v2.4.0.8

GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $) | Sep. 30, 2013 | Mar. 31, 2013
--- | --- | ---
Accumulated amortization | $ 5,731,420 | $ 5,404,000
Definite Life Brands [Member] |  |
Accumulated amortization | 169,999 | 169,999
Trademarks [Member] |  |
Accumulated amortization | 246,470 | 230,379
Rights [Member] |  |
Accumulated amortization | 4,685,197 | 4,409,221
Product Development [Member] |  |
Accumulated amortization | 18,500 | 16,280
Patents [Member] |  |
Accumulated amortization | 611,254 | 578,121
Other Intangible Assets [Member] |  |
Accumulated amortization | $ 0 | $ 0

X
- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
Name: | us-gaap_FiniteLivedIntangibleAssetsAccumulatedAmortization
Namespace Prefix: | us-gaap_
Data Type: | xbrli:monetaryItemType
Balance Type: | credit
Period Type: | instant