<SUBMISSION>
<ACCESSION-NUMBER>0001062993-21-012310
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20211207
<FILING-DATE>20211207
<DATE-OF-FILING-DATE-CHANGE>20211207
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>Santillan Laura
<CIK>0001485473
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>001-40776
<FILM-NUMBER>211476101
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>17655 WATERVIEW PARKWAY
<CITY>DALLAS
<STATE>TX
<ZIP>75252
</MAIL-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>Loyalty Ventures Inc.
<CIK>0001870997
<ASSIGNED-SIC>7389
<IRS-NUMBER>871353472
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
<PHONE>(972) 338-5170
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
</MAIL-ADDRESS>
</ISSUER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form4.xml
<DESCRIPTION>STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-12-07</periodOfReport>

    <issuer>
        <issuerCik>0001870997</issuerCik>
        <issuerName>Loyalty Ventures Inc.</issuerName>
        <issuerTradingSymbol>LYLT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001485473</rptOwnerCik>
            <rptOwnerName>Santillan Laura</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7500 DALLAS PARKWAY, SUITE 700</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PLANO</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>75024</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>SVP, Chief Accounting Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-12-07</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>5256</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>14293</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-12-07</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F3"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>8761</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F3"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>23054</value>
                    <footnoteId id="F4"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The award for 5,256 shares of common stock represented by time-based restricted stock units is a replacement for equity forfeited by Alliance Data Systems Corporation at the time of the spinoff as provided in the Employee Matters Agreement. The restrictions will lapse on all 5,256 units on 2/16/2024, subject to continued employment by the Reporting Person with the Issuer on the vesting date.</footnote>
        <footnote id="F2">The total number of securities beneficially owned includes 9,037 unrestricted shares resulting from the spinoff distribution by Alliance Data Systems Corporation on November 5, 2021.</footnote>
        <footnote id="F3">The award for 8,761 shares of common stock represented by time-based restricted stock units is a replacement for equity forfeited by Alliance Data Systems Corporation at the time of the spinoff as provided in the Employee Matters Agreement. The restrictions will lapse on 2,890 units on 2/16/2022, on 2,891 units on 2/16/2023 and on 2,980 units on 2/16/2024, subject to continued employment by the Reporting Person with the Issuer on the vesting dates.</footnote>
        <footnote id="F4">The total number of securities beneficially owned includes: (a) 9,037 unrestricted shares; (b) the replacement grant for 5,256 time-based restricted stock units; and (c) the replacement grant for 8,761 time-based restricted stock units.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Cynthia L. Hageman, Attorney in Fact</signatureName>
        <signatureDate>2021-12-07</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
