|
GOODWILL AND INTANGIBLE ASSETS (Details 2) (USD $)
|
Sep. 30, 2013
|
Mar. 31, 2013
|
|---|---|---|
| Accumulated amortization | $ 5,731,420 | $ 5,404,000 |
|
Definite Life Brands [Member]
|
||
| Accumulated amortization | 169,999 | 169,999 |
|
Trademarks [Member]
|
||
| Accumulated amortization | 246,470 | 230,379 |
|
Rights [Member]
|
||
| Accumulated amortization | 4,685,197 | 4,409,221 |
|
Product Development [Member]
|
||
| Accumulated amortization | 18,500 | 16,280 |
|
Patents [Member]
|
||
| Accumulated amortization | 611,254 | 578,121 |
|
Other Intangible Assets [Member]
|
||
| Accumulated amortization | $ 0 | $ 0 |