|
GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)
|
Dec. 31, 2012
|
Mar. 31, 2012
|
|---|---|---|
| Accumulated amortization | $ 5,457,133 | $ 4,906,061 |
|
Definite Life Brands [Member]
|
||
| Accumulated amortization | 169,054 | 160,552 |
|
Trademarks [Member]
|
||
| Accumulated amortization | 222,152 | 197,197 |
|
Rights [Member]
|
||
| Accumulated amortization | 4,271,234 | 3,857,271 |
|
Distributor Relationships [Member]
|
||
| Accumulated amortization | 217,876 | 166,978 |
|
Product Development [Member]
|
||
| Accumulated amortization | 15,263 | 12,210 |
|
Patents [Member]
|
||
| Accumulated amortization | 561,554 | 511,853 |
|
Other Amortization [Member]
|
||
| Accumulated amortization | $ 0 | $ 0 |