0001062993-21-012901 4 1 20211215 20211215 20211215 Genovese Richard A. 0001528668 4 34 001-40776 211494311 2500 MCCLELLAN AVENUE SUITE 350 PENNSAUKEN NJ 08109 Loyalty Ventures Inc. 0001870997 7389 871353472 DE 1231 7500 DALLAS PARKWAY SUITE 700 PLANO TX 75024 (972) 338-5170 7500 DALLAS PARKWAY SUITE 700 PLANO TX 75024 4 1 form4.xml STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES