<SUBMISSION>
<ACCESSION-NUMBER>0001062993-21-012314
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20211207
<FILING-DATE>20211207
<DATE-OF-FILING-DATE-CHANGE>20211207
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>Mennen Claudia
<CIK>0001882718
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>001-40776
<FILM-NUMBER>211476114
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>7500 DALLAS PARKWAY, SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
</MAIL-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>Loyalty Ventures Inc.
<CIK>0001870997
<ASSIGNED-SIC>7389
<IRS-NUMBER>871353472
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
<PHONE>(972) 338-5170
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
</MAIL-ADDRESS>
</ISSUER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form4.xml
<DESCRIPTION>STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-12-07</periodOfReport>

    <issuer>
        <issuerCik>0001870997</issuerCik>
        <issuerName>Loyalty Ventures Inc.</issuerName>
        <issuerTradingSymbol>LYLT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001882718</rptOwnerCik>
            <rptOwnerName>Mennen Claudia</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7500 DALLAS PARKWAY, SUITE 700</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PLANO</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>75024</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>BrandLoyalty CEO</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-12-07</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>6347</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>6621</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-12-07</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F3"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>10580</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F3"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>17201</value>
                    <footnoteId id="F4"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The award for 6,347 shares of common stock represented by time-based restricted stock units is a replacement for equity forfeited by Alliance Data Systems Corporation at the time of the spinoff as provided in the Employee Matters Agreement. The restrictions will lapse on all 6,347 units on 2/16/2024, subject to continued employment by the Reporting Person with the Issuer on the vesting date.</footnote>
        <footnote id="F2">The total number of securities beneficially owned includes 274 unrestricted shares resulting from the spinoff distribution by Alliance Data Systems Corporation on November 5, 2021.</footnote>
        <footnote id="F3">The award for 10,580 shares of common stock represented by time-based restricted stock units is a replacement for equity forfeited by Alliance Data Systems Corporation at the time of the spinoff as provided in the Employee Matters Agreement. The restrictions will lapse on 3,490 units on 2/16/2022, on 3,492 units on 2/16/2023 and on 3,598 units on 2/16/2024, subject to continued employment by the Reporting Person with the Issuer on the vesting date.</footnote>
        <footnote id="F4">The total number of securities beneficially owned includes: (a) 274 unrestricted shares; (b) the replacement grant for 6,347 time-based restricted stock units; and (c) the replacement grant for 10,580 time-based restricted stock units.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Cynthia L. Hageman, Attorney in Fact</signatureName>
        <signatureDate>2021-12-07</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
