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GOODWILL AND INTANGIBLE ASSETS (Details 1) (USD $)
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Jun. 30, 2013
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Mar. 31, 2013
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| Definite life brands | $ 170,000 | $ 170,000 | ||||
| Trademarks | 535,947 | 535,947 | ||||
| Rights | 8,271,555 | 8,271,555 | ||||
| Product development | 96,959 | 96,959 | ||||
| Patents | 994,000 | 994,000 | ||||
| Other | 55,461 | 28,480 | ||||
| Finite-Lived Intangible Assets, Gross | 10,123,922 | 10,096,941 | ||||
| Less: accumulated amortization | 5,567,709 | 5,404,000 | ||||
| Net | 4,556,213 | 4,692,941 | ||||
| Other identifiable intangible assets - indefinite lived | 4,112,972 | [1] | 4,112,972 | [1] | ||
| Intangible Assets, Net (Excluding Goodwill) | $ 8,669,185 | $ 8,805,913 | ||||
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| X | ||||||||||
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date for the rights acquired through registration of a brand to gain or protect exclusive use of a business name, symbol or other device or style for a specified period of time. No definition available.
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| X | ||||||||||
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date of legal rights to distribute a product or products, often within specific geographical areas or supply channels, for a specified period of time, including reasonably expected renewal periods. No definition available.
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| X | ||||||||||
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date to an product development. No definition available.
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| X | ||||||||||
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- Definition
Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a specified period of time. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Gross carrying amount before accumulated amortization as of the balance sheet date of intangible assets not otherwise specified in the taxonomy having a reasonably expected period of economic benefit. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Carrying amount (original costs adjusted for previously recognized amortization and impairment) as of the balance sheet date of rights not otherwise specified in the taxonomy having a projected indefinite period of benefit. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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