For immediate release 20 October 2025
RWS Holdings plc
RWS appoints industry pioneer Michael Wayne as Head of Media and Entertainment
Appointment of former executive at Papercup, Sony Pictures Entertainment and ABC Television underscores RWS's investment in AI-powered media localisation
RWS, a content solutions company, powered by technology and human expertise, has named Michael Wayne as Head of Media and Entertainment, a move that underscores the company's ambition to transform the future of AI-powered media localisation.
Based in Los Angeles, Michael joi ns RWS today to lead the company's fast-growing media localisation business which includes AI dubbing, subtitling and end-to-end content adaptation. His appointment reflects RWS's accelerated investment in video localisation - an area that blends cutting-edge AI with human creativity to help global brands connect with audiences across languages and cultures.
"We're truly excited to have such an industry pioneer and thought leader join the team," said Ben Faes, CEO of RWS. "His combination of creative vision and commercial acumen will supercharge our media localisation capabilities and position RWS at the very forefront of this rapidly evolving industry."
Before joining RWS, Michael served as Chief Commercial Officer at Papercup, whose groundbreaking AI dubbing technology and IP - renowned for accurately capturing a speaker's tone, pace and emotion - was acquired by RWS earlier in 2025.
"I'm joining RWS at an exciting moment when demand for media localisation services has never been higher," said Michael Wayne. "And with RWS's leading AI technology and unmatched human expertise, we have a real opportunity to shape the industry and help organisations reach global audiences faster, more efficiently and with even greater impact."
He has also held senior leadership and strategic roles at Sony Pictures Entertainment, ABC Television and LAUNCH Media, a digital music media company acquired by Yahoo! in 2001.
About RWS
RWS is a content solutions company, powered by technology and human expertise. We grow the value of ideas, data and content by making sure organisations are understood. Everywhere.
Our proprietary technology, 45+ AI patents and human experts help organisations bring ideas to market faster, build deeper relationships across borders and cultures, and enter new markets with confidence - growing their business and connecting them to a world of opportunities.
It's why over 80 of the world's top 100 brands trust RWS to drive innovation, inform decisions and shape brand experiences.
With 60+ global locations, across five continents, our teams work with businesses across almost all industries. Innovating since 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
More information: rws.com
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