v3.7.0.1

Goodwill and Intangible Assets - Schedule of Accumulated Amortization (Details) - USD ($) | Mar. 31, 2017 | Mar. 31, 2016
--- | --- | ---
Accumulated amortization | $ 8,035,018 | $ 7,372,585
Definite Life Brands [Member] |  |
Accumulated amortization | 170,000 | 170,000
Trademarks [Member] |  |
Accumulated amortization | 367,294 | 331,366
Rights [Member] |  |
Accumulated amortization | 6,617,062 | 6,065,111
Product Development [Member] |  |
Accumulated amortization | 37,478 | 29,188
Patents [Member] |  |
Accumulated amortization | $ 843,184 | $ 776,920

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- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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