0001062993-21-012900 4 1 20211215 20211215 20211215 BALLOU ROGER H 0001158369 4 34 001-40776 211494301 C/O CDI CORP 1717 ARCH ST 35TH FL PHILADELPHIA PA 19103 Loyalty Ventures Inc. 0001870997 7389 871353472 DE 1231 7500 DALLAS PARKWAY SUITE 700 PLANO TX 75024 (972) 338-5170 7500 DALLAS PARKWAY SUITE 700 PLANO TX 75024 4 1 form4.xml STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES