v2.4.0.8

GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $) | Mar. 31, 2013 | Mar. 31, 2012
--- | --- | ---
Accumulated amortization | $ 5,404,000 | $ 4,906,061
Definite Life Brands [Member] |  |
Accumulated amortization | 169,999 | 160,552
Trademarks [Member] |  |
Accumulated amortization | 230,379 | 197,197
Rights [Member] |  |
Accumulated amortization | 4,409,221 | 3,857,271
Distributor Relationships [Member] |  |
Accumulated amortization | 0 | 166,978
Product Development [Member] |  |
Accumulated amortization | 16,280 | 12,210
Patents [Member] |  |
Accumulated amortization | 578,121 | 511,853
Other Amortization [Member] |  |
Accumulated amortization | $ 0 | $ 0

X
- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 45 -Subparagraph a(1) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
Name: | us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant