v2.4.0.6
GOODWILL AND INTANGIBLE ASSETS (Details 1) (USD $)
Dec. 31, 2012
Mar. 31, 2012
Definite life brands $ 170,000 $ 170,000
Trademarks 557,947 557,947
Rights 8,271,555 8,271,555
Distributor relationships 664,000 664,000
Product development 96,959 43,395
Patents 994,000 994,000
Other 28,480 28,480
Finite-Lived Intangible Assets, Gross 10,782,941 10,729,377
Less: accumulated amortization 5,457,133 4,906,061
Net 5,325,808 5,823,316
Other identifiable intangible assets - indefinite lived* 4,478,972 [1] 4,478,972 [1]
Intangible Assets, Net (Excluding Goodwill) $ 9,804,780 $ 10,302,288
[1] Other identifiable intangible assets - indefinite lived consists of product formulations.