GOODWILL AND INTANGIBLE ASSETS (Details 1) - USD ($) |
Dec. 31, 2016 |
Mar. 31, 2016 |
|---|---|---|
| Finite-Lived Intangible Assets [Line Items] | ||
| Accumulated amortization | $ 7,869,704 | $ 7,372,585 |
| Definite Life Brands [Member] | ||
| Finite-Lived Intangible Assets [Line Items] | ||
| Accumulated amortization | 170,000 | 170,000 |
| Trademarks [Member] | ||
| Finite-Lived Intangible Assets [Line Items] | ||
| Accumulated amortization | 358,705 | 331,366 |
| Rights [Member] | ||
| Finite-Lived Intangible Assets [Line Items] | ||
| Accumulated amortization | 6,479,074 | 6,065,111 |
| Product development [Member] | ||
| Finite-Lived Intangible Assets [Line Items] | ||
| Accumulated amortization | 35,305 | 29,188 |
| Patents [Member] | ||
| Finite-Lived Intangible Assets [Line Items] | ||
| Accumulated amortization | 826,620 | 776,920 |
| Other [Member] | ||
| Finite-Lived Intangible Assets [Line Items] | ||
| Accumulated amortization | $ 0 | $ 0 |