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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Textual) (USD $)
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12 Months Ended | |
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Mar. 31, 2013
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Mar. 31, 2012
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| Subsidiary or Equity Method Investee, Cumulative Percentage Ownership after All Transactions | 60.00% | |
| Inventory Valuation Reserves | $ 684,830 | $ 275,000 |
| Goodwill and Intangible Asset Impairment, Total | 1,715,728 | 0 |
| Impairment of Intangible Assets (Excluding Goodwill) | 817,156 | |
| Goodwill, Impairment Loss | 898,572 | |
| Inventory Write-down | 326,869 | |
| Shipping, Handling and Transportation Costs | 1,171,290 | 885,837 |
| Advertising Expense | $ 2,212,774 | $ 1,940,571 |
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- Definition
Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Total loss recognized during the period from the impairment of goodwill plus the loss recognized in the period resulting from the impairment of the carrying amount of intangible assets, other than goodwill. No definition available.
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- Definition
Loss recognized during the period that results from the write-down of goodwill after comparing the implied fair value of reporting unit goodwill with the carrying amount of that goodwill. Goodwill is assessed at least annually for impairment. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of impairment loss recognized in the period resulting from the write-down of the carrying amount of an intangible asset (excluding goodwill) to fair value. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of the valuation account as of the balance sheet date which reduces the carrying amount of inventory to net realizable value; takes into consideration such factors as market value, excessive quantities based on expected sales, technological obsolescence, and shrinkage. May also provide for estimated product returns or price concessions pertaining to product cost. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Charge to cost of goods sold that represents the reduction of the carrying amount of inventory, generally attributable to obsolescence or market conditions. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Cost incurred during the reporting period in transporting goods and services to customers. Includes freight-out costs. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Percentage of subsidiary's or equity method investee's stock owned by parent immediately after all stock transactions. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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