v2.4.0.8
GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)
Jun. 30, 2013
Mar. 31, 2013
Accumulated amortization $ 5,567,709 $ 5,404,000
Definite Life Brands [Member]
   
Accumulated amortization 169,999 169,999
Trademarks [Member]
   
Accumulated amortization 238,424 230,379
Rights [Member]
   
Accumulated amortization 4,547,209 4,409,221
Product Development [Member]
   
Accumulated amortization 17,390 16,280
Patents [Member]
   
Accumulated amortization 594,687 578,121
Other Intangible Assets [Member]
   
Accumulated amortization $ 0 $ 0