v3.20.4
Revenue Recognition
 3 Months Ended
Oct. 31, 2020
Revenue Recognition [Abstract]  
Revenue Recognition Revenue Recognition
Contract liabilities

The contract liabilities representing unearned revenue for our continuing operations are as follows:     
October 31, 2020August 1, 2020November 2, 2019August 3, 2019
(millions)
Deferred revenue - gift card liability$73.1 $75.8 $71.1 $71.5 
Deferred revenue - loyalty programs14.9 18.0 18.1 17.8 

For the three months ended October 31, 2020 and November 2, 2019, the Company recognized revenue of approximately $10 million and $18 million, respectively, associated with gift card redemptions and gift card breakage. Of these amounts, approximately $2 million and $2 million, respectively, were recorded within Income from discontinued operations. The reduction in income from gift cards during the three months ended October 31, 2020 compared to the prior year was due to the significant decline in store traffic reflecting the continued impact of COVID-19.

For the three months ended October 31, 2020 and November 2, 2019, the Company recognized revenue of approximately $14 million and $18 million, respectively, associated with reward redemptions and breakage related to the Company’s loyalty programs. Of these amounts, approximately $3 million and $7 million, respectively, were recorded within Income from discontinued operations.

The Company’s revenues by major product categories as a percentage of total net sales are as follows:
 Three Months Ended
 October 31,
2020		November 2,
2019
Apparel87 %84 %
Accessories 7 %11 %
Other6 %5 %
    Total net sales
100 %100 %