<SUBMISSION>
<ACCESSION-NUMBER>0001062993-21-012316
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20211207
<FILING-DATE>20211207
<DATE-OF-FILING-DATE-CHANGE>20211207
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>Chesnut John Jeffrey
<CIK>0001804171
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>001-40776
<FILM-NUMBER>211476121
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>7500 DALLAS PARKWAY, SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
</MAIL-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>Loyalty Ventures Inc.
<CIK>0001870997
<ASSIGNED-SIC>7389
<IRS-NUMBER>871353472
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
<PHONE>(972) 338-5170
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
</MAIL-ADDRESS>
</ISSUER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form4.xml
<DESCRIPTION>STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-12-07</periodOfReport>

    <issuer>
        <issuerCik>0001870997</issuerCik>
        <issuerName>Loyalty Ventures Inc.</issuerName>
        <issuerTradingSymbol>LYLT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001804171</rptOwnerCik>
            <rptOwnerName>Chesnut John Jeffrey</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7500 DALLAS PARKWAY, SUITE 700</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PLANO</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>75024</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP, Chief Financial Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-12-07</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>4894</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>6719</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-12-07</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F3"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>8157</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F3"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>14876</value>
                    <footnoteId id="F4"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The award for 4,894 shares of common stock represented by time-based restricted stock units is a replacement for equity forfeited by Alliance Data Systems Corporation at the time of the spinoff as provided in the Employee Matters Agreement. The restrictions will lapse on all 4,894 units on 2/16/2024, subject to continued employment by the Reporting Person with the Issuer on the vesting date.</footnote>
        <footnote id="F2">The total number of securities beneficially owned includes 1,825 unrestricted shares resulting from the spinoff distribution by Alliance Data Systems Corporation on November 5, 2021.</footnote>
        <footnote id="F3">The award for 8,157 shares of common stock represented by time-based restricted stock units is a replacement for equity forfeited by Alliance Data Systems Corporation at the time of the spinoff as provided in the Employee Matters Agreement. The restrictions will lapse on 2,691 units on 2/16/2022, on 2,692 units on 2/16/2023 and on 2,774 units on 2/16/2024, subject to continued employment by the Reporting Person with the Issuer on the vesting date.</footnote>
        <footnote id="F4">The total number of securities beneficially owned includes: (a) 1,825 unrestricted shares; (b) the replacement grant for 4,894 time-based restricted stock units; and (c) the replacement grant for 8,157 time-based restricted stock units.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Cynthia L. Hageman, Attorney in Fact</signatureName>
        <signatureDate>2021-12-07</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
