GOODWILL AND INTANGIBLE ASSETS (Details) - USD ($) |
Dec. 31, 2016 |
Mar. 31, 2016 |
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|---|---|---|---|---|
| Finite-Lived Intangible Assets [Line Items] | ||||
| Definite life brands | $ 170,000 | $ 170,000 | ||
| Trademarks | 631,693 | 631,693 | ||
| Rights | 8,271,555 | 8,271,555 | ||
| Product development | 194,581 | 185,207 | ||
| Patents | 994,000 | 994,000 | ||
| Other | 55,460 | 55,460 | ||
| Finite-Lived Intangible Assets, Gross | 10,317,289 | 10,307,915 | ||
| Less: accumulated amortization | 7,869,704 | 7,372,585 | ||
| Net | 2,447,585 | 2,935,330 | ||
| Other identifiable intangible assets - indefinite lived | [1] | 4,112,972 | 4,112,972 | |
| Total intangible assets, net | $ 6,560,557 | $ 7,048,302 | ||
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| X | ||||||||||
- Definition Gross carrying amount before accumulated amortization as of the balance sheet date for the rights acquired through registration of a brand to gain or protect exclusive use of a business name, symbol or other device or style for a specified period of time. No definition available.
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| X | ||||||||||
- Definition Gross carrying amount before accumulated amortization as of the balance sheet date of legal rights to distribute a product or products, often within specific geographical areas or supply channels, for a specified period of time, including reasonably expected renewal periods. No definition available.
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| X | ||||||||||
- Definition Gross carrying amount before accumulated amortization as of the balance sheet date to an product development. No definition available.
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| X | ||||||||||
- Definition Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. No definition available.
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| X | ||||||||||
- Definition Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition Gross carrying amount before accumulated amortization as of the balance sheet date of the costs pertaining to the exclusive legal rights granted to the owner of the patent to exploit an invention or a process for a period of time specified by law. Such costs may have been expended to directly apply and receive patent rights, or to acquire such rights. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition Gross carrying amount before accumulated amortization as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a specified period of time. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition Amount before accumulated amortization of finite-lived intangible assets classified as other. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
- Definition Amount after impairment of indefinite-lived intangible assets classified as other. Excludes financial assets and goodwill. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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