property, plant and equipment

 

6


9


Investments

11

44,211


43,794



 






 

44,219


43,806



 





Current assets

 





Trade and other receivables


14,450


11,321


Cash and cash equivalents

 

372


724



 

14,822


12,045


Total assets

 

59,041

 

55,851



 





Equity attributable to the

 

 

 

 

 

owners of the parent

 

 

 

 

 

Called up share capital

 

1,538


1,538

 

Share premium

 

12,786


12,786

 

Share-based payment reserve

 

3,205


2,828

 

Retained earnings

 

7,217


7,057

 


 

 

 

 

 

TOTAL EQUITY

 

24,746

 

24,209

 

 

 

 

 

 

 

Liabilities

 

 

 

 

 

Current liabilities

 




 

Trade and other payables

10

34,295


31,642

 


 

 

 

 

 

Total liabilities

 

34,295

 

31,642

 







Total equity and liabilities

 

59,041

 

55,851

 

 

 

 

 

 

As permitted by section 408 of the Companies Act 2006, the parent company's income statement has not been included in these financial statements. The profit for the Company was £3,205,824 (2024: loss of £1,814,895).

 

 

 

 

 

Dotdigital Group Plc

Consolidated Statement of Changes in Equity

For the year ended 30 June 2025

 

 

 

Called up





 

 

Share


Retained


Share

 

 

Capital


Earnings


Premium

 

 

£'000


£'000


£'000

 

 

 

 

 

 

 

Balance as at 1 July 2023

 

1,496

 

73,536

 

7,124

 

 

 

 

 

 

 

Transactions with owners

 

 

 

 

 

 

Issue of share capital

 

42


-


5,662

Dividends

 

-


(3,066)


-

Transfer in reserves

 

-


969


-

Deferred tax on share options

 

-


-


-

Share-based payments

 

-


-


-

Transactions with owners

 

42


(2,097)


5,662

 

 

 

 

 

 

 

Total comprehensive income

 

 

 

 

 

 

Profit for the year

 

-


11,066


-

Other comprehensive income

 

-


-


-

Total comprehensive income

 

-


11,066


-

 

 

 

 

 

 

 

Balance as at 30 June 2024

 

1,538

 

82,505

 

12,786

 

 

 

 

 

 

 

Balance as at 1 July 2024

 

1,538

 

82,505

 

12,786

 

 

 

 

 

 

 

Transactions with owners

 

 

 

 

 

 

Issue of share capital

 

-


-


-

Dividends

 

-


(3,375)


-

Transfer in reserves

 

-


329


-

Deferred tax on share options

 

-


-


-

Share-based payments

 

-


-


-

Transactions with owners

 

-


(3,046)


-


 

 

 

 

 

 

Profit for the year

 

-


11,210


-

Other comprehensive income

 

-


-


-

Total comprehensive income

 

-


11,210


-


 

 

 

 

 

 

Balance as at 30 June 2025

 

1,538

 

90,669

 

12,786

 

 

 

 

 






















Retranslation



Reverse



Share-based payment




Total








Reserve




acquisition reserve




reserve



equity








£'000s



£'000s



£'000s



£'000s


Balance as at 1 July 2023



258



(4,695)



2,591



80,310


 


 


 


 


 


Transactions with owners


 


 


 


 


Issue of share capital


-


-


-


5,704


Dividends



-



               -



                    -



(3,066)


Transfer in reserves



                -



              -



                    (969)



-


Deferred tax on share options



-



-



16



16


Share-based payments



-



 

-



1,197



1,197


Transactions with owners



                -



-



                244



3,851



Total comprehensive income





































Profit for the year



-



             -



               -



11,066


Total comprehensive income



               (27)



             -



                   -



(27)


Balance As at 30 June 2024

 

231

 

(4,695)

 

2,835

 

95,200


 

 

 

 

 

 

 

 

 


Balance As at 1 July 2024



231



(4,695)



2,835



95,200


 

 

 

 

 

 

 

 

 


Transactions with owners


















Issue of share capital


-


-


-


-


Dividends



-



-



-



(3,375)


Transfer in reserves



-



-



(329)



-


Deferred tax on share options



-



-



51



51


Share-based payments



-



-



706



706


Transactions with owners



-



-



428



(2,618)












Total comprehensive income










Profit for the year


-


-


-


11,210


Other comprehensive income


(682)


-


-


(682)


Total comprehensive income



(682)



-



-



10,528


As at 30 June 2025

 

(451)

 

(4,695)

 

3,263

 

103,110


 

 

 

·      Share capital is the amount subscribed for shares at nominal value.

·      Retained earnings represents the cumulative earnings of the Group attributable to equity shareholders.

·      Share premium represents the excess of the amount subscribed for share capital over the nominal value net of the share issue expenses.

·      Retranslation reserve relates to the retranslation of foreign subsidiaries into the functional currency of the Group.

·      The reverse acquisition reserve relates to the adjustment required to account for the reverse acquisition in accordance with UK Adopted International Accounting Standards.

·      Share-based payment reserve relates to the charge for the share-based payment in accordance with IFRS 2 and the transfer on the exercise or lapsing of share options.

 

 

 

 

 

 

Dotdigital Group plc

Company Statement of Changes in Equity

For the year ended 30 June 2025

 

 














 

 











Called up share



Retained



Share-based premium



Share-based payment




Total








capital



earnings







reserve



equity








£'000s



£'000s



£'000s



£'000s



£'000s


Balance as at 1 July 2023



1,496



10,969



7,124



2,600

 

22,189


 


 


 


 


 

 

 


Transactions with owners


 


 


 


 

 

 


Issue of share capital


42


-


5,662


-


5,704


Dividends



-



(3,066)



-



-



(3,066)


Transfer in reserves



-



969



-



(969)



-


Share-based payments



-



 

-



-



 

1,197



1,197


Transactions with owners



42



(2,097)



5,662



228



3,835



Total comprehensive loss













































Loss for the year



-



             (1,815)



               -



-



(1,815)


Total comprehensive loss



                -



           (1,815)



                   -



-



(1,815)


Balance As at 30 June 2024

 

1,538

 

7,057

 

12,786

 

2,828

 

24,209


 

 

 

 

 

 

 

 

 

 

 


Balance As at 1 July 2024



1,538



7,057



12,786



2,828



24,209


 

 

 

 

 

 

 

 

 

 

 


Transactions with owners






















Issue of share capital



-



 -



-



-



-


Dividends


-


(3,375)


-


-


(3,375)


Transfer in reserves



                -



        329



                -



(329)



-


Share-based payments



-



-



-



706



706


Transactions with owners



-



(3,046)



-



377



(2,669)













Total comprehensive income












Profit for the year


-


3,206


-


-


3,206


Total comprehensive income



                -



3,206



                    -



                         -



3,206


As at 30 June 2025

 

1,538

 

7,217

 

12,786

 

3,205

 

24,746


 

·      Share capital is the amount subscribed for shares at nominal value.

·      Retained earnings represents the cumulative earnings of the Company attributable to equity shareholders.

·      Share premium represents the excess of the amount subscribed for share capital over the nominal value net of the share issue expenses.

·      Share-based payment reserve relates to the charge for the share-based payment in accordance with IFRS 2 and the transfer on the exercise or lapsing of share options.



Dotdigital Group Plc

Consolidated Statement of Cash Flows

For the year ended 30 June 2025

 






 


 






 

30.06.25


30.06.24



Notes

£'000s


£'000s



 





Cash flow from operating activities





 

Cash generated from operations

15

28,007


23,212

 

Interest paid

8

(133)


(88)

 

Tax paid

 

(5,533)


(2,057)



 





Net cash generated from operating activities

 

22,341

 

21,067

 


 





 

Cash flow from investing activities

 





Acquisition of subsidiaries net of cash acquired

 9

(14,469)


(18,325)


Additional consideration for repayment of debts at acquisition


-


(607)


Purchase of intangible fixed assets

 6

(10,322)


(9,709)


Purchase of property, plant and equipment

 

(315)


(195)


Interest received

 8

1,652


1,351



 





Net cash used in investing activities

 

(23,454)

 

(27,485)

 

 

Cash flows from financing activities

 





Equity dividends paid

 

          (3,375)


            (3,066)


Payment of leasing liabilities

 

(779)


(1,012)


Proceeds from share issues

 

-


7



 





Net cash used in financing activities

 

(4,154)

 

(4,071)

 


 





Decrease in cash and cash equivalents

 

(5,267)

 

(10,489)



 





Cash and cash equivalents at beginning of year

 

42,160


52,676


Effect of foreign exchange rate changes

 

(682)


(27)



 





Cash and cash equivalents at end of year

 

36,211

 

42,160

 

 

 

 



Dotdigital Group plc

 

Company statement of cash flows

For the year ended 30 June 2025



30.06.25


30.06.24


Notes

£'000


£'000

Cash flows from operating activities





Cash generated from operations

15

3,066


22,217






Net cash generated from operating activities


3,066


22,217

 





Cash used in investing activities










Acquisition of subsidiaries net of cash acquired


-


(18,323)

Additional subsidiary investment


(40)


-

Purchase of intangible fixed assets

6

-


(3)

Purchase of property, plant and equipment


(3)


(4)






Net cash flows used in investing activities


(43)


(18,830)






Cash flows used in financing activities





Equity dividends paid


(3,375)


(3,066)

Proceeds from share issues


-


7






Net cash flows used in financing activities


(3,375)


(3,059)

 





(Decrease)/Increase in cash and cash equivalents


(352)


328

 





Cash and cash equivalents at beginning of year


724


396

 





Cash and cash equivalents at end of year


372

 

724

 







 

 

Dotdigital Group Plc

Notes to consolidated financial statements

For the year ended 30 June 2025

 

1. GENERAL INFORMATION

Dotdigital Group Plc is a company incorporated in England and Wales and quoted on the AIM market.

 

2. RESPONSIBILITY STATEMENTS UNDER THE DISCLOSURE AND TRANPARENCY RULES

The Annual Financial Report for the year ended 30 June 2025 contains the following statements:

The directors confirm that to the best of their knowledge:

·     

the Group financial statements have been prepared in accordance with IFRS as issued by IASB and Article 4 of the IAS Regulation, and give a true and fair view of the assets, liabilities, financial position and profit and loss of the Group; and

·     

the Annual Financial Report 2025 includes a fair review of the development and performance of the business and the financial position of the Group and the Parent Company, together with a description of the principal risks and uncertainties that they face.

The name and function of each of the directors for the year ended 30 June 2025 are set out in the Annual Financial Report 2025.

 

3. SEGMENTAL REPORTING

Dotdigital's single line of business is the provision of intuitive software as a service (SaaS) via an AI-powered customer experience and data platform for intelligent, personalised marketing engagement at scale. The chief operating decision-maker considers the Group's segments to be by geographical location, this being EMEA, US and APAC operations as shown in the tables that follow:


Geographical revenue and results (from all operations)


30.06.25

 

 

EMEA


US


APAC




Operations


Operations


Operations


Total


£'000s


£'000s


£'000s


£'000s

Income statement

 







Revenue

61,556


14,042


8,323


83,921

Gross profit

46,024


12,838


7,688


66,550

Profit before income tax

11,813


2,592


684


15,089

Total comprehensive income attributable to the owners of the parent

7,983


1,673


872


10,528









Financial position

 







Total assets

122,272


15,873


2,547


140,692

Net current assets

26,939


4,820


1,595


33,354













 

30.06.24

 

EMEA


US


APAC




Operations


Operations


Operations


Total


£'000s


£'000s


£'000s


£'000s

Income statement

 







Revenue

59,731


12,082


7,160


78,973

Gross profit

45,576


10,737


6,483


62,796

Profit/(loss) before income tax

12,390


1,159


(366)


13,183

Total comprehensive income/(loss) attributable to the owners of the parent

10,690


991


(642)


11,039









Financial position

 







Total assets

113,894


8,552


1,127


123,573

Net current assets

36,777


2,843


842


40,462



 

The Company is domiciled in the UK, its consolidated non-current assets, other than financial instruments and deferred tax assets are as follows:




30.06.25


30.06.24




£'000


£'000







Non-current assets





United Kingdom


63,944


62,867

Rest of the World


22,154


535










86,098


63,402

 

 

4. INCOME TAX EXPENSE

Analysis of the tax charge from continuing operations:

 

 

 

 

 

 

30.06.25

 

30.06.24

 

 

£'000

 

£'000

Current tax on profits for the year

 

4,032

 

2,030

Foreign tax suffered

 

422

 

301

Changes in estimates related to prior years

 

137

 

48

Deferred tax on origination and reversal of timing differences

 

(712)

 

(262)

 

 

 

 

 

 

 

3,879

 

2,117

Factors affecting the tax charge:

 

 

 

 

 

 

30.06.25

 

30.06.24

 

 

£'000

 

£'000

 

 

 

 

 

Profit on ordinary activities from all operations before tax

 

15,089

 

13,183

Profit on ordinary activities multiplied by the standard rate of corporation tax in the UK: 25% (2024: 25%)

 

3,772

 

3,296

Effects of:

 

 

 

 

Adjustments in respect of prior years

 

188

 

(67)

Expenses not deductible

 

95

 

300

Research and development enhanced claim

 

(51)

 

(1,469)

Income not taxable

 

(11)

 

(1)

Losses

 

(15)

 

-

Share options

 

185

 

55

Amounts not recognised and previously unrecognised

 

(285)

 

(4)

Tax rate changes

 

-

 

1

Effects of overseas tax rates

 

1

 

8

Other

 

-

 

(2)

Total tax charge for the year

 

3,879

 

2,117

 

Taxation for each region is calculated at the rates prevailing in the respective jurisdiction.

The effective tax rate in the period was 25.71% (2024: 16.06%).

 

5. EARNINGS PER SHARE

Earnings per share data is based on the consolidated profit and the weighted average number of shares in issue of the parent Company. Basic earnings per share are calculated by dividing the earnings attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the year.

Diluted earnings per share is calculated using the weighted average number of shares adjusted to assume the conversion of all dilutive potential ordinary shares. Adjusted earnings per share is based on the consolidated profit deducting exceptional costs, share based payment and amortisation of acquired intangibles.

 

A number of non-IFRS adjusted profit measures are used in the annual report and financial statements and in these interim financial statements. Adjusting items are excluded from our headline performance measures by virtue of their size and nature, in order to reflect management's view of the performance of the Group. Summarised below is a reconciliation between statutory results to adjusted results. The Group believes that alternative performance measures such as adjusted EBITDA are commonly reported by companies in the markets in which it competes and are widely used by investors in comparing performance on a consistent basis without regard to factors such as depreciation and amortisation, which can vary significantly depending upon accounting methods (particularly when acquisitions have occurred) or based on factors which do not reflect the underlying performance of the business. The adjusted profit after tax earnings measure is also used for the purpose of calculating adjusted earnings per share.

 

Reconciliations to earnings figures used in arriving at adjusted earnings per share are as follows:

30.06.25


 

30.06.24


 From all operations

£'000s


£'000s







Profit for the year attributable to the owners of the parent

        11,210


        11,066


Amortisation of acquisition-related intangible fixed asset (see note 6)

         1,786


         1,462


Professional costs in relation to the acquisition (see note 7)

750


389


Other exceptional costs (see note 7)

713


584


Share-based payment

         702


         1,219


Adjusted profit for the year attributable to the owners of the parent

           15,161


          14,720






 









 














 

 

 

 

 

 

Management does not consider the above adjustments to reflect the underlying business performance.

 

 


30.06.25





 




Weighted



From all operations




average


Per share



Earnings


number of


Amount



£'000


shares


Pence

Basic EPS







Profit for the year attributable to the owners of the parent


11,210


307,508,354


3.65








Adjusted basic EPS







Adjusted profit for the year attributable to the owners of the parent


15,161


307,508,354


4.93








Options and warrants


-


8,609,979


-








Diluted EPS







Profit for the year attributable to the owners of the parent


11,210


316,118,333


3.55








Adjusted diluted EPS







Adjusted profit for the year attributable to the owners of the parent


15,161


316,118,333


4.80

 

 

 


30.06.24





 




Weighted



From all operations




average


Per share



Earnings


number of


Amount



£'000


shares


Pence

Basic EPS







Profit for the year attributable to the owners of the parent


11,066


305,472,095


3.62








Adjusted basic EPS







Adjusted profit for the year attributable to the owners of the parent


14,720


305,472,095


4.82








Options and warrants


-


7,192,298


-








Diluted EPS







Profit for the year attributable to the owners of the parent


11,066


312,664,393


3.54








Adjusted diluted EPS







Adjusted profit for the year attributable to the owners of the parent


14,720


312,664,393


4.71

 

 

Weighted average number of shares in issue as follows:



 












30.06.25


30.06.24


Weighted average number


£'000


£'000


Basic


307,508,354


305,472,095


Diluted


316,118,333


312,664,393


 

6. INTANGIBLE ASSETS

 

Group


Technology


Customer relationships


Brand Names


Intellectual property

 

 


£'000


£'000


£'000


£'000

At 1 July 2024


8,451


11,083


-


58

Additions


-


-


-


-

Disposals


-


-


-


(6)

Acquisition


9,366


123



-










At 30 June 2025


17,817


11,206



52










AMORTISATION









At 1 July 2024


1,520


1,817


-


48

Amortisation for the year


1,026


760


-


8

Disposals


-


-



(6)










At 30 June 2025


2,546


2,577



50










NET BOOK VALUE

At 30 June 2024


 

15,271


 

8,629


 

1,469


 

2

 

 

Group


 

 

Computer


Internally generated development


 

 

Domain



 


software


costs


names


Totals



£'000


£'000


£'000


£'000










At 1 July 2024


1,096


60,049


51


80,788

Additions


4


10,318


-


10,322

Disposals


-


-


-


(6)

Acquisition


-


-


-


10,958



















At 30 June 2025


1,100


70,367


51


102,062










AMORTISATION









At 1 July 2024


1,029


38,780


38


43,232

Amortisation for the year


37


8,648


1


10,480

Disposals


-


-


-


(6)










At 30 June 2025


1,066


47,428


39


53,706










NET BOOK VALUE

At 30 June 2025


 

34


 

22,939


 

12


 

48,356

 









 

 

Group


Technology


Customer relationships


Intellectual property

 

 


£'000


£'000


£'000

At 1 July 2023


1,200


1,205


55

Additions


-


-


3

Acquisition


7,251


9,878


-















At 30 June 2024


8,451


11,083


58








AMORTISATION







At 1 July 2023


670


1,205


47

Amortisation for the year


850


612


1






















At 30 June 2024


1,520


1,817


48








NET BOOK VALUE

At 30 June 2024


 

6,931


 

9,266


 

10

 

 

Group


 

 

Computer


Internally generated development


 

 

Domain



 


software


costs


names


Totals



£'000


£'000


£'000


£'000

At 1 July 2023


1,080


50,359


51


53,950

Additions


16


9,690


-


9,709

Acquisition


-


-


-


17,129



















At 30 June 2024


1,096


60,049


51


80,788



















AMORTISATION









At 1 July 2023


980


31,151


37


34,090

Amortisation for the year


49


7,629


1


9,142




























At 30 June 2024


1,029


38,780


38


43,232










NET BOOK VALUE

At 30 June 2024


 

67


 

21,269


 

13


 

37,556

 









 

Development cost additions represent resources the Group has invested in the development of new, innovative and ground-breaking technology products for marketing professionals. This platform allows them to create, send and automate marketing campaigns. Following development of the products the Group licences the use of the platform.

Technology represents the cost that would be incurred to build the entire Comapi and Fresh Relevance platforms had the acquisitions not occurred plus the value of Social Snowball's technology based on future economic earnings. Customer relationships represent the value of customer contracts within Comapi, Fresh Relevance and Social Snowball.  Brand names represent the value of the trade name of Social Snowball.

 

Company

 

 

 

 

Intellectual

Property

COST

 

£'000

At 1 July 2024

 

3

Additions

 

-

 

 


At 30 June 2025           

 

3

 

 


DEPRECIATION

 


At 1 July 2024

 

-

Depreciation for the year

 

1


 


At 30 June 2025

 

1

NET BOOK VALUE

 


At 30 June 2025

 

2


 


 

NET BOOK VALUE

 


At 30 June 2024

 

3

 

 

 

7. EXCEPTIONAL COSTS                                                                                                                                            



30.06.25


30.06.24



£'000


£'000






Professional costs in relation to the acquisition


750


389

Surrender of Croydon office lease


264


-

Restructuring costs


166


430

Professional fees related to the valuation of share options


13


11

Adjustment to Useful Economic Life of CRM due to replacement


270


-

Employers NI paid on the exercise of LTIPs


-


143








1,463

 

973

 

8. NET FINANCE INCOME



30.06.25


30.06.24



£'000


£'000






Deposit account interest


1,652


1,351






Finance income:

 

1,652


1,351






Interest on lease liabilities


(143)


(81)

Other net interest payable


-


(28)

Interest capitalised


10


21

Finance expense:

 

(133)


(88)






Net finance income

 

1,519


1,263

 

9. GOODWILL

Group




 

 


30.06.25


30.06.24

COST


£'000


£'000






At 1 July


25,790


13,192

Additions


13,114


12,598

 

At 30 June


38,904


25,790






IMPAIRMENT





At 1 July


3,512


3,512


 




At 30 June

 

3,512


3,512


 




NET BOOK VALUE

 

35,392

 

22,278






On 25 June 2025, the Group acquired all the voting rights of Social Snowball Holdings, Inc ("Social Snowball") a US-based influencer, affiliate and referral marketing platform for e-commerce brands. The total consideration is up to $35m comprising an initial cash payment of $20m and an earnout dependent on two-year performance of up to $15m.

The Directors believe the acquisition:

·     

Adds complementary capability to Dotdigital in the fast-growing influencer, affiliate and referral marketing segments.

·     

Extends capability of Dotdigital's AI-powered customer experience and data platform, strengthening the Group's competitive positioning and increasing its total addressable market.

·     

Provides Dotdigital with an enhanced value proposition to enable Average Revenue Per Customer expansion through cross-sell and up-sell opportunities.

·     

Will be immediately earnings enhancing, with a complementary SaaS business model and an equivalent margin profile to the existing Group.

 

Goodwill of £13.1m was recognised on the acquisition, being the excess of the purchase consideration over the fair value of net assets acquired as set out below.

 

 

Fair value of assets acquired



 £'000s

Assets



Non-current assets



Intangibles assets


10,958



10,958

Current assets



Trade and other receivables

1

Cash and cash equivalents


280



281




Total assets


11,239




Liabilities



Non-current liabilities



Deferred tax


2,740



2,740

Current liabilities



Trade and other payables


17



17




Total liabilities


2,757



 

Total fair value of assets acquired


8,482

 


 

Goodwill


13,114

 


 

Consideration in cash


14,749

Consideration in ordinary shares


6,847

Total consideration


21,596

 


 

Consideration transferred settled in cash


14,749

Cash and cash equivalents acquired


(280)

Net cash outflow on acquisition


14,469

 

 

 

10. TRADE AND OTHER PAYABLES

 

 


Group


Company










30.06.25


30.06.24


30.06.25


30.06.24

 

£'000


£'000


£'000


£'000

Current:








Trade payables

3,242


2,262


40


52

Social security and other taxes

549


688


-


-

Other payables

593


214


-


-

Amounts owed to Group undertakings

-


-


34,115


31,492

VAT

1,688


1,202


-


-

Accruals and contract liabilities

14,637


13,982


140


98









 

20,709


18,348


34,295


31,642

 

Non-current:








Contingent Consideration

6,786


-


-


-









 

6,786


-


-


-

 

Contingent consideration

 

At the date of acquisition of Social Snowball Holdings Inc, contingent consideration was recognised of US$ 9,311,000 within Dotdigital Inc. The Earnout is based on the Monthly Recurring Revenue in the previous calendar month multiplied by 12. The Earnout payment dates are 31 August 2026 and 2027. The discount period has been based on the payment dates with a discount factor of 28%.

 

11. INVESTMENTS

 

Company

Group

 

Group

 

undertakings

 

undertakings

 

30.06.25

 

30.06.24

 

£'000

 

£'000

COST

 

 

 

 

 

 


At 1 July

48,554

 

22,837

Additions

 

746

 

25,717

 

At 30 June

 

49,300

 

 

48,554

 

 

 


IMPAIRMENT

 

 


At 1 July

4,760

 

3,790

Impairment (lapsed share options)

329

 

970

At 30 June

5,089

 

4,760

 

NET BOOK VALUE

 

 


At 30 June

44,211

 

43,794


 

 


 

 

 







Subsidiaries                   


Nature of business

 

Class of share

 

Proportion of



 

 

 

 

voting power



 

 

 

 

held directly %

Dotdigital EMEA Limited


All-in-one customer experience and data platform


Ordinary


100








Dotdigital Inc


All-in-one customer experience and data platform


Ordinary


100

Dotdigital APAC Pty Limited


All-in-one customer experience and data platform


Ordinary


100

Dotdigital B.V.


All-in-one customer experience and data platform


Ordinary


100

Dotdigital Development SA Pty


Development hub


Ordinary


100

Dotdigital SG Pte Limited


All-in-one customer experience and data platform


 

Ordinary


 

100

Dynmark International Limited


Non-trading


Ordinary


100

Dotdigital Poland S.p. z.o.o


Development hub


Ordinary


100

 

Dotdigital Japan Limited


All-in-one customer experience and data platform


Ordinary


100

 

Fresh Relevance Limited


Cross-channel personalisation platform


Ordinary


100








Fresh Relevance Inc


Cross-channel personalisation platform


Ordinary


100








Social Snowball Holdings Inc


Influencer, affiliate and referral marketing platform

 


Ordinary


100








 

Subsidiary

Registered office

 



 

Dotdigital EMEA Ltd

No.1 London Bridge

 

Dynmark International Ltd

London

 

Fresh Relevance Ltd

SE1 9BG

 



 

Dotdigital Inc

16192 Coastal Highway

 


Lewes

 


Delaware 19958-9776

 


County of Sussex

 


USA

 



 

Fresh Relevance Inc

6 Liberty Square

 


Unit 248

 


Boston

 


MA 02109

 


USA

 

              


 



 

Social Snowball Holdings Inc

80 Mallard Drive

 


Delray Beach

 


Florida

 


33444, USA

 



 



 

Dotdigital APAC Pty Ltd

60/2 O'Connell Street

 


Parramatta

 


New South Wales 2150

 


Australia

 



 

Dotdigital SG Pte Ltd

6001 Beach Road

 


11-06 Golden Mile Tower

 


199589 Singapore

 

Dotdigital Japan Ltd

3-1-6 Motoazabu

 


Minato-ku

 


Tokyo

 


Japan

 



 



 

Dotdigital Development SA Pty Ltd

BDO Building

 


Wanderers Office Park

 


52 Corlett Drive

 


Illovo

 


Johannesburg 2196

 


South Africa

 



 

Dotdigital B.V.

Spaces Amstel

 


Mr. Treublaan 7

 


Amsterdam

 


1097DP

 


Netherlands

 



 

Dotdigital Poland S.p. z.o.o

Al. Jana Pawla II 22

 


00-133 Warsaw


Poland

 

12. CONTINGENT LIABILITIES

 

The Company has no contingent liabilities at the year end (2024: £Nil).  The Group has a contingent liability due to the acquisition of Social Snowball Holdings Inc by way of contingent cash consideration of up to US$ 9.3m over two years (2024: £nil). This would be payable if Social Snowball Holdings Inc maintains its historical growth rate at a sufficiently accretive margin for the Group. See note 10 for further details.

 

13. ADJUSTED PROFIT BEFORE TAX

 



30.6.25


30.6.24



£'000


£'000






Profit before income tax


15,089


13,183

Amortisation of acquired intangibles (see note 6)


1,786


1,462

Professional acquisition costs (see note 7)


750


389

Other exceptional costs (see note 7)


713


584

Share-based payment


702


1,219






Adjusted profit before income tax


19,040


16,837

Amortisation charge *


8,424


7,680

Depreciation charge *


839


1,027

Finance income


(1,652)


(1,351)

Finance costs


133


88

Adjusted EBITDA


26,784


24,281






* Both amortisation of intangibles and depreciation charge will not agree to the relevant notes as these numbers include amounts in cost of sales but exclude amounts capitalised as development expenditure and amounts included in exceptional costs. 

 

 

14. PROJECT DEVELOPMENT

 

During the year the Group incurred £10,318,000 (2024: £9,690,000) in development investments. All resources utilised in development have been capitalised as outlined in the accounting policy governing this area

 

15. GROUP RECONCILIATION OF PROFIT BEFORE CORPORATION TAX TO CASH GENERATED FROM OPERATIONS

 


Group


Company










30.06.25


30.06.24


30.06.25


30.06.24

 

£'000


£'000


£'000


£'000

Current:








Profit/(loss) before tax from all operations

15,089


13,183


3,205


(1,815)

Amortisation

10,480


9,142


1


-

Depreciation

839


985


6


4

Finance lease non-cash movement

67


265


-


-

Loss on disposal of fixed assets

33


-


-


-

Finance Income

(1,652)


(1,351)


-


-

Share-based payments

702


1,197


-


-

Impairment on investment

-


-


329


970

R&D tax credit

(736)


-


-


-

Finance expense

133


88


-


-









 

24,955


23,509


3,541


(841)

 








(Increase)/decrease in trade receivables

691


(1,941)


(3,129)


4,088

Increase in trade payables

2,361


1,644


2,654


18,970









Cash generated from operations

28,007


23,212


3,066


22,217

 

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