v3.3.0.814

GOODWILL AND INTANGIBLE ASSETS (Details 1) - USD ($) | Sep. 30, 2015 | Mar. 31, 2015
--- | --- | ---
Finite-Lived Intangible Assets [Line Items] |  |
Accumulated amortization | $ 7,041,990 | $ 6,713,774
Definite Life Brands [Member] |  |
Finite-Lived Intangible Assets [Line Items] |  |
Accumulated amortization | 170,000 | 170,000
Trademarks [Member] |  |
Finite-Lived Intangible Assets [Line Items] |  |
Accumulated amortization | 313,677 | 295,956
Rights [Member] |  |
Finite-Lived Intangible Assets [Line Items] |  |
Accumulated amortization | 5,789,137 | 5,513,162
Product Development [Member] |  |
Finite-Lived Intangible Assets [Line Items] |  |
Accumulated amortization | 25,389 | 24,002
Patents [Member] |  |
Finite-Lived Intangible Assets [Line Items] |  |
Accumulated amortization | 743,787 | 710,654
Other [Member] |  |
Finite-Lived Intangible Assets [Line Items] |  |
Accumulated amortization | $ 0 | $ 0

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- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=26713463&loc=d3e16323-109275 + Details
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