RNS Number : 7072U

YouGov PLC

31 July 2015

For filings with the FSA include the annex
For filings with issuer exclude the annex
TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARESi
1. Identity of the issuer or the underlying issuer of existing shares to which voting rights are attached: ii				YouGov Plc
2 Reason for the notification (please tick the appropriate box or boxes):
An acquisition or disposal of voting rights					X
An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached
An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments
An event changing the breakdown of voting rights
Other (please specify):
3. Full name of person(s) subject to the notification obligation: iii		T. Rowe Price Associates, Inc.
4. Full name of shareholder(s)  (if different from 3.):iv		JP Morgan Chase Bank of New York Mellon Bank, N.A. State Street Bank & Trust Co.
5. Date of the transaction and date on which the threshold is crossed or reached: v		28 July 2015
6. Date on which issuer notified:		30 July 2015
7. Threshold(s) that is/are crossed or reached: vi, vii		11%

8. Notified details:

A: Voting rights attached to shares viii, ix

Class/type of shares if possible using the ISIN CODE

Situation previous to the triggering transaction

Resulting situation after the triggering transaction

Number of Shares

Number of Voting Rights

Number of shares

Number of voting rights

% of  voting rights x

Direct

Direct xi

Indirect xii

Direct

Indirect

GB00B1VQ6H25

11,313,538

11,313,538

11,321,500

11,321,500

11.00%

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financial instrument

Expiration date xiii

Exercise/ Conversion Period xiv

Number of voting rights that may be acquired if the instrument is exercised/ converted.

% of voting rights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments xv, xvi

Resulting situation after the triggering transaction

Type of financial instrument

Exercise price

Expiration date xvii

Exercise/ Conversion period xviii

Number of voting rights instrument refers to

% of voting rights xix, xx

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

11,321,500

11.00%

9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: xxi
T. Rowe Price Associates, Inc. (TRPA) serves as investment adviser, with dispositive and voting authority, to various institutional clients that own shares of YouGov Plc, including the T. Rowe Price International Discovery Fund, which owns 9,210,065 shares.  Such shares are registered in the following name(s): State Street Bank & Trust Co. - 289,794 JP Morgan Chase - 10,547,266                                                                                                                    Bank of New York Mellon Bank, N.A. - 484,440
Proxy Voting:
10. Name of the proxy holder:
11. Number of voting rights proxy holder will cease to hold:
12. Date on which proxy holder will cease to hold voting rights:
13. Additional information:
14. Contact name:	Gary Greb, Assistant Vice President T. Rowe Price Associates, Inc.
15. Contact telephone number:	001 410 345 2527

This information is provided by RNS

The company news service from the London Stock Exchange

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