v2.4.0.6

GOODWILL AND INTANGIBLE ASSETS (Details 1) (USD $) | Dec. 31, 2012 | Mar. 31, 2012
--- | --- | ---
Definite life brands | $ 170,000 |  | $ 170,000 |
Trademarks | 557,947 |  | 557,947 |
Rights | 8,271,555 |  | 8,271,555 |
Distributor relationships | 664,000 |  | 664,000 |
Product development | 96,959 |  | 43,395 |
Patents | 994,000 |  | 994,000 |
Other | 28,480 |  | 28,480 |
Finite-Lived Intangible Assets, Gross | 10,782,941 |  | 10,729,377 |
Less: accumulated amortization | 5,457,133 |  | 4,906,061 |
Net | 5,325,808 |  | 5,823,316 |
Other identifiable intangible assets - indefinite lived* | 4,478,972 | [1] | 4,478,972 | [1]
Intangible Assets, Net (Excluding Goodwill) | $ 9,804,780 |  | $ 10,302,288 |
[1] | Other identifiable intangible assets - indefinite lived consists of product formulations.

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- Definition Gross carrying amount before accumulated amortization as of the balance sheet date for the rights acquired through registration of a brand to gain or protect exclusive use of a business name, symbol or other device or style for a specified period of time. + References No definition available. + Details
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- Definition Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=7658586&loc=d3e16323-109275 + Details
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