<SUBMISSION>
<ACCESSION-NUMBER>0001062993-21-012312
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20211207
<FILING-DATE>20211207
<DATE-OF-FILING-DATE-CHANGE>20211207
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>Hageman Cynthia L
<CIK>0001882100
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>001-40776
<FILM-NUMBER>211476107
</FILING-VALUES>
<MAIL-ADDRESS>
<STREET1>7500 DALLAS PARKWAY, SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
</MAIL-ADDRESS>
</REPORTING-OWNER>
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>Loyalty Ventures Inc.
<CIK>0001870997
<ASSIGNED-SIC>7389
<IRS-NUMBER>871353472
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
<PHONE>(972) 338-5170
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>7500 DALLAS PARKWAY
<STREET2>SUITE 700
<CITY>PLANO
<STATE>TX
<ZIP>75024
</MAIL-ADDRESS>
</ISSUER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>form4.xml
<DESCRIPTION>STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2021-12-07</periodOfReport>

    <issuer>
        <issuerCik>0001870997</issuerCik>
        <issuerName>Loyalty Ventures Inc.</issuerName>
        <issuerTradingSymbol>LYLT</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001882100</rptOwnerCik>
            <rptOwnerName>Hageman Cynthia L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7500 DALLAS PARKWAY, SUITE 700</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>PLANO</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>75024</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>EVP, General Counsel &amp; Sec'y</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2021-12-07</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>6162</value>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>9049</value>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The award for 6,162 shares of common stock represented by restricted stock units is a replacement for equity forfeited by Alliance Data Systems Corporation at the time of the spinoff as provided in the Employee Matters Agreement. The restrictions will lapse on 2,033 units on each of 2/16/2022 and 2/16/2023 and on 2,096 units on 2/16/2024 subject to continued employment by the Reporting Person with the Issuer on the vesting date.</footnote>
        <footnote id="F2">The total number of securities beneficially owned includes: (a) 2,887 unrestricted shares resulting from the spinoff distribution by Alliance Data Systems Corporation on November 5, 2021; and (b) the replacement grant for 6,162 time-based restricted stock units.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Laura Santillan, Attorney in Fact</signatureName>
        <signatureDate>2021-12-07</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
