0001062993-23-012840 4 1 20230602 20230605 20230605 Genovese Richard A. 0001528668 4 34 001-40776 23991319 2500 MCCLELLAN AVENUE SUITE 350 PENNSAUKEN NJ 08109 Loyalty Ventures Inc. 0001870997 7389 871353472 DE 1231 8235 DOUGLAS AVENUE SUITE 1200 DALLAS TX 75225 (972) 338-5170 8235 DOUGLAS AVENUE SUITE 1200 DALLAS TX 75225 4 1 form4.xml STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES