v2.4.0.6
GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)
Dec. 31, 2012
Mar. 31, 2012
Accumulated amortization $ 5,457,133 $ 4,906,061
Definite Life Brands [Member]
   
Accumulated amortization 169,054 160,552
Trademarks [Member]
   
Accumulated amortization 222,152 197,197
Rights [Member]
   
Accumulated amortization 4,271,234 3,857,271
Distributor Relationships [Member]
   
Accumulated amortization 217,876 166,978
Product Development [Member]
   
Accumulated amortization 15,263 12,210
Patents [Member]
   
Accumulated amortization 561,554 511,853
Other Amortization [Member]
   
Accumulated amortization $ 0 $ 0