| INTANGIBLE ASSETS AND GOODWILL |
8. INTANGIBLE ASSETS AND GOODWILL Intangible Assets Intangible assets consist of the following: | | | | | | | | | | | | | | September 30, 2021 | | | | | Gross | | Accumulated | | | | | | | | Assets | | Amortization | | Net | | Amortization Life and Method | | | | (in thousands) | | | Tradenames | | $ | 32,895 | | $ | (29,445) | | $ | 3,450 | | 8‑15 years—straight line | Collector database | | | 55,205 | | | (55,075) | | | 130 | | 5 years—straight line | Total intangible assets | | $ | 88,100 | | $ | (84,520) | | $ | 3,580 | | |
| | | | | | | | | | | | | | December 31, 2020 | | | | | Gross | | Accumulated | | | | | | | | Assets | | Amortization | | Net | | Amortization Life and Method | | | | (in thousands) | | | Customer contracts | | $ | 354,242 | | $ | (354,242) | | $ | — | | 7 years—straight line | Tradenames | | | 34,691 | | | (30,112) | | | 4,579 | | 8‑15 years—straight line | Collector database | | | 54,973 | | | (54,455) | | | 518 | | 5 years—straight line | Total intangible assets | | $ | 443,906 | | $ | (438,809) | | $ | 5,097 | | |
The estimated amortization expense related to intangible assets for the next five years and thereafter is as follows: | | | | | | For the Years Ending | | | December 31, | | | (in thousands) | 2021 (excluding the nine months ended September 30, 2021) | | $ | 427 | 2022 | | | 1,189 | 2023 | | | 1,189 | 2024 | | | 610 | 2025 | | | 31 | Thereafter | | | 134 |
Goodwill The changes in the carrying amount of goodwill are as follows: | | | | | | | | | | | | AIR MILES | | | | | | | | | Reward Program | | BrandLoyalty | | Total | | | | (in thousands) | Balance at January 1, 2021 | | $ | 193,276 | | $ | 542,622 | | $ | 735,898 | Effects of foreign currency translation | | | 815 | | | (27,707) | | | (26,892) | Balance at September 30, 2021 | | $ | 194,091 | | $ | 514,915 | | $ | 709,006 |
The Parent tests goodwill for impairment annually, as of July 1, or when events and circumstances change that would indicate the carrying value may not be recoverable. As of September 30, 2021, the Company does not believe it is more likely than not that the fair value of any reporting unit is less than its carrying amount. However, with the COVID-19 pandemic and current uncertainty in the macroeconomic environment, future deterioration in the economy could adversely impact the Company’s reporting units and result in a goodwill impairment.
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