0001062993-23-004035 4 1 20230215 20230217 20230217 Mennen Claudia 0001882718 4 34 001-40776 23642620 7500 DALLAS PARKWAY, SUITE 700 PLANO TX 75024 Loyalty Ventures Inc. 0001870997 7389 871353472 DE 1231 8235 DOUGLAS AVENUE SUITE 1200 DALLAS TX 75225 (972) 338-5170 8235 DOUGLAS AVENUE SUITE 1200 DALLAS TX 75225 4 1 form4.xml STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES